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Kimberly Mears

Advisor London, United Kingdom, GB

Marketing, Strategy & Business Development, Independent Business Consultant. Previously Managing Director, FindGood.

Marketing, Strategy & Business Development, Independent Business Consultant. Previously Managing Director, FindGood.

followers
following
10 vouches

Involved In

Advisor

Delivery Busters
Fitness 12
Respro

Positions

Marketing, Strategy & Business Development Freelance May 2010 - present
Managing Director FindGood 2012 - 2014
Account Director (Contract) Sapient Global Markets December 2010 - April 2011
Senior Account Director MRM Meteorite 2007 - 2010
Account Supervisor SMITH Advertising 2005 - 2006
Manager of Account Services & Account Director MarketSmart Advertising 2004 - 2005
Senior Account Executive Sinclair & Co. Advertising 2001 - 2004

Education

Cass Business School Marketing, Finance, Strategy 2006 - 2007
Virginia Polytechnic Institute and State University Marketing Management, Communications, Biology 1996 - 2000

Interested In

Advisor With
  • • Operations
  • • Scaling
  • • Startup Accelerators
  • • Technical Architecture
  • • Investor contacts
  • • Startup CTO
Markets of Interest
  • • Commerce
  • • Enterprise Software
  • • Financial Services
  • • Green
  • • Payments
  • • Photos
  • • Smart Home
  • • Travel
  • • Wearable Tech

You Should Know About Me

Key Accomplishments

My 15 years' experience includes strategy, change management, entrepreneurship, business brokering, mergers & acquisitions, people management, international business development, and, of course, marketing. While experienced with global brands, I enjoy working with start-ups and small businesses.

Here's a sampling of the problems I've helped to solve:
• Business Strategy
Counseled marketing agencies on what makes them unique and how best to market themselves to clients in a memorable way.

• Internal Change Management
Helped Intel to improve the performance of their worldwide marketing programme by leading a team which concepted and delivered a digital training programme required for all marketing staff worldwide.
Assisted a US bank to change their culture and brand, repositioning them to compete in a changing market.
Commissioned by a London agency, I surveyed their staff and clients to construct a view of how the agency was perceived both internally and externally. I then proposed specific actions the agency could take to improve their customer relationships and brand.

• Business Brokering/Mergers & Acquisitions
Valued and sold a client’s product line to another firm—managing all aspects of the sale independently, including the identification of and approach to potential buyers.

• Marketing Consultancy
Aided client-side marketers to select the ‘right’ marketing agency partners worldwide to fit their business needs.
Designed and implemented marketing programmes to boost revenues, profits, customer loyalty and brand value for client-firms and employers in the US and EMEA.

• Business Development
Designed and implemented a business development strategy for a UK company, personally vetting and brokering distributorships for the firm in South Korea, India, China, Colombia, Ecuador, Germany and the USA.
Brokered a partnership between a small UK manufacturer and the world’s largest bicycling manufacturer, potentially doubling the UK company’s annual revenues.
Co-founded a company (agency-intermediary) and managed all aspects, leading the firm to make a profit in its first year.

• Marketing Management
Managed an international team of agency-side marketers in London to successfully deliver an EMEA-wide marketing programme and meet our client’s business goals.

10
Vouches Received

6
Vouches Given

Think Kimberly is awesome?
Vouch for them.

heather Wills
We worked together  •  Sales Manager, Respro UK.
Kimberly has excellent interacting skills and is personally and professionally interested in being an advisor.
Simon Davies
They're my friends  •  Consultant, The Field Effect Ltd (TFE). Previously Vice President, Deutsche Bank.
Kimberly has great drive and commitment, coupled with a desire to discover new things, ways of working and a passion for life
Jan Vocke
They're my school  •  Managing Director, Maya Advisors. Previously Partner, AGC Partners.
Extremely talented
Corey Grimes
We worked together  •  Mobile Developer, HCL Technologies. Previously Front end/Mobile Developer, Tesco Stores Ltd.
Kimberly would be a great advisor for the following reasons: 1. She is personally and professionally interested in being an advisor. 2. She ... listens constructively, attempting to hear all aspects of someones' expressed problems or questions 3. She views long-range planning as well as immediate problem-solving as an essential part of effective advising. 4. She continually attempts to improve both the style and substance of her advising abilities. 5. She has a lot of depth and insight into many aspects of strategic marketing and business development in general 6. She is inspirational in how she advises and handles individuals straight through to solving any issues.
Jeremy Flax
We worked together  •  Digital Brand Strategy & Product Development. Previously Head of Digital Delivery at Tribal London / Adam&Eve DDB & McCann / MRM London.
Kimberly is an unbelievably focused and capable individual. She thrives on challenges, and excels at problem-solving. So, yes, those qualiti ... es are pretty important when it comes to entrepreneurship. And her colleagues love working with her.
Mircea Bucur
They're my school  •  Product Manager, KiWi Power. Previously Manager C&I Solutions, Hildebrand Technology Limited.
Kimberly is always able to get beyond the obvious and find and implement the best strategy for her clients
Harry Cole
We worked together
She has a background in corporate. With a depth of digital marketing knowledge and excellent customer interface skills she is an asset to an ... y company.
Liliana Pecirep
We worked together  •  DX Product Owner, Sainsbury's and Web Work-stream Lead - Business Insurance Product Owner, Hiscox.
I worked with Kimber in the capacity of team peer on a delivery of a complex project within Agency sector. Kimberly has since then moved on ... to the start up sector where I saw her develop her entrepreneurial skill-set. I know she can be very persuasive as she single handedly negotiated budgets nearing 7 figures. She was always in control of her clients, driving revenues and coming up with some brilliant ideas. I would not hesitate to recommend her to any business.
Liliana Pecirep
We worked together  •  DX Product Owner, Sainsbury's and Web Work-stream Lead - Business Insurance Product Owner, Hiscox.
Shaun Coley
They're my school  •  AVP, Prime Brokerage Margin, Barclays. Previously AVP, Team Manager for Prime Brokerage Margin & Risk Support, Morgan Stanley.
Kimberly is on of those people who doesn't let anything - anything - slip through the cracks. When she is in charge of something, you know ... that it's going to be done, and done right. She's a perfectionist with a soft touch - she won't bang you over the head about it, but patiently, almost imperceptibly, she will make sure things are done to the highest standard. She's also able to analyse a situation from multiple perspectives, and pull out positives and negatives that would never have occurred to others.

Jeremy Flax
Digital Brand Strategy & Product Development. Previously Head of Digital Delivery at Tribal London / Adam&Eve DDB & McCann / MRM London.
Jeremy is dependable, trustworthy, capable and incredibly intelligent--I enthusiastically vouch for him and encourage whomever has a chance ... to work with him to jump at the chance.

Simon Davies
Consultant, The Field Effect Ltd (TFE). Previously Vice President, Deutsche Bank.
Simon is an excellent team member and always delivers on his promises. He's clever and trustworthy--as well as a very good friend.

Jan Vocke
Managing Director, Maya Advisors. Previously Partner, AGC Partners.
Jan is bold and brave, but also very kind and always willing to help. He's an excellent advisor to me and given his experience with start-up ... s will be a great asset to others, as well.

Mircea Bucur
Product Manager, KiWi Power. Previously Manager C&I Solutions, Hildebrand Technology Limited.
Mircea is cool under pressure and never gets flustered. He's very adept at tapping into his professional network to achieve a great outcome. ...

Liliana Pecirep
DX Product Owner, Sainsbury's and Web Work-stream Lead - Business Insurance Product Owner, Hiscox.
Lili relentlessly presses toward the goal. She's not afraid to push when she needs to and manages to keep everyone on track.

Harry Cole
They're my advisor
With 20 years' of proven experience as an entrepreneur, Harry takes risks in stride. He's created strong, 'cool' brands and his product deve ... lopment ideas never stop.