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Judy Tan

Advisor San Francisco Bay Area, US

Co-Founder/CEO, Genki-Su and Founder, tanQ. Oregon State grad.

Co-Founder/CEO, Genki-Su and Founder, tanQ. Oregon State grad.

10 vouches

Primary Skillsets

  • Marketing
  • Product

Primary Cofounder Skillsets

  • • Marketing
  • • Product

Involved In




WayGood Tea


Co-Founder/CEO Genki-Su March 2012 - present
Founder/CEO tanQ May 2010 - present
Graphic Designer Epipheo 2012 - 2012
Graphic Designer Columbia Sportswear February 2009 - August 2010
Graphic/Color Designer Nike January 2007 - September 2008
Graphic Designer Downstream October 2006 - March 2007
Graphic Designer Ignite Advertising and Design 2007 - 2007
Graphice Designer big-giant May 2005 - September 2005
Graphic Designer 1 of 4 studio June 2004 - September 2004


Oregon State University Graphic Design 2001 - 2006
Central University for Nationalities Chinese Language and Literature 2005 - 2005

Interested In

Joining an Early Team
Advisor With
  • • Fundraising
  • • Investors
  • • Angel investor
  • • Growth
  • • Distribution
  • • Investor relations
  • • Business Development
  • • Food and beverage
  • • Investing
  • • Investor pitch
  • • Investor relationships
  • • Branding Growth and fundraising
  • • Investor Outreach
Markets of Interest
  • • Commerce
  • • Consumer Electronics
  • • Events
  • • Fashion
  • • Financial Services
  • • Food and Restaurants
  • • Productivity Tools
  • • Social Impact
  • • Travel
  • • Restaurants and Retail
  • • Beverages
  • • CPG
  • • On-Demand
  • • Specialty Food

You Should Know About Me

Key Strengths

Branding • Logo design • Graphic design • Beverage • Cpg • Business Development • Graphics • Business Strategy • Creative Direction • Ecommerce (food) • Entrepreneurship • Illustration • Marketing Strategy • Product Development • Social Change • Startups

Key Accomplishments

10 years of experience in designing for consumer packaging and brand identity (Nike, Starbucks, VISA, Microsoft and Columbia Sportswear). With my branding and marketing experience at Nike, where my team and I hit the billion dollar revenue mark, winning the highest grossing revenue category of Nike.

Vouches Received

Vouches Given

Think Judy is awesome?
Vouch for them.

Reuben Broadfoot
They're my friends  •  Sr. Director of Application Services, Nike and Board Member - Co-Chair, The Dougy Center. Portland State grad.
Judy is a remarkable person - intelligent, driven, thoughtful. She connects people - in Portland it is common to find people that also know ... and respect her. I'm also very impressed with her business sense / her ability to network, find markets and unending energy. Frankly, she's pretty damn fantastic.
Andrei Stefan
We worked together  •  Co-Founder, and CEO, Redutti Group.
Judy can hustle her way into or out of pretty much anything. She learns incredibly fast, and she has an excellent understanding of consumer ... behaviour in the food and drinks space. I've seen her grow from being a good founder, in the last year, to an excellent one. She's undoubtedly going places and I'd urge anyone who has the opportunity to jump aboard!
Dr Thuy Tran
We worked together  •  School District Board Member, Parkrose School District and Owner & Optometrist, Rose City Vision Care.
Take initiative and research her clients to understand their needs
Ryan Gomes
They're my advisor  •  National Sales Director, Endangered Species Chocolate. Previously East Coast Sales Manager, Endangered Species Chocolate.
Judy is superb at recognizing opportunities in the natural foods marketplace and bringing products to market that fill those voids.
Phil Wickham
They're my advisor  •  President and CEO, Kauffman Fellows. Previously Advisor, Creandum. University of Arizona grad.
Judy has vision, energy and passion. The success of Genki-su goes beyond just financial, she wants to make the world a better place. She is ... very thoughtful and an excellent relationship builder. Judy also finds the signal within the noise and focuses on what matters to make the company successful.
Justin Yuen
We worked together  •  President, FMYI. Previously Senior Manager, Corporate Sustainable Development, Nike, Inc.
Judy combines a powerful set of strengths that includes vision, passion, storytelling, design, and resourcefulness backed by a proven track ... record with major brands. The sky's the limit for her!
Anton Ricafort
They're my school  •  Civil Engineer, Cardno Emerging Markets. Previously Civil Works Specialist - Civil Engineer, Manila North Tollways Corporation.
Judy was always driven even back in our college days. She is creative and very resourceful. She will make an awesome entrepreneur. Well, she ... already is!
Hsu Ken Ooi
They're my friends  •  Previously Co-Founder, Decide. Previously Co-Founder, Eggsprout. University of Washington grad.
Judy IS a great entrepreneur. I've watched her business grow from the very beginning, without much experience in a tough industry, into bein ... g in several regional and national chains. I'm most impressed by her willingness to do what's necessary and not shy away from the unfamiliar or hard things. You'd be fortunate to work with her.
Cheri Anderson
They're my friends  •, Cheri Anderson, LLC. Previously Consultant, Teen Challenge of Lakeland.
Judy is an exceptional woman. I met Judy once she had already started building Genki Su. I've seen her as a generous, kind, thoughtful, pass ... ionate and driven hard worker. She cares about people and improving their quality of life. She is willing to take risks and she takes them thoughtfully, knowing her choices have an effect amongst those personally and professionally in her life. Judy also takes feedback really well, she is consistently listening and looking for ways to grow. I see Judy as a great entrepreneur and am excited for her continued success.
Edward Chu
They're my friends  •  Previously Vice President of Large Cap Portfolio, Cadet Investment Group. Previously Lead Career Ambassador, Virginia Military Institute.
Judy is a smart and driven optimist with a keen sight in the industry. She's very easy-going yet very disciplined.

Anton Ricafort
They're my school  •  Civil Engineer, Cardno Emerging Markets. Previously Civil Works Specialist - Civil Engineer, Manila North Tollways Corporation.
Anton is a natural leader! Starting back in college, as the president of the Filipino Student Association. He led by example with positive e ... nergy and accountability. Not only created a culture that inspires and connects but he was everyone's good friend. Anton is someone that I can always count on!