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Dana Wu

Entrepreneur • Advisor San Francisco Bay Area, US

Previously co-founder, TenderTree. Previously product / business, Daily Aisle. University of California, Berkeley grad.

Previously co-founder, TenderTree. Previously product / business, Daily Aisle. University of California, Berkeley grad.

6 vouches

Primary Skillsets

  • Business Development
  • Fundraising
  • Product
  • UI/Design
I don't yet have an idea I'm excited about
Part-time now, full-time soon

Primary Cofounder Skillsets

  • • Business Development
  • • Fundraising
  • • Product
  • • UI/Design

Involved In




Consultant Freelance 2010 - present
Product Manager Infer, Inc. January 2015 - September 2015
User Experience Product Manager NetSuite 2012 - 2014
Co-founder TenderTree 2012 - 2012
Product Daily Aisle 2011 - 2011
Program Manager Microsoft 2010 - 2011
Software Development Engineer Microsoft 2007 - 2010
Customer Support Engineer (TAC) Cisco 2006 - 2007
User Interface Researcher UC Berkeley 2002 - 2004


University of California, Berkeley Electrical Engineering & Computer Science 2002 - 2005

Interested In

Cofounder With
  • • Engineering
Markets of Interest
  • • Commerce
  • • Consumer Electronics
  • • Data & Analytics
  • • Education
  • • Fashion
  • • Healthcare
  • • Mobile
  • • Photos
  • • Productivity Tools
  • • Recruiting
  • • Small Businesses
  • • Social Impact
  • • Edutainment
  • • Lifelong Learning (outside of school)
  • • Higher Education
  • • Wellness
  • • solving problems for everyday people

You Should Know About Me

Key Strengths

Software development • Product management • Startups • User Experience Design • User Interface Design

Key Accomplishments

uc berkeley eecs degree.
frontend software developer - at Tellme & Microsoft, for 3 years.
program manager - at Microsoft, for 1 year, working on Bing social, led a team of engineers, created product roadmap, created low-res wireframes.
fundraiser - brought in prominent angel investors for several startups.
user experience consultant - advised mobile startups. did ux reviews for 15 startups at 500 Startups.
design intern - at early stage startup, learned to make high-res wireframes, in depth user research, stakeholder maps, etc.
sales/biz dev - acquiring paying customers, partnering with blogs.

How I like to work with people As a Cofounder

although i have a technical background, i don't have a passion for coding so i'm looking for an engineer to work with. passionate about lean startup methodology.

a broad startup/investor network. the desire to make something people want, with a clear business model. a passion for delightful user experience. the need to move fast and iterate quickly.

Vouches Received

Vouches Given

Think Dana is awesome?
Vouch for them.

Marty Greenia
They're my mentor  •  Software Engineer, Facebook. Previously Lead Engineer, Incident Technologies. University of California, Berkeley grad.
Having worn many hats over the years, she has good understanding of all aspects of startups/entrepreneurship both on the product side as wel ... l as business side. She advised us on raising money, making connections in the Valley, product / UX concerns, and growth strategies. Our company would not have gotten off the ground without her help.
Colleen Leung
They're my advisor  •  Senior Electrical Engineer, Lockheed Martin. Previously Electrical Engineer, Lockheed Martin. University of California, Berkeley grad.
Dana is amazingly connected and always willing to help! She goes out of her way to connect people with resources needed to accomplish great ... things.
Jim Baldwin
We worked together  •  Founder and CEO, Antimatter Research, Inc.. Previously Vice President, Engineering, Intel Media, Intel Corporation. University of Illinois.
I met Dana many years ago when I was CTO of Microsoft's Media division. She worked with my team to create innovative prototypes with her, a ... nd we ran multiple usability studies based on her ideas. Dana would make a great advisor because she's has strong product sense and a variety of experiences from enterprise to social, from large companies to founding her own startup that went on to raise over $1 million in funding. Dana is a problem-solver with a passion for helping others be even more successful, so I highly recommend her as an advisor.
Matthew Wood
They're my mentor  •  Research Associate, SLAC National Accelerator Laboratory. Previously Predoctoral Fellow, Northwestern University.
Dana is a straight-shooter who asks a ton of questions to try to understand how she can help. She's incredibly resourceful and has extensiv ... e experience working with startups. She's good at giving candid feedback and always tries to give focused input on the problem at hand.
Pamela O'Leary
They're my school  •  Board of Directors & Elect Her Facilitator, Running Start. Previously Expert/Consultant, United Nations. University of Toronto grad.
She is an excellent networker and has great interpersonal skills. She is committed to growth.
Marc Haumann
Senior UX Designer, Lyft. Previously UX Designer, Zimride.

Marty Greenia
They're my school
I've known Marty for 10+ years and have worked closely together. Not only is he smart and hardworking, he's extremely creative and self-suff ... icient in picking up skills outside of programming, whether it be bio, hardware, or business strategy. He has the drive and communication skills to excel as an entrepreneur.