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Bill Playford

Advisor Jackson, Michigan Area, US

Vice President and Partner at DealerKnows Consulting, Strategic Advisor at the Startup Zoo, and Co-Event Organizer at TEDxKalamazoo.

Vice President and Partner at DealerKnows Consulting, Strategic Advisor at the Startup Zoo, and Co-Event Organizer at TEDxKalamazoo.

followers
following
5 vouches

Involved In

Advisor

The Startup Zoo
The Startup Zoo

Positions

Strategic Advisor The Startup Zoo October 2011 - present
Co-Event Organizer at TEDxKalamazoo TEDxKalamazoo May 2011 - present
Vice President and Partner DealerKnows LLC June 2010 - present
Director of Retail Operations Trilogy June 2008 - May 2010
Automotive eCommerce Consultant Trilogy March 2007 - May 2010
Director of Analytics Team Hillsdale Automotive March 2003 - March 2007
Internet Sales Manager Ken Stillwell Ford August 2002 - March 2003
Intern Crossroads Group (Lehman Brothers Private Fund Group) 2001 - 2001

Education

Texas Christian University - M.J. Neeley School of Business Entrepreneurship/Electronic Commerce 1999 - 2001
St. Edward's University Political Science 1997 - 1999
Central Michigan University 1995 - 1997

Interested In

Markets of Interest
  • • Commerce
  • • Data & Analytics
  • • Mobile
  • • Transportation

You Should Know About Me

Key Accomplishments

VC experience during the .com era.
Pioneered geo-demographic profiling in the retail automotive space.
Co-developed click-to-buy service for America's largest automotive retailer.
Co-developed a lead scoring service for an International auto manufacturer.
Co-developed process evaluation/improvement software for retail auto dealers (patent pending).
Co-founded TEDxKalamazoo.
Frequent speaker at North American retail auto conferences.
Regularly consult with automotive technology start-ups, as well as their investors.

5
Vouches Received

3
Vouches Given

Think Bill is awesome?
Vouch for them.

Sandra Cochrane
They're my friends  •  Adjunct Professor, Western Michigan University and Board Member, National Business Incubation Association. Michigan State grad.
Bill is highly energetic and inquisitive and he shows a keen business mind. He will succeed as an entrepreneur because he understands risk ... versus reward and strives to understand his industry and his customers. He is able to talk with anyone and make them feel as passionate about his ideas as he is.
Meg Stapleton
We worked together  •  Previously Vice President Business Development, AutoFerret.com. Previously VP of Business Strategy, VinSolutions (an AutoTrader Company).
Bill is driven, a creative problem solver, a great networker, and a hard worker. He can as easily strategize as execute. Bill will change th ... e world in which we exist.
Carl Brown
We worked together  •  Entreprenuer, Marketing Consultant, Motorcyclist. Founder at Roguebotic, co-founder of the StartupZoo
Bill knows how to hustle, how to network, and how to do both data modeling and analytics as well as sales and customer relations.
Hooman Automotive Group
We worked together  •  Hyundai Dealer, Hooman Hyundai and Chrysler Dodge Jeep Ram Dealer, Hooman Chrysler Dodge Jeep Ram.
Bill has all that it takes to be a great entrepreneur. He is a problem solver with advanced analytical skills. With years of sales, marketin ... g and consulting, Bill has first hand experience of dealing with problems and understand ways to go about solving them. For these reasons, I consider Bill a great entrepreneur.
Stan Thomas
We worked together  •  Managing Principal, t3 Consulting Group, LLC. Previously COO, Creo360. Michigan State grad.
His passion and how he thinks outside the box. Also his history with successful statrups

Sandra Cochrane
They're my friends  •  Adjunct Professor, Western Michigan University and Board Member, National Business Incubation Association. Michigan State grad.
Being a business incubator specialist, Sandra constantly has her ear to the ground regarding new technologies, and how they intertwine. She' ... s a natural leader, generous with her time, and is always five steps ahead of everyone else.

Carl Brown
We worked together  •  Entreprenuer, Marketing Consultant, Motorcyclist. Founder at Roguebotic, co-founder of the StartupZoo
Carl is my go-to person when I need a different perspective. He's extremely analytical, and a pragmatic problem solver. His keen wit, and ma ... gnetic personality, always bring decision makers to the table.

Steve Stauning
We worked together  •  Board Member, Virtual Media Holdings, Inc and Board Member, Dealers United. Arizona State grad.
Steve has the unique ability to be both relatable and analytical at the same time. He's quick to build consensus, and move forward in a posi ... tive direction, making him a great leader.