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David McGlynn

Entrepreneur • Advisor Cincinnati Area, US

A Business Innovation, Strategic Marketing & Change Management Executive with boundless passion, imagination & creativity.

A Business Innovation, Strategic Marketing & Change Management Executive with boundless passion, imagination & creativity.

followers
following
3 vouches

Primary Skillsets

  • Marketing
  • Product
I have an idea, but I'm open to other ideas
Immediately

Primary Cofounder Skillsets

  • • Marketing
  • • Product

Involved In

Founder

Black Box Marketing, LLC

Positions

Vice President of Business Innovation & Global Marketing Planes Companies September 2013 - present
CEO & Senior Vice President of Strategy | Partner Black Box Marketing + Experience January 2012 - present
Sr. Director of Global Marketing, Strategic Planning & Brand Communications Planes Companies March 2013 - September 2013
Group Operations Director | VP and General Manager G2 Worldwide September 2010 - December 2011
Chief Executive Officer & Founder Black Box Marketing, LLC January 2007 - September 2010
Field Marketing Director, United States Staples July 2007 - April 2010
Global Field Marketing Director Subway February 2005 - December 2006
Musician, Songwriter, Producer & Business Manager Emetrex April 1998 - September 2005
Regional Field Marketing Manager Taco Bell May 2002 - February 2005
Account Supervisor | McDonald's - client Leo Burnett May 2001 - May 2002
Senior Account Executive | YUM! Brands - client FCB Global February 2000 - May 2001
Field Marketing Manager - East Coast Region Friendly's Ice Cream, LLC December 1994 - February 2000

Education

Bridgewater State College HISTORY & ANTHROPOLOGY

Interested In

Cofounder With
  • • Business Development
  • • Growth
  • • Operations
Markets of Interest
  • • Advertising
  • • Commerce
  • • Events
  • • Small Businesses
  • • Social Impact

You Should Know About Me

Key Strengths

Digital marketing • Local Marketing • Marketing Communications • Marketing Strategy • Franchise Consulting

Key Accomplishments

• Planes Companies: Drove 2014 sales performance +20% vs. Y.A.; current Q1 2015 pipeline value of +33% of total ’14 revenue. Lead enterprise-wide business transformation focused on improving marketing strategic plan, customer experience, sales performance & business operations. To date this has included re-positioning two business Divisions in the marketplace with a complete rebrand, significantly improving the efficiency of the CRM process, creating several proprietary tools including a CMS database, a business analytics system and a marketing automation & customer engagement process.
• Within first 90 days of the brand re-positioning, the Planes Specialized Logistics Division generated a 6% increase in total revenue, with a 7:1 ROI on the project investment; six month ROI is 23:1.
• Within first 60 days of launching the propriety online customer engagement tool the sales team achieved a benchmark campaign open rate of +58%; six month open rate is 52% with an average of 8 1/2 minute per visit.
• Within first 60 days team was added to 35 bid lists and 20 RFP opportunities worth $1.3MM.

• G2 | WPP Advertising Agency: Team closed $2,000,000 (20% increase vs. Y.A.) in new business in 12 months, managed 600 team members across the country and executed over 500 customer events & 3,500 in-store interactions in 15 months.

• Staples: Developed the U.S. strategic marketing plan & Fortune 500 customer engagement approach for the $6BB B-to-B office products business Division that drove a +10% top-line sales increase over 3 years and reduced the selling cycle & first purchase order timing by 50% (60 days to 28 days).

• Subway Restaurants: International work contributed to a +7.5% system-wide, same store sales increase in 2 years by developing and executing country-specific advertising and marketing plans for an $8 billion restaurant business and directing a $260 million media budget in partnership with 40 agencies worldwide.

• Yum Brands! (Taco Bell, KFC, Pizza Hut & Long John Silver’s): Grew same store sales +12.5% (vs. 6.9% company average) and two-year transactions +11.0% (vs. 3.5% company average) in 2 years in the Northeast.
• The Northeast Region ranked #1 nationally in both same store sales and customer transactions for two years.


SPEAKER ENGAGEMENTS

• University of Cincinnati, Lindner School of Business – Guest Speaker & Panelist April 2011 – May 2014
• Guest speaker for undergraduate & MBA marketing classes as a subject matter expert leading discussions on “Creating Effective B2B Marketing Plans” and “The Value of Effective Experiential Brand Experiences.”
• Worked with Business School Staff to lead undergraduate & graduate class discussions on career counseling & non-traditional career planning including 1:1 mentoring & mock interviews.

3
Vouches Received

1
Vouches Given

Think David is awesome?
Vouch for them.

John Vesprani
We worked together  •  Director of Operations and Client Engagement, Black Box Marketing + Experience. The Ohio State grad.
David is one of the most intelligent, driven people I have ever met. He brings incredible energy to the table, backed by world-class prepar ... ation. I have never enjoyed working with anybody more and look forward to every opportunity we have to partner together on a project.
Erin Sheehan Paulson
We worked together  •  Founding Principal, The Paulson Collective. Previously Director of Strategic Marketing, TriComB2B.
Dave is a remarkably intelligent individual with a passion for leading people and executing great projects. He is always open to new ideas, ... and has a willingness to take calculated risks. I think Dave would be an excellent entrepreneur given all of my interactions with him. He has the charisma, smarts, and drive to make anything happen.
Kara Estes
We worked together  •  Marketing Specialist, Planes Companies. Previously Hardlines Senior Team Lead, Target.
David is able to take an idea and develop it into its full potential. He is forward thinking and extremely dedicated to his projects. I have ... worked side by side with him on multiple ideas where he is the driving force. He is well equipped to bring ideas to life.

Dan Netter
We worked together  •  Director of Business Development, Planes Specialized Logistics.
Dan is unrelenting in his approach to an idea. He is constantly thinking about the idea - how to make it work, how to make it better and ho ... w to make money. One of the things I like about Dan is that he is always thinking about how to monetize the ideas he is working on... and as he talks through his approach for using venture capital investment funding, it centers around stewardship, transparency and being frugal - using it as if it is his own. He is thoughtful in his approach, looking to think through as many of the challenges as he can to ensure that his action maximizes the opportunity.