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Suz Somersall

Entrepreneur • Advisor

Founder & Educator, KiraKira and Founder & Designer, Suz Somersall. Brown grad.

Founder & Educator, KiraKira and Founder & Designer, Suz Somersall. Brown grad.

13 vouches

Primary Skillsets

  • Business Development
  • Classroom Teacher
  • Marketing
  • Operations
  • Product
  • Industrial Design
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Business Development
  • • Classroom Teacher
  • • Marketing
  • • Operations
  • • Product
  • • Industrial Design

Involved In


Suz Somersall


Finch & Vail
La Matera


CEO & Co-Founder KiraKira January 2016 - present
Founder Suz Somersall January 2011 - present
RISD Rhode Island School of Design January 2007 - March 2007


Darden iLab Innovation Lab 2014 - 2015
Rhode Island School of Design 2006 - 2007
Brown University English Literature and History of Art and Architecture 2002 - 2006

Interested In

Joining an Early Team
Cofounder With
  • • Business Development
Markets of Interest
  • • 3D Printing
  • • Education
  • • Fashion
  • • Social Impact
  • • Wearable Tech

You Should Know About Me

Key Strengths

Marketing • Fashion • Product Design • 3D printing • Product Development

Key Accomplishments

Brown and RISD industrial designer, founded online retail business Suz Somersall 4 years ago, and now working on different EdTech concepts that offer 3D modeling and mechanical engineering online classes and custom manufacturing. Currently based out of Founder's Den in San Francisco.

Vouches Received

Vouches Given

Think Suz is awesome?
Vouch for them.

Brad Bowery
They're my school  •  Operations @ Lily, Partner @ Founders Den and former CEO @ SRECTrade. Stanford GSB grad. Brown grad.
Suz has many years of hands on experience building her own business that inspired her to develop this platform. There is a real need for wha ... t she is creating and she has the unique skill set to see it through.
Heather Hellwinkel
We worked together  •  Founder & CEO, Finch and Vail. Previously Business Category Manager - Eastern Region, General Mills.
Suz is an incredibly driven woman who is very collaborative, innovative, and open-minded. She has a great energy and passion for startups an ... d helping those around her advance their venture. I am honored to have the opportunity to vouch for her.
Siddhartha Pailla
We worked together  •  CEO and Founder, HiComm LLC and Teaching Assistant, University of Virginia. University of Virginia grad. University of Virginia grad.
She is personable, passionate, and purposeful.
Duygu Karaboncuk
We worked together  •  Senior Product Manager, Amazon. Previously Product Manager MBA Intern, Expedia, Inc..
she has a great vision for the company
Philippe Sommer
They're my professor  •  Director Center for Entrepreneurial Leadership -Senior Lecturer, University of Virginia and Darden, University of Virginia.
Suz is an incredibly resourcefull individual who sees problems as opportunities to find a solution or work arounds. She is very commited to ... the premis of her business and as such has developed a very authentic brand. Suz has many of the atributes of a good entrepreneur. She makes calculated betts, she brings other resources in to the business, she is customer centric and has clearly defined what is the problem she is solving and who is her customer.
Sarah Rumbaugh
They're my friends  •  Founder & CEO, RelishMBA. Previously Associate - Information Security Engineer - Mid, Booz Allen Hamilton. University of Pittsburgh grad.
She is a great entrepreneur! Not "would be". She has a proven track record of building a successful company from the ground up as the sole f ... ounder. She's incredibly kind, hard working, creative, thoughtful, and driven. She knows what she wants and she works hard for it day in and day out.
Claudine DeSola
They're my friends  •  Stylist, Public Relations Director, Communications Director, Caravan Stylist Studio and Caravan.
She is so easy to work with others - great team worker great forward thinker
MJ Dougherty Toms
They're my advisor  •  Associate Director, Center for Entrepreneurial Leadership, University of Virginia. Previously IT Manager, TMO Global Logistics. Yale grad.
Suz is a classic connector. She takes advantage of every (free!) resource available, always finds the win-win partnership and loves the biz ... 24/7.
Monica Gray
We worked together  •  President & Co-Founder, DreamWakers and Principal & Founder, Monument Media. University of Virginia grad. University of Virginia grad.
I met Suz last year and was soon highly impressed with her drive, professionalism and enterprising spirit. She hosted a talk via Skype for m ... y edtech nonprofit, DreamWakers, which connects diverse and dynamic leaders into high-need public school classrooms. During her 30 minute talk, she went above and beyond, walking the class through the entire "behind-the-scenes" jewelry-making process. Suz is an exceptional entrepreneur and would undoubtedly be a great asset to the "FounderDating" community!
Taneesha Mohandas
We worked together  •  Finance Manager, L'Oreal USA. Previously Finance Intern, L'Oreal USA.
Suz has already built a successful business from the ground up. Having a strong design background, she has single-handedly created her visio ... n with her jewelry company - Suz Somersall. While working with Suz I was impressed by her work ethic and creativity.
Andrew Hartford
We worked together  •  Co-Founder, Head of Business Development; Advisor, Drunk Mode, LLC and Founder and CEO, Alkemy, Inc..
So to clarify, Suz already is a great entrepreneur. By that, I mean that Suz has taken her passion and expertise for fashion, design and cra ... ftsmanship, and translated an innate potential into making real dollars and cents. On Resourcefulness: When I first met Suz, it was in the context of 3-d printing. As a connected member of the Charlottesville/UVa community, she was utilizing the facilities on campus in order to more cost effectively prototype her product designs. I was impressed to hear that while Suz did not come from a technical background, she had self-educated herself in computer-aided design. Furthermore, her business model and strategic implementation was also smart. While she maintained a storefront in Charlottesville and a pop-up shop in NYC, Suz primarily generated business through e-commerce and used mediums like IG to connect with partners and other influencers in the space to connect to consumers—concertedly growing her realized sales, future distribution channels, brand reputation, and partner network with concerted action. A specific example of this resourceful (i.e. efficient) nature is evident from a wedding themed shoot I went to by Suz. She orchestrated a collective of photographers, a strategic venue, ancillary providers, and distribution channels in order to amplify the effectiveness of her investment. For several months thereafter, I observed various, unique ways that Suz utilized the content from the shoot and the efficacy of how the activities of the other parties, provided her business continued benefit. On Persuasiveness: I have two good examples of Suz’s persuasiveness that immediately come to mind: 1) A prominent and veteran venture investor that teaches at UVa serves as an advisor to Suz Somersall. Based on the amount of MBAs, JDs, and other alumni at-large that compete for his wisdom, it genuinely speaks to Suz’s persuasive nature that she was able to convince this person to advise her venture. Quite regularly signaling plays a real place in venture—in the context of an investment round: having a rock star advisory board gets you a meeting; having secured meetings leads to more meetings (often even when the latter didn’t think you were pretty in the first instance!); having secured a first investor in the round secures a second; etcetera. The reason for this is, in part, economic. There is objectiveness to a fact, and uncertainty is inherent in subjective opinion. In other words, as with this application, there are transaction costs to judging my opinion—it’s validity, it’s merit. That does not hold true with something like the above. To a person like the aforementioned investor, time is the most valuable resource. To get that person to give that to you has to be noticed. 2) Hartford Lab ran a brand ambassador program for a mobile app at 10 universities last fall. In doing so, we made an effort to connect with influencers (re: cool students) on campus that would be able to maximize the value we could provide. Interestingly, the same person that I chose for the role also served as an intern for Suz (something I discovered later). I bring this up because I believe that the persuasiveness of an entrepreneur most visibly manifests itself through their ability to attract and retain human capital. It is a necessary trait to get human capital to believe in your vision—and to believe in you. I know that the people who work for Suz’s venture feel valued, appreciated, and that they are a part of a cutting-edge business. Most importantly, they have confidence in Suz as a founder and as a boss. On Drive: Suz definitely has the hustle factor. She is often jet-setting in growing her business and seemingly never takes a day off (note: I know this via social media). Just recently, I was proud to see her launch a beautiful storefront in San Francisco. That now makes 3 cities of brick-and-mortar. Fashion is a very difficult industry and it constantly requires adaption to changing consumer preferences (e.g. shifting demand curves; re: trends) and other macro economic considerations (e.g.’s disposable income/purchasing power variation, competitors entering the market, etc.). Suz Somersall, in-store and online, has continued to thrive, growing year over year, across new product lines, and in new geographic markets. That is because Suz stays on the cutting edge and it is her drive that gives her the energy to not just keep up with the Joneses, but to innovate as a trendsetter. I’m excited to see what the future holds for her venture and my confidence in her as an entrepreneur makes me optimistic.
Lolly Lux
We worked together  •  Director of Finance, Suz Somersall. Previously Bookkeeper, Artistzen.
Suz is enthusiastic, dedicated, and thoroughly involved from start to finish. She is a wonderful entrepreneur to work for!
Dickie Morris
They're my friends  •  Co-Founder + Lead Designer, Stonegate Event Rentals and President & Founder, just a little ditty.... University of Virginia grad.
Suz is an amazing designer, and would be an incredible advisor. She loves teaching and is a great listener. Very creative.

Malena Southworth
Art Director, Suz Somersall and Owner/Creative Director/Designer, Little Bird Paperie.
I have worked with Malena for 5 years and her abilities as a creative director are incredible, from building brand architecture to designing ... store frontage, logos, website, catalogs and more. There is nothing Malena can't do!