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Gimena Pena Malcampo

Advisor San Francisco Bay Area, US

CEO & Co-Founder of Pier2 Marketing, Adjunct Faculty at USF, Board member of Stanford Women in Tech, and Stanford GSB grad.

CEO & Co-Founder of Pier2 Marketing, Adjunct Faculty at USF, Board member of Stanford Women in Tech, and Stanford GSB grad.

15 vouches

Involved In


Pier2 Marketing


USF Entrepreneurs
White House Business Council
Stanford Women on Boards
Future Women Leaders
Women 2.0
United Nations Global Compact
Stanford Women in Technology - Stanford University
Innovation Space
Stanford Entrepreneurs
Stanford University
National Association of Women MBAs


Adjunct Faculty - School of Management University of San Francisco January 2013 - present
CMO & Co-Founder OnDeWall September 2012 - present
Board Member Stanford University October 2011 - present
CEO & Co-Founder Pier2 Marketing October 2007 - present
Board Member National Association of Women MBAs January 2009 - December 2009
World Wide Product Manager Logitech August 2005 - August 2007
Global Product Marketing Google 2004 - 2005
Latin America Operations – Marketing and Customer Care - MBA Summer Intern Dell May 2004 - September 2004
Market Development - Project Manager Eutelsat Americas March 2000 - July 2003
Consultant Deloitte August 1998 - December 1999


Stanford University Graduate School of Business Business 2003 - 2005
Tecnológico de Monterrey Industrial Engineering and Management Systems 1994 - 1999
Oxford School 1981 - 1994

Interested In

Markets of Interest
  • • Cloud Services
  • • Commerce
  • • Consumer Electronics
  • • Education
  • • Enterprise Software
  • • Events
  • • Fashion
  • • Financial Services
  • • Games
  • • Green
  • • Hardware
  • • Healthcare
  • • Mobile
  • • Small Businesses
  • • Smart Home
  • • Social Impact
  • • Travel
  • • Wearable Tech
  • • Fitness
  • • Wellness

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

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Lauro Molina
We worked together  •  Professor, Tecnológico de Monterrey Entrepreneur, Business Technologist and Digital Nomad
Gimena advised our company in marketing strategy, she understood our situation and helped us plan accordingly, she created great presentatio ... ns with our surveys and data that helped us not only understand our customers but also enable us to communicate it better.
Guillermo Garza Milling
We worked together  •  Inventor and Entrepreneur, CEO, Hogar Organico SA de CV. Previously Founder, Knowledge Labyrinth.
Her experience.
Trisha Bauman
We worked together  •  CEO-Founder, TJBauman.
Gimena is a thoughtful listener, brilliant business strategist and a delightful person.
Michelle Fishberg
They're my school  •  Co-Founder & CEO, Slumbr. Stanford GSB and Boston U. grad. Product marketing professional.
Gimena possesses a diverse, multi-disciplinary set of skills and experiences, which have propelled her entrepreneurial success. She's built ... and grown a large marketing agency with extraordinary adeptness and focus. Her strategic insight and marketing acumen would benefit anybody looking to Gimena as an advisor and partner. She's also well-connected with her finger on the pulse of the entrepreneurial community at large.
Harish Chidambaran
We worked together  •  President & CEO, iHealthEngines. Previously SVP Strategy and Products, Ninth Sense Inc. Stanford GSB grad.
She will make an outstanding advisor. My company worked with her and her company. She provided great value added insights and transformed ... our product UI and messaging. She also was generous with her time and making introductions for us.
Tiffany von Emmel, PhD
We worked together  •  Facilitator, Stanford GSB. Executive Coach. Formerly CEO, Dreamfish. Passion: Mindfulness, emotional intelligence and interpersonal skills.
As an Advisor to the startup I founded, Dreamfish, Gimena was a powerhouse on our team. Gimena is creative, strategic, smart and courageousl ... y-hearted. She is an advisor who not only brings expertise but also rolls up her sleeves. She facilitated our marketing strategy development. She jumped in as a power user and evangelist of our service. She enabled the production of our marketing videos. Instead of just giving advice, Gimena has the ability to really listen, inspire and support entrepreneurs to develop their own thinking and build their capabilities.
Natalia Zerda Mendez
We worked together  •  Business Development Director and Co-Founder, iAmStudio. Previously Business Development Manager, Yettu Consulting Services S.A.S.
She has a multicultural background
Arnulfo Ventura
We worked together  •  VP Business Development, Califia Farms. Stanford GSB grad. University of California, Berkeley grad.
Gimena helped advise us through a major rebranding initiative resulting in industry top accolades.
Monica Novoa
We worked together  •  Associate Director of Programs & Marketing, Global Innovation Programs, Stanford Graduate School of Business.
She has a solid trajectory consulting with start-ups and advising them on business strategy, global expansion, business plans and models, p ... reparing investors pitch, fundraising strategies, and more. Gimena is extremely sharp and able to see the big picture and critical elements of a business. She is extremely professional, with a down-to-earth and personable approach, what makes it truly delightful to work with her.
Sophia Broomfield
They're my mentor  •  Chief Product Officer, MyEverythingCollege. Previously Product Management Consultant, Schoolzilla. Stanford GSB grad.
Gimena is a successful business person having founded and managed her own marketing company. She is an advisor on the board of multiple com ... panies, and manages and coordinates the Stanford GSB women in management events. Gimena is great to work with and provides valuable insight and advice.
Allan J. Graves
We worked together  •  Founder, San Francisco Love Tours and Adjunct Faculty - Entrepreneurship, Chabot-Las Positas Community College District.
She has the experience and track record for planing and executing with her own start-up as well advising other companies on how to increase ... their marketing visibility. She additionally, has successfully expanded her business world-wide. She posses both, strong educational background as well as real-to-date-world experience. She would be an excellent advisor.
Alex Yupanqui
We worked together  •  Director, Solution Consulting, ServiceNow - The Enterprise IT Cloud Company.
Great mentorship experience
Andrea Parra Zabalza
We worked together  •  Delegate, Universidad de Navarra and Content Specialist, Sistema Público de Radiodifusión del Estado Mexicano.
I had the chance to work with her for a short period of time but it was enough to see how professional, committed and smart Gimena is. She h ... as a lot of experience on marketing, international expansion, B2B and many more things that will make her an excellent advisor.
Lucía Hernandez
We worked together  •  Director de Ventas Pirotecnia, PyroSmart Mexico, S.A. de C.V.. Previously Ventas, Eventos Brillantes, firework design.
Para nuestra empresa Gimena ha sido un gran asesor para diferentes áreas de la empresa, actualmente The Little Big Light es una de nuestras ... áreas en la que está apoyándonos y los resultados positivos son inmediatos. Sin duda alguna creemos en ella como el gran asesor que es
Debbie Choy
Senior Consultant, mbaMission and Editor / Co-founder, ALIST Magazine.

Michelle Fishberg
We worked together  •  Co-Founder & CEO, Slumbr. Stanford GSB and Boston U. grad. Product marketing professional.
I think her persistence and the passion she has for this venture makes Michelle a great entrepreneur. Michelle is quite driven, and knows ho ... w to stay focused to achieve her goals. I believe this will allow her to thrive and drive Slumbr to success. She has extensive experience in product development and marketing, which is core to the stage her company is at. She also has the business and people skills to manage multi-disciplinary teams, which will become essential as her venture grows. Overall, people working with her will see why Michelle is a great team player, smart, driven and charismatic leader.