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Federico HernandezRuiz

Advisor Querétaro Area, Mexico, MX

asimetagraf Co-Founder Consultant. Catalyst for positive change, opening new possibilities through novel ideas.

asimetagraf Co-Founder Consultant. Catalyst for positive change, opening new possibilities through novel ideas.

followers
following
15 vouches

Involved In

Founder

Tracción Comercial
asimetagraf
asimetagraf Sales Consultancy at Kimberly-Clark Mexico

Positions

Senior Consultant and Co-founder Tracción Comercial July 2015 - present
Profesor Universidad Anahuac September 2011 - June 2012
Design Consultant and Vendor for the Mexican Operation asimetagraf Brand and Product Identity Design Consultancy at Grupo Pando March 2011 - March 2012
Visual Comunication leader Applica 2001 - 2003
General manager Meta 1998 - 2001
Proveedor Agencia de Diseño HP 1994 - 1998
Content development partnership The Mad Learning June 2015 - present
California Peaches, Nectarines & Plums Mexico Representative California Peaches, Plums and Nectarines June 2013 - present
Owner and co-founder of asimetagraf which provides Marketing and Sales Professional Consulting asimetagraf 2004 - present
asimetagraf's Identity design update Delta E Cero July 2015 - December 2015
asimetagraf's Brand and Product design One World CI April 2015 - December 2015
asimetagraf Founder, Consultant asimetagraf Sales Consultancy at Kimberly-Clark Mexico January 2015 - December 2015
Member at CCCQ Comisión de Consultores en Coparmex Querétaro December 2013 - December 2015
asimetagraf's strategic business consultancy Agroestime January 2015 - May 2015
asimetagraf Brand Design Consultancy for the Mexican Operation Dawn Food Products March 2005 - December 2014
Brand & Packaging Consultant for the Mexican Operation asimetagraf Brand and Product Identity Design Consultancy at Kellogg´s Mex August 2011 - September 2012
ProBono Social development and Identity Value Design Consultancy Asociación de Colonos de Jurica July 2010 - September 2012
Profesor Universidad Anáhuac September 2011 - June 2012
Strategic Design Consultant for the Mexican Operation asimetagraf POP Display and Purchase Dynamics and Design Consultancy at Bimbo August 2011 - March 2012
Design Consultant and Vendor for the Mexican Operation Grupo Pando March 2011 - March 2012
Design Consultant and Vendor for the Mexican Operation asimetagraf POP Display and Purchase New Dynamics Design Solution Consultancy at HEINZ May 2010 - August 2011
asimetagraf Brand, Marketing and Sales Consultancy for the Mexican Operation CUANDA April 2008 - January 2011
asimetagraf Brand Design, Marketing and Sales Consultancy Alimentos La Perla September 2009 - May 2010
Design Consultant Forum Studio Creativo December 2003 - January 2005
Visual Comunication leader Applica Consumer Products 2001 - 2003
General manager META 1998 - 2001
Manager / Gerente Grupo Fogra / interprenta 1996 - 1998
Proveedor Agencia de Diseño Hewlett Packard Enterprise 1994 - 1998
General manager CROPS Comunicación Visual 1991 - 1996
Producer and Designer Comunicación y Sincronía de México 1991 - 1993
Designer and production manager Sedaka publicidad 1990 - 1991
Assitant to Film editor Producciones RODAS 1990 - 1990
Production Assistant and Title designer Producciones RODAS 1989 - 1990
Film Music Main theme producer " Browning 9mm, Police revenge" Producciones RODAS 1989 - 1989

Education

Universidad Nuevo Mundo, A.C. Graphic Design 1987 - 1991
CUDAE Highschool 1984 - 1987
Colegio Bertha von Glümer 1974 - 1980

Interested In

Advisor With
  • • Retail
  • • Go to market strategy
  • • Business Strategy
  • • Human-Centered Design
  • • Design for change
Markets of Interest
  • • 3D Printing
  • • Advertising
  • • Commerce
  • • Consumer Electronics
  • • Education
  • • Green
  • • Healthcare
  • • Media
  • • Mobile
  • • Music
  • • Payments
  • • Small Businesses
  • • Social Impact
  • • Lifelong Learning (outside of school)
  • • Nutrition
  • • Wellness
  • • Content

You Should Know About Me

Key Accomplishments

Not completed yet

15
Vouches Received

15
Vouches Given

Think Federico is awesome?
Vouch for them.

Clynton Taylor
They're my friends  •  Adjunct Professor, CEDIM México and VP of Strategy, Scansion Inc.
He already is an entrepreneur. He is very curious, open, and a good networker.
Ernesto Martinez
We worked together  •  Marketing Professor, IPADE Business School. Harvard Business School grad.
Federico has a sound empirical experience as a consultant of a wide variety of companies, in topics such as packaging design, display design ... and overall communication strategy.
Roberto Jimenez Ramos
They're my friends  •  Principal, Altiplano Arquitectura. Previously Principal, Origen Arquitectura. Harvard grad.
I think Federico is an extremely motivated entrepeneur which combines in a very succesful way a keen analytical thinking and a deep sensibil ... ity.
Michael Jay Moon
We worked together  •  Co-Founder, Startup Ready.Net and Mentor, Enterprise Futures Network. University of California, Santa Cruz grad.
For the seven years that I have known Federico, he's always a step ahead...not way out there, just the next non-obvious step. He has mastere ... d the practices of branding, packaging, and trend-making. That also means that he has held a grand vision, gotten people to see, and clients to pay for it. Classic definition of an entrepreneur.
Monica Leon
They're my advisor  •  Founder & General Manager, Heuristica. Previously Qualitative researcher, Opinión Profesional.
His driven by a constant intellectual quench. He loves to learn and improve his skills. He´s also very open to suggestions and inquiries. H ... e´s always looking for ways to reinforce his business.
Valeria Fernandez Cortina
They're my school  •  CEO, Co Founder of Smart Parents/ Smart Kids and Co Founder, Music & English Together, Amazing Summer.
Because he has the drive and the passion
Raúl Bottle
We worked together  •  Dirección, Notrom Tec de México, S.A. de C.V.. Previously Engineering Director, Black and Decker S.A. de C.V - Applica.
Improving his communication with normal people.
Jorge Degetau
They're my friends  •  Socio fundador, Taller Digital. Previously Director, Metaskin.
Smart , pro new ideas
Roberto Montaño Thompson
We worked together  •  Consultoría e implementación de cambio de cultura Pizza Hut 2014-15, Soft Skills Factory.
Think he already is. Innovative, analytical, resourceful and influential. His opinion is considered and heard, cause he usually sees somethi ... ng the rest doesn't. Provides a new approach, seeing things under a new light.
Doralis Herrera Heras
We worked together  •  Project Manager, asimetagraf. Previously Finance Planning Assistant, Mars.
He is very creative, not afraid of taking risks and doing things in a different way. Always trying to look for a different way to solve a pr ... oblem.
William Archer
We worked together  •  Business Partner, FMI – FOOD MARKET Ing. Previously Sales Director, Cinlat Logistics.
Federico is an astute executive who has a clear vision of what to do. He is also very good at following up on all the necessary details to g ... et a project done.
Bernardo Soto Villaseñor
They're my friends  •  Consultor en mejora de desempeño, Consultor independiente and Emprendedor, 4UGYM Arcos.
He is action driven
José Luis González
They're my friends  •  Commercial Director, Best Line Nutrition. Previously Sales Manager, Brown-Forman.
Sharp, critic approach. Challenging opinions.
Fabian Ortiz
They're my friends  •  Founder & Principal, ForTiz Business Intelligence LLC. Previously Co-Founder & CMO, Emerging Genomics.
Hungry for success and implementing new and novel ideas and concepts. Open to different perspectives and approaches.
Becky Mitre
We worked together  •  Founder and General Director, Set for Success (S4S). Previously Project Director, The Pacific Institute.
Federico is a creative thinker, he is passionate about his ideas, he knows there is always a bigger and better way to create things. Every t ... ime we work together his sense of creativity, innovation and entrepreneurship comes to play.

Monica Leon
They're my friends  •  Founder & General Manager, Heuristica. Previously Qualitative researcher, Opinión Profesional.
Monica has a clear and privileged mind with an outstanding culture and of course with a surprising empathy that leads any person or team wit ... h grace and purpose.

Doralis Herrera Heras
Project Manager, asimetagraf. Previously Finance Planning Assistant, Mars.
Doralis is an outstanding woman with a superior emotional and rational inteligence wich adds a cohesive inteligence to any team.

Bernardo Soto Villaseñor
Consultor en mejora de desempeño, Consultor independiente and Emprendedor, 4UGYM Arcos.
Bernardo enhances posibilities through enabling the organization with great vission and proven experience.

José Luis González
We worked together  •  Commercial Director, Best Line Nutrition. Previously Sales Manager, Brown-Forman.
Jose is a commercial expert who excels in his soft skills, making any project not only feasible but driven.

Fabian Ortiz
Founder & Principal, ForTiz Business Intelligence LLC. Previously Co-Founder & CMO, Emerging Genomics.
Fabian is a Self driven entrepeneur with a unique ability to develop a vision to drive execution.

José Luis González
We worked together  •  Commercial Director, Best Line Nutrition. Previously Sales Manager, Brown-Forman.
Jose Luis has a drive to lead commercial excellence delivering profitable growth and improving business practices.

Roberto Montaño Thompson
Consultoría e implementación de cambio de cultura Pizza Hut 2014-15, Soft Skills Factory.
Roberto has proven interpersonal and top communication skills, making his counseling advisory specially personal and highly effective.

William Archer
We worked together  •  Business Partner, FMI – FOOD MARKET Ing. Previously Sales Director, Cinlat Logistics.
William is one of those amazing talents that can sell anything. He has the unique charisma of a storyteller. Full of joy and energy he can b ... e a great driving force in any project.

Michael Jay Moon
We worked together  •  Co-Founder, Startup Ready.Net and Mentor, Enterprise Futures Network. University of California, Santa Cruz grad.
Michael; With an outstanding analytical mind, brings light through synthesis making vision come true. He's an outstanding advisor and counse ... lor, a real team enabler of disruptive innovation.

Antonio Pelaez Diaz
We worked together  •  CEO & FOUNDER, Dgtal Group and CEO & CO-FOUNDER AFUERITA, Afuerita.
Antonio is a game changer, committed and with the drive to succeed.

Jorge Degetau
They're my friends  •  Socio fundador, Taller Digital. Previously Director, Metaskin.
Jorge has one of those exceptional minds who can either make mathematical models, do executive coaching and shoot amazing architectural imag ... es. All of this within a proven entrepreneur success story.

Raúl Bottle
We worked together  •  Dirección, Notrom Tec de México, S.A. de C.V.. Previously Engineering Director, Black and Decker S.A. de C.V - Applica.
Raul is one of the best engineers I have ever known. With a brilliant mind. He is able to convert ideas into hardware and software one of th ... e most valued abilities in the world. He is also an expert on Lean manufacturing with a proven successful career on it.

Valeria Fernandez Cortina
They're my school  •  CEO, Co Founder of Smart Parents/ Smart Kids and Co Founder, Music & English Together, Amazing Summer.
Valeria makes change possible. As she works with kids, her influence is making a hugh difference fin our future to come.

Enrique Rubio
Socio Director, AIF & Wixard and SOCIO DIRECTOR, AIF & WIXARD.
Enrique has a proven career as a successful entrepreneur with a series of ventures that have been transformed into successful companies. His ... business smart capabilities added by his experienced talent makes him a sharp advisor and investor. I wouldn't miss the opportunity to work again with him. It would be one of my life's best experiences.

Antonio Pelaez Diaz
We worked together  •  CEO & FOUNDER, Dgtal Group and CEO & CO-FOUNDER AFUERITA, Afuerita.
He knows what it takes to be a Startup in Mexico