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Jody Shapiro

Entrepreneur • Advisor San Francisco Bay Area, US

Mentor, UpWest Labs and Global Head of Google Analytics Premium, Google. Wharton grad. Cornell grad.

Mentor, UpWest Labs and Global Head of Google Analytics Premium, Google. Wharton grad. Cornell grad.

4 vouches

Primary Skillsets

  • Business Development
  • Enterprise Sales
  • Fundraising
  • Growth
  • Marketing
  • Operations
  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Business Development
  • • Enterprise Sales
  • • Fundraising
  • • Growth
  • • Marketing
  • • Operations
  • • Product

Involved In




UpWest Labs


Founder, CEO --- May 2016 - present
Mentor UpWest Labs February 2015 - present
Global Head of Google Analytics Premium Google January 2013 - May 2016
Lead Product Manager Google August 2007 - December 2012
CEO Fueled Design, Inc 2002 - 2009
Manager, Software Engineering / Founding Engineer TGC America, Inc September 2004 - July 2007
Technical Lead Generic Media September 2000 - October 2002
Technical Lead GetMedia October 1999 - September 2000
Member Technical Staff Silicon Graphics (sgi) November 1997 - October 1999
Software Engineer PictureTel May 1996 - November 1997
Software Design Engineer (Internship) Microsoft 1994 - 1995


University of Pennsylvania - The Wharton School Majors: Entrepreneurial Management, Marketing, Strategic Management 2007 - 2009
Cornell University Major: Computer Science 1995 - 1996
University of Massachusetts, Amherst Major: Computer Engineering, Minor: Math 1991 - 1995

Interested In

Cofounder With
  • • Data Science
  • • Back End Engineering
Markets of Interest
  • • Advertising
  • • Commerce
  • • Data & Analytics
  • • Enterprise Software
  • • Mobile

You Should Know About Me

Key Strengths

Marketing • Saas • Monetization • Digital Media • Product management • Growth hacking • Advertising • Analytics • Business Strategy • Engineering management • Entrepreneurship • Software Engineering

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Jody is awesome?
Vouch for them.

Matt Wiseman
We worked together  •  Cofounder Butter Homes. Previously Sr. product manager YouTube/Google, McKinsey consultant, CS grad
Jody is a great leader and builder.
Dimitris Nakos
We worked together  •  Engineering Director, Google. Previously Vice President of Software Development, Oracle. Massachusetts Institute of Technology grad.
Because he has a great mix of the following talents: - technical (he knows what it takes to design and build products) - managerial (for pro ... jects and humans) - sales & marketing (he take products to the market and handle customers)
Oded Perry
We worked together  •  Global Head of Strategy & Commercialization, Google Analytics, Google. Previously Principal, Business Operations & Strategy, Google.
Jody has been leading Google Analytics Premium in the past 3+ years. Under Jody the product transitioned from a small "nice to have" busines ... s to one of the most strategic areas for the company with significant direct and indirect revenue contribution. Jody thrived in the entrepreneurial Analytics setting where decisions needed to be made with limited information and where the operations needed to be optimized to the limited resources we had available.
Shuly Galili
We worked together  •  Co-Founder & Partner, UpWest Labs and Advisor, Cracking the Glass Ceiling. San Francisco State grad.
Jody has a unique background and experience in both business and technology he is highly driven to always go the extra mile offering incredi ... ble resources and knowledge to startup entrepreneurs. He is really awesome!

Chris Russell
We worked together  •  Technical Founder, and Open Source Developer, Encapsule Project.
Chris and I were colleagues working on desktop videoconferencing back when it required dedicated hardware acceleration to handle real-time c ... ompression and decompression. Chris was knowledgeable, insightful, and able to tackle the trickiest challenges involved in a complicated real-time system - his solutions were well thought-through and top-notch, and he was always calm under pressure. Chris was a guy who could be counted on to deliver and deliver with excellence. In subsequent years, he's repeatedly demonstrated a thirst to solve hard technical problems, and been willing to make big bets and investments to see his vision spring beyond just an idea to one he's actually built and brought to market.