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Brad Werntz

Advisor Madison, Wisconsin Area, US

Partner and Founder, New Normal Consulting and OIARAC Member, Outdoor Industry Association. Northwestern grad.

Partner and Founder, New Normal Consulting and OIARAC Member, Outdoor Industry Association. Northwestern grad.

4 vouches

Involved In


New Normal Consulting, LLC
Boulders Climbing Gym


Wisconsin Business Alliance
Outdoor Industry Association
River Alliance of Wisconsin


Partner and Founder New Normal Consulting, LLC November 2013 - present
OIARAC Member Outdoor Industry Association August 2013 - present
President, Founding Board of Directors Wisconsin Business Alliance July 2012 - present
Founder and Managing Member Boulders Climbing Gym 1996 - present
Director of Sales, United States Original Buff, S.A. January 2014 - February 2015
Owner Pemba Serves, Inc July 1991 - December 2013
Sales Representative Petzl America 1991 - December 2013
Sales Representative Atlas Snowshoes 2003 - June 2013
Board Member River Alliance of Wisconsin October 2010 - March 2013
Sales Representative Mountain Hardwear May 2008 - November 2011
Sales Representative Adventure Medical Kits 1992 - 2010
Sales Representative Sea To Summit 2002 - 2009
Sales Representative Cloudveil 2005 - 2008
Sales Representative Nikwax NA 2002 - 2007
Sales Representative Gregory Mountain Products 1991 - 2007
Sales Representative Vasque Footwear 2000 - 2005
Independent Sales Rep Ambler Mountain Works 2000 - 2003
Sales Representative Five Ten 1991 - 2002
Sales Representative Moonstone Mountaineering 1991 - 1996
Freelance Writer Climbing Magazine 1990 - 1995


Northwestern University English Major in Writing 1984 - 1990
Brophy College Preparatory 1980 - 1984
Madison Meadows Elementary 1978 - 1980

Interested In

Advisor With
  • • Design
  • • Infrastructure
  • • IT Infrastructure
Markets of Interest
  • • Sports
  • • Wearable Tech
  • • Advertising
  • • Events
  • • Green
  • • Media
  • • Travel
  • • Social Impact
  • • Small Businesses
  • • Content

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Brad is awesome?
Vouch for them.

Geoff O'Keeffe
We worked together  •  Founder and Partner, New Normal Consulting, LLC and VP Supply Chain, American Recreation Products. Washington State grad.
Brad and I are business partners in a consulting agency start-up. We have become friends and working with Brad is easy, stimulating and sati ... sfying. Brad brings deep experience, a shining intellect, and strong industry contacts.
Kristin Carpenter-Ogden
We worked together  •  Founder and CEO, Verde Brand Communications, Founder Intrepid Entrepreneur Podcast and Community, University of California, Davis grad.
Brad is already an entrepreneur and has made a great name for himself in our industries.
Gaston MacMillan
We worked together  •  Technical Apparel Engineer, Athos and Lecturer, Graduate Design Studies; Part time, California College of the Arts.
Brad is a great guy who provides meaningful leadership with insightful guidance. he is attentive, perceptive and works hard.
Rich Hill
We worked together  •  CEO/Founder, Ticla. Previously Vice President, prAna.
I've known Brad for 25 years, and during that time I have seen him forge his own path, and build his businesses in new and impactful ways. H ... e does not follow the crowd and has always strived to make an impact.