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Richard Santoro

Advisor Hong Kong, HK

✔ Experienced Digital Strategist ✔ Sales & Marketing Professional ✔ Social Media Marketer ✔ Growth Hacker ✔ Tech & Startup Advocate.

✔ Experienced Digital Strategist ✔ Sales & Marketing Professional ✔ Social Media Marketer ✔ Growth Hacker ✔ Tech & Startup Advocate.

1 vouches

Involved In


Asia First Financial Intelligence Limited
Piranha Media


wow app inc
The Society of Publishers in Asia


Writer/blogger 2014 - present
Managing Partner, Digital Marketing, Social Media & Sales Consultancy Social Media Authority August 2016 - present
Managing Partner, Digital Marketing & Sales Consultancy Social Media Authority August 2016 - present
Digital Marketing & Sales Consultant Social Media Authority August 2016 - present
Immediately Available Seeking Full Time Job Offers or Consulting Opportunities August 2016 - present
Subscriptions Director, Barron's Asia Dow Jones January 2015 - December 2015
Director, Digital Sales & Marketing APAC & EMEA, WSJ & Barron's Dow Jones November 2015 - present
Blogger 2014 - present
Director, Digital Sales APAC & EMEA, WSJ & Barron's Dow Jones November 2015 - present
Interim Board Member The Society of Publishers in Asia December 2015 - February 2016
Subscriptions Marketing Director, Barron's Asia Dow Jones January 2015 - November 2015
Writer/Blogger/Researcher 2015 - 2015
Cofounder Asia First Financial Intelligence Limited October 2012 - December 2014
Sales & Marketing Director Haymarket Publishing March 2009 - December 2012
Account Director (McCann-Erickson) McCann Worldgroup March 2008 - March 2009
Account Director VCS, Value Communication Services (Part of Benesse Corporation Japan) January 2007 - March 2008
Director of Accounts Shanghai Business Review 2005 - 2006
Founder, Managing Director Piranha Media January 2001 - October 2005
Head of Interactive Marketing Neilpryde 2000 - 2001
Marketing Manager, European Markets Microsoft 1995 - 1999


Hootsuite Media Inc., License 101484 Social Media Marketing 2016 - 2016
The Institute of Direct and Digital Marketing Direct Marketing, Digital Marketing 2010 - 2012
Chartered Institute of Marketing Marketing 1999 - 2002
University of West London Computer Science & Multimendia 1995 - 1999
University of Illinois at Urbana-Champaign Strategic Leadership & Management 2016 - 2018
Ealing Tertiary College Graphic Communications, Graphic Design, Web Design 1993 - 1995

Interested In

Advisor With
  • • Marketing
  • • Fundraising
  • • Digital marketing
  • • Venture capital
  • • Seed funding
  • • Sales Strategy
  • • Business Development
  • • Marketing Strategy
  • • Startup finance
Markets of Interest
  • • Advertising
  • • Commerce
  • • Data & Analytics
  • • Education
  • • Enterprise Software
  • • Events
  • • Financial Services
  • • Games
  • • Media
  • • Mobile
  • • Payments
  • • Productivity Tools
  • • Small Businesses
  • • Social Impact
  • • Teacher training
  • • Content
  • • News

You Should Know About Me

Key Strengths

Content marketing • Contract negotiation • Digital marketing • Digital Media • Business Development • Pricing strategy • Community Building • Community Management • Community Outreach • Content strategy • Digital Strategy • Marketing Communications • Social Engagement • Social Media • Social Media Marketing • Social Network Analysis • Strategy

Key Accomplishments

Experienced business growth consultant and digital marketing expert. 20+ years in sales, marketing and social media.

Built his reputation as a authority on growth hacking and digital marketing. Specialised in social media strategy, social selling and content marketing. Focuses heavily on acquisitions model business, developing digital growth marketing strategies for online businesses, publishers, corporations, brands, SME's and startups.

Developed and refined his own digital growth hacking and social media marketing methods, using inbound and content marketing systems, SEM, SEO, display, analytics and social metrics to Reach, Engage, and Convert more customers and gain exposure.

Written several books and reports on digital marketing, social media trends and web technology.

A strong business leader and entrepreneur, founded several startups since the late 90's. Last startup project concept in 2011 - launched in 2012, cofounded a web based information product platform for the finance sector. Investor and mentor to several startups.

Writer, blogging and articles for several blogs on digital marketing, social media and entrepreneurship.

Speaker, coach and mentor - provides talks, training, webinars and speaks at conferences on social media, digital marketing, growth hacking, startups and entrepreneurship.

Operated in home city of London UK, extensive international experience working in Asia. Lived in China, Shanghai for 4 yrs, currently based in Hong Kong 7 yrs covering APAC and EMEA markets.

Clients, brands and employers I have worked for include Dow Jones, managing digital consumer marketing acquisitions for The Wall Street Journal and Barron's in APAC and EMEA. Earlier in his career has worked at Haymarket Media Group, Microsoft, McCann Erickson, managing Master Card, Intel, Adidas, and Hewlett Packard, Vivienne Tam - digital marketing.

How I like to work with people As a Cofounder

Mix of Cash/Equity or consulting fees. Skype and google hangouts, remote work ideal. I am ahuge fan of the "buffer" business model.

As an Advisor

non-exec directorships, steering committee, advisory board, consulting, mentorship, strategy, marketing planning and digital growth/ customer and user acquisitions advisory. General business startegy and direction. Team building.

Vouches Received

Vouches Given

Think Richard is awesome?
Vouch for them.

Travis Hunter
CEO, Social Media Authority. Previously Volenteer, WWF-China. University of California, Berkeley grad.
Richard is really cool and approachable nice-guy, with a talented head for business. A genuine expert in digital marketing and social media. ... Great skills for projects and managing business that want leverage growth hacking, social media branding, community building or content/inbound marketing strategy. He has worked in sales and marketing roles for blue chips, big brands and fortune 500's, the thing I like about Rich, is that he always delvers and goes the extra mile. I highly recommend Rich as a CEO, COO, Advisor or Mentor.