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Nataliya Starostina

Advisor San Francisco Bay Area, US

Product Marketing Management consulting: integrated mkt. campaigns, launches, retention. Director of Marketing, Product Manager, start-ups

Product Marketing Management consulting: integrated mkt. campaigns, launches, retention. Director of Marketing, Product Manager, start-ups

9 vouches

Primary Skillsets

  • Business Development
  • Marketing
  • Product

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing
  • • Product

Involved In




nanoparticle project in collaboration with UCI
Directed Sensing Inc.


Director of Marketing WiFi Sensors 2009 - 2011
Applications Engineer PNI( Agilent) 2002 - 2007
Product Marketing and Management consulting service, founder Nano-Standard 2011 - present
Director of Marketing WiFi Sensors Inc. 2009 - 2011
Product Manager, Marketing Emerson 2007 - August 2009
Applications Engineer PNI acquired by Agilent, UCLA 2002 - 2007
Staff Research Associate III, Material Science and Engineering Department UCLA 1999 - 2002


Peter the Great St.Petersburg Polytechnic University Material Science; MS in Engineering (engineer-physicist)

Interested In

Joining an Early Team
Advisor With
  • • Angel investing
  • • Grants
  • • Government funding
  • • Microscopy
  • • Nanotechnology/scientific start-ups
  • • metrology
  • • scientific instrumentation
Markets of Interest
  • • Local
  • • Mobile
  • • Social Impact
  • • Higher Education

You Should Know About Me

Key Strengths

Product management • Marketing Strategy • Product Marketing • Science • Sales force training

Key Accomplishments

Professional profile:


Creative examples:

How I like to work with people As a Cofounder

In person preferably, passion for science and technology is a must

As an Advisor

Skype, in-person

Vouches Received

Vouches Given

Think Nataliya is awesome?
Vouch for them.

Peter Fuhr
We worked together  •  Distinguished Scientist, Measurement Science and Systems Engineering, UT-Battelle. Previously CoFounder and CEO, Wi-Fi Sensors, Inc.
I had the pleasure of working with Nataliya when we were at the startup company Wi-Fi Sensors. She was the Director of Marketing, I was the ... Founder/CEO. I met her at a technical conference where she was presenting on behalf of Emerson (big company). We had numerous discussions regarding the pitfalls and excitement that surround (envelope) a startup company. Her academic experience, her contacts, her BigCompany experience, and personality all factored into me offering her a job at this Missouri-based company (while both of us worked in California, tele- and actually commuting). Nataliya was simply wonderful to work with. She has keen insight in so many areas, was so thorough and diligent in crafting our marketing strategy while working with a pre-Series A budget. In this "Vouch for Nataliya" process, I was only allowed to select 3 of the descriptors shown, I could have selected more...but if I had the chance and was working for another startup looking for a technologists, scientist, or marketing individual, I would immediate contact her to see if she is available. Any organization that has her working for them is so fortunate.
Harris (Hesh) Kagan
We worked together  •  Consultant, Emerging Technologies and Business Development and Business Development Consultant, Directed Sensing.
Highly competent and professional, endless energy and a pleasure to work with.
Martha Mecartney
We worked together  •  Professor of Chemical Engineering and Materials Science, UC Irvine. Previously Associate Professor of Mechanical Engineering, UC Irvine.
We wrote several papers together for professional journals on research she spearheaded at a company I was collaborating with - she was the l ... ead author on most and is excellent in technology and communication.
Chris Hoo
We worked together  •  Principal Project Engineer, AMETEK and Lecturer, University of California. University of California, Irvine grad.
Nataliya has been an outstanding advisor to past undergraduate engineering students. I have do doubt that she'll continue to be an outstandi ... ng advisor.
Mary Dosunmu
They're my friends  •  Previously Science Business Development Manager, Kelly Scientific Resources. Georgetown grad.
I met Nataliya through my moms network and I was very impressed by her relentless energy to seek government funding for her nanotechnology s ... tart up. She strongly believes that the future of nanotechnology is in standardization of nanomeasurements! To achieve her goal she has been actively seeking likeminded individuals and/or advisors to help her move to the next level.
Alan Ardell
We worked together  •  Retired, NSF. Previously Program Director, National Science Foundation. Stanford grad.
Yes. Nataliya has considerable expertise in different kinds of microscopies and characterization of materials at the nano-scale. She has exp ... erience working with students, communicates very well, is very patient and is an independent thinker. People working under her supervision have a lot to gain from interacting with her.
Harish Yarlagadda
They're my mentor  •  Founder, Mobile Logistics LLC. Experienced in building software products. Previously Manager of Mobile apps, Capital One and Ally Bank.
Nataliya was prompt in responding to my Advisor request. She understood challenges in my customer space. She gave tips on how I need to focu ... s more on Sales instead of Marketing. She also gave tips on how to create, train and manage a Sales team. We plan to continue to meet to track progress.
Jay Joshi
We worked together  •  Managing Partner, CEO ally, Inc.. Previously Management Consultant, PA Consulting Group. University of California, Los Angeles grad.
Having worked with Nataliya in the same UCLA lab, I can say that she is an exceptionally intelligent person and a subject matter expert in m ... aterials science and specifically nano-materials. I have been witness to her commitment to work, dogged problem solving and passion to make things happen and am certain she will make an excellent tech entrepreneur.
Vitali Khvatkov
We worked together  •  Founder, Smart Imaging Technologies Co.. Previously Senior Project Manager, Accenture.
She has the skills

Harish Yarlagadda
They're my advisor  •  Founder, Mobile Logistics LLC. Experienced in building software products. Previously Manager of Mobile apps, Capital One and Ally Bank.
Harish’s company has tremendous opportunity in truck/transportation industry. He anticipated the need for auto data logging and compliance ... with government agencies. I am very excited to advise Harish on his marketing strategy and sale team building.