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Hugh Macfarlane

Advisor Melbourne, Australia, AU

Founder & CEO, MathMarketing. Building B2B funnel optimisation SaaS. B2B Marketing blogger Previously Internet Director, Digital. Need CTO.

Founder & CEO, MathMarketing. Building B2B funnel optimisation SaaS. B2B Marketing blogger Previously Internet Director, Digital. Need CTO.

12 vouches

Involved In




this solution
CA Technologies (formerly Comput


Founder & CEO MathMarketing January 1998 - present
Internet Director, Southern Pacific Region Hewlett Packard Enterprise 1994 - 1997
Strategic Account Manager (telco) Hewlett Packard Enterprise 1988 - 1994
Sales Representative Honeywell Information Systems 1987 - 1988
Sales Representative Lanier 1983 - 1985
Rental Rep Hertz 1980 - 1983


RMIT University Marketing 1987 - 1993
Cairns High 1974 - 1977
Townsville Central 1971 - 1973

Interested In

Markets of Interest
  • • Enterprise Software
  • • Productivity Tools
  • • Small Businesses

You Should Know About Me

Key Strengths

B2B • Sales Strategy • B2b marketing • Demand Generation • Strategy • B2B marketer • measurement

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Hugh is awesome?
Vouch for them.

Brett Bonser
They're my current cofounder  •  Executive Director, MathMarketing. Previously National Sales Manager, Request Broadband.
Thought leader in the area of B2B Buying processes and aligning Marketing and Sales for growth
David Ednie
We worked together  •  President & CEO, SalesChannel Europe. Previously VP Sales & Marketing, Verio.
Extensive knowledge of the growth drivers for business including: strategies, processes, tactics, tools and tricks that deliver measurable r ... evenue growth for any business.
Chris Fell
We worked together  •  MD & Founder, BeInbound and Founder & Managing Director, g2m Solutions.
Tremendous background, deep understanding of many different markets, a natural "nose" for a good idea, rigorous approach to going to market
Cliff Pollan
We worked together  •  CEO, Sococo and CEO, Postwire. University of Pennsylvania grad.
Hugh has excellent business acumen, is thoughtful, senses change and identifies both the practical and disruptive opportunities. He is also ... very engaging and naturally instills confidence. His grasp on B2B sales and marketing is unmatched. From Hugh, you get a deep sense of caring that is critical to building a solid company,
Howard Wigham
We worked together  •  Helping leaders build better businesses, deliver better results & realise their full potential, The Executive Connection (TEC).
he is super passionate and extremely knowledgeable about his domain, he is tenacious and able to make a little funding go a long way, he get ... s on well with people, and his strong intellect means that he can distill things to their essence and sniff out whether they represent a good opportunity
Paul Azad
We worked together  •  Enterprise Architect, This Solution. Previously Technical Computer Consultant, PowerNET Computer Consultants.
He understanding marketing from a high level and how to get the most out of it.
Glenn Lees
We worked together  •  Director & Founder, Connective Broker Services. Previously Solicitor, M+K Lawyers.
Hugh brings a unique clarity to strategy and execution. Highly recommended.
Dagoberto Hajjar
We worked together  •  CEO, ADVANCE Marketing. Previously Diretor de Marketing, Internet e Estratégia .NET, Microsoft.
I met Hugh about 3 years ago. He had a long-term vision for his business and he is getting there - step by step. He is a visionary that gets ... things done.
Shawn Elledge
We worked together  •  CEO, Integrated Marketing Summit & VP at Roger West, a Digital Marketing Agency
Hugh had been a speaker and adviser for one of our start up events. called Demandcon He has a unique ability to break down the complex into ... small bite sized ideas that are actionable for any business. He is always willing to go the extra mile to help and practices a philosophy of if you want to be successful, help someone else be successful. A rare mindset these days.
Stuart Anderson
They're my investor  •  Principal, Sydney Capital Partners. Previously Associate, Sydney Capital Partners.
Taken a core B2B challenge of integrating sales & marketing and crafted a simple yet disciplined approach for aligning two often very separa ... te functions for maximum effectiveness
Philip von Behr
We worked together  •  Director, Corporate Strategy, Aristocrat Leisure Limited. Previously Director of Operations, Inchcape Automotive Retail.
Hugh is a remarkable adviser and facilitator and I have used his services to help me improve B2B marketing capability in businesses I have b ... een involved with across the world. What makes Hugh unique is his passion for math based marketing / go-to-market plans. Hugh can bring a whole leadership team along the journey covering every aspect of B2B marketing and marketing management - marketing at 50,000ft right down to marketing in the micro detail. His methodology and toolkit allow him to cut through the clutter and help any B2B business large or small build and execute plans that delivers growth. No matter if you are looking for strategy advice, marketing infrastructure guidance or demand/lead generation advice - Hugh can help. I highly recommend Hugh as an advisor if your B2B business needs to become more market driven and needs to find new growth.
Greg Bound
They're my friends  •  Managing Director, Protego Compliance Pty Ltd and Director, CLTNet Pty Ltd.
Hugh, has the passion and ability to focus intently without being blinded

Brett Bonser
Executive Director, MathMarketing. Previously National Sales Manager, Request Broadband.
His grounded commercialism and famous 'sniff test' is matched well to his disciplined approach to process whether shaping an opportunity cam ... paign, an approach to sales resourcing, or an integrated sales and marketing plan.

Chris Fell
We worked together  •  MD & Founder, BeInbound and Founder & Managing Director, g2m Solutions.
Chris has a super-deep understanding of the IT market having run IDC in this region for many years, and is now running a successful marketin ... g services business in Sydney. Chris is an accredited Funnel Coach helping businesses to build and execute robust go-to-market plans for B2B markets. Chris delivers our Funnel Academy B2B marketing training for ADMA in Sydney and Melbourne and consistently receives excellent feedback from participants.