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Kaushik Chakravorty

Entrepreneur • Advisor New Delhi Area, India, IN

Curating a digitally enabled, scalable yet customisable digital media inventory for brands to connect with consumers @ hypo-local levels.

Curating a digitally enabled, scalable yet customisable digital media inventory for brands to connect with consumers @ hypo-local levels.

followers
following
6 vouches

Primary Skillsets

  • Ad Sales
  • Business Development
  • Fundraising
  • Growth
  • Marketing
  • Product
I have an idea I'm commited to
Immediately

Primary Cofounder Skillsets

  • • Ad Sales
  • • Business Development
  • • Fundraising
  • • Growth
  • • Marketing
  • • Product

Involved In

Founder

Street Talk

Side Projects

Enhance Consumer Connect Private

Positions

Director & CEO Enhance Consumer Connect Private Limited 2016 - present
Co Founder Street Talk June 2014 - March 2016
Chief Operating Officer- India, VivaKi Specialist Services, India VivaKi December 2010 - May 2014
Group COO and Executive Director - Retail, OOH & Ambient Starcom MediaVest Group June 2010 - December 2010
Country Head & General Manager - Enhance (India) Starcom Mediavest Group April 2006 - June 2010
General Manager - Primesite Mudra Communications 2003 - April 2006
Sales Specialist [Regional Head] 3M India Limited [Commercial Graphics Division] October 1997 - December 2002
Senior Officer The Times of India March 1992 - September 1997

Education

Kalikata Viswavidyalaya 1987 - 1990
Calcutta Boys' School

Interested In

Cofounder With
  • • Ad Sales
  • • Business Development
  • • Fundraising
  • • Growth
  • • Marketing
  • • Operations
  • • Product
  • • UI/Design
Advisor With
  • • Fundraising
  • • Seed funding
Markets of Interest
  • • Advertising
  • • Local
  • • Media
  • • India

You Should Know About Me

Key Strengths

Digital marketing • Business Development • Company turnarounds • Creative Direction • Early Stage Company Development • media planning • Integrated Marketing • acclerating startups • rain maker • Start up lean

Key Accomplishments

(1) Has extensive knowledge both in expanse as well as depth in Out of Home, Retail and Ambient Media Communication solutions
(2) Indepth experience in working in India as also in select markets of S E Asia.
(3) Has established start up divisions for some of the largest and best Indian and multinational companies and media agencies and made them profitable with high Operating Income levels within 18 to 24 months of start of operations.
(4) Turned a completely written off and loss making business division to a healthy and profitable business unit that became the pride and highest revenue yielding unit for the Agency in 3 years. Changed the way the business is usually done by the industry fraternity in this specific business and created a high traction business module that attracted clients & competitors alike. Those that shunned us made a beeline to do business with us in a span of 12 months from the day I took charge and the team put their strength together to make magic happen.
(5) Been awarded Top Flite ( a highly coveted performance based award) by 3M India in 1999
(6) Implemented the largest re-branding programme for a FMCG company brand in 2000-2001 , a record still unbroken as of date
(7) Initiated and completed ISO 9001:2001 Certification for the outdoor division of Mudra Communication in 2005
(8) My division was awarded the CEO Award for best overall performance in Starcom MediaVest Group in 2008
(7) Listed as one of the Top 500 Media Professionals by Campaign India, twice in a row, in 2011 and 2012.

How I like to work with people As a Cofounder

As co-creators and someone who has understanding of the operational nuances of the business we are in along with the ability to bring in funds. Someone who believes in the business and also in the colleagues and team he would work along.

6
Vouches Received

2
Vouches Given

Think Kaushik is awesome?
Vouch for them.

Anupriya Acharya
We worked together  •  Group CEO, India, ZenithOptimedia Group I The ROI Agency. Previously Leader, Client Leadership, South Asia at Mindshare Fulcrum, Mindshare.
Kaushik is not new to entrepreneurship...he has worked like one even within the MNC professional network and feared a successful business.
Ravi Kiran
We worked together  •  Co Founder, DazzleToday [from FOA Growthtech] and Co Founder, VentureNursery.
He's disciplined, good with people and methodical.
Aditya Patkar
We worked together  •  CEO, Plus91 Technologies Pvt. Ltd.. Previously Manager - Trade Finance, Yes Bank.
He is cool
Sanjay Barkataki
We worked together  •  Co Founder, Dazzletoday [from FOA Growthtech] and Co-founder and Managing Partner, Friends of Ambition.
He is a determined person.
Shobhit Dixit
Founder, HelpSlip. Previously Manager - Business Analysis, JCDecaux. NYU grad. NYU grad.
KC is a true leader. He gives the freedom to his team to make collaborative decisions and deliver solutions that are bigger and better. His ... experience and people skills are amazing and I've personally really enjoyed and learnt a lot from him.
Ritesh Singh
We worked together  •  CEO, ARM Digital. Previously National Director, MEC.
KC has been my senior colleague in the past and I have learned many things from him. When i started my own venture, i used to give his examp ... les to others & apply a lot which I had learned from him.

Shobhit Dixit
Founder, HelpSlip. Previously Manager - Business Analysis, JCDecaux. NYU grad. NYU grad.
Shobit is every bit intelligent, has conviction yet does data and idea revalidation almost religiously. Has some great ideas which seems wel ... l thought through to me.

pritpal lakkha
We worked together  •  Board Observer, ARM Digital.
Pritpal, or PP as we call him in our professional circle, is one of those rare gentlemen you will find who are professionally capable as wel ... l as personally engaging. Having led launches as well as growth of multiple well know brands in his capacity as a Marketing & Leadership Professional, PP has the knowledge, capability, intent and initiative to help companies grow and people thrive with his emphatic & finely honed skills in leadership, man management, strategic direction & onground experience. He is by far one of the best people to have as a mentor & advisor for any company that is on a growth trajectory.