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Katie Elder

Entrepreneur • Advisor Toronto, Canada Area, CA

P&G Canada, Asia Pacific & global. Brand management, product design & strategy. Current Masters in Sustainability student at Cambridge.

P&G Canada, Asia Pacific & global. Brand management, product design & strategy. Current Masters in Sustainability student at Cambridge.

followers
following
2 vouches

Primary Skillsets

  • Business Development
  • Growth
  • Marketing
  • Product
I have an idea, but I'm open to other ideas
Immediately

Primary Cofounder Skillsets

  • • Business Development
  • • Growth
  • • Marketing
  • • Product

Involved In

Positions

Gillette Shave Care Category Leader/Sr. Category Brand Manager Procter & Gamble September 2016 - present
Beauty Care Category Leader Procter & Gamble June 2015 - June 2016
Skin and Personal Care Category Leader Procter & Gamble June 2015 - present
P&G Walmart Canada Team, Marketing Director Procter & Gamble September 2012 - present
Global Category Design/Innovation Brand Manager Procter & Gamble July 2011 - July 2012
Regional Assistant Brand Manager Air Care AAIK (Asean/ANZ/India/Korea/HK/TW) Procter & Gamble April 2010 - July 2011
Business Manager Febreze (Canada) Procter & Gamble March 2008 - March 2010
Assistant Brand Manager, Cascade, Dawn, & Ivory (Canada) Procter & Gamble August 2006 - March 2008
Underwriter, Specialty Insurance Chubb Insurance May 2005 - August 2005

Education

University of Cambridge Masters in Sustainability Leadership 2014 - 2016
Queen's University Finance, Marketing, International Development 2002 - 2006
IECS - The Strasbourg Graduate School of Management Management, French 2005 - 2005

Interested In

Joining an Early Team
Cofounder With
  • • Engineering
  • • Fundraising
  • • UI/Design
Advisor With
  • • IOS
  • • Fundraising
  • • Crowdsource
  • • Photo app
  • • Crowdsourced Labor
  • • Fashion & Retail Marketing
  • • Mobile Software Development
Markets of Interest
  • • Advertising
  • • Commerce
  • • Data & Analytics
  • • Fashion
  • • Financial Services
  • • Green
  • • Healthcare
  • • Local
  • • Media
  • • Mobile
  • • Music
  • • Payments
  • • Photos
  • • Productivity Tools
  • • Recruiting
  • • Small Businesses
  • • Smart Home
  • • Social Impact
  • • Transportation
  • • Travel

You Should Know About Me

Key Strengths

Sales Strategy • Team formation • Business Strategy • Marketing Strategy • Product Development

Key Accomplishments

I've spent 9 years at P&G in Canada and Asia working on the most expansive range of assignments possible - from upstream product design with insight generation from scratch to a company integration in Asia Pacific to selling to Walmart in Canada to leading a large, diverse team. I'm looking for my next challenge where I can bring my experience to create/accelerate a business and see the direct impact of my leadership and ideas. I love running businesses - digging into the details when needed, owning the P&L, setting a strategy and then executing it, understanding what customers really want, and tracking and adjusting as we go. I spent the last decade building businesses and I want to create my own legacy building something great. I'm interested in sustainability and how it relates to long-term business strategy. I'm studying it part-time through Cambridge (finishing in summer 2016). It's multidisciplinary, global, cutting-edge and intense - I love it!

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Kasra Nejatian
They're my school  •  CEO & Co-founder, AvidTap. Previously Director of Strategic Planning, Citizenship and Immigration Canada. University of Toronto grad.
I've known Katie for nearly 15 years. She is an extremely driven individual. She is smart and works very hard. She is the rare business typ ... e who understands business plans and can execute on them with her real world experience. I recommend her wholeheartedly.
Virginia Block
They're my school  •  President, Amego Electric Vehicles Inc.. Previously Analyst & Business Developer, Keystone Energy Partners. Queen's grad.
She is driven, has great ideas, is a marketing super star, and is well connected.