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Bob Picunko

Advisor

Chief Marketing Officer, Turtle Beach. Previously Senior Vice President, Publishing, Viacom / MTV Networks.

Chief Marketing Officer, Turtle Beach. Previously Senior Vice President, Publishing, Viacom / MTV Networks.

followers
following
9 vouches

Primary Skillsets

  • Business Development
  • Marketing
  • Product

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing
  • • Product

Involved In

Advisor

GamerFit Nation

Positions

Chief Executive Officer Brand@Play, LLC March 2015 - present
Chief Marketing Officer Turtle Beach August 2011 - March 2015
Senior Vice President, Publishing Viacom June 2006 - December 2011
Director, Marketing, Business Development and Production The Walt Disney Company June 2001 - June 2006
Director of Marketing Interplay June 2000 - June 2001
Management Supervisor/Vice President DDB Worldwide Communications Group June 1999 - June 2000

Education

Syracuse University Telecommunications Management, Marketing, and Management Information Systems

Interested In

Joining an Early Team
Advisor With
  • • Game Software
Markets of Interest
  • • Advertising
  • • Consumer Electronics
  • • Games
  • • Media
  • • Mobile
  • • Music
  • • Video
  • • Wearable Tech
  • • Content
  • • Movies/Film
  • • TV

You Should Know About Me

Key Strengths

Marketing • Entertainment • Business Development • Social Media Marketing • Video Games

Key Accomplishments

Entertainment Executive with global experience in brand marketing, business development, advertising, licensing, product development, retail, and communications. Results-focused leader with proven ability in creating, launching and managing product and business units that drive revenue and brand awareness. Entrepreneurial and relationship focused with strengths in leadership, innovation, and drive. Over 20 years of worldwide marketing experience working with top global brands including Disney, Pixar, ESPN, ABC, NFL, NBA, MLB, Mickey Mouse, MTV, Lego, The Beatles, Marvel Comics, Call of Duty, Star Wars and Jerry Bruckheimer.

9
Vouches Received

3
Vouches Given

Think Bob is awesome?
Vouch for them.

Craig Boelsen
We worked together  •  Vice President of Supply Chain, blu e-cigs. Previously Chief Supply Chain Officer, Turtle Beach.
Bob has the entrepreneurial mindset. While he has worked in large companies, he understands what a start up or small business needs to do. H ... e has worked effectively in turnaround situations such as Turtle Beach.
Craig Boelsen
We worked together  •  Vice President of Supply Chain, blu e-cigs. Previously Chief Supply Chain Officer, Turtle Beach.
Bob has the entrepreneurial mindset. While he has worked in large companies, he understands what a start up or small business needs to do. H ... e has worked effectively in turnaround situations such as Turtle Beach.
Jeff Burchett
We worked together  •  Creative Director, The Game Agency. Previously Account Manager, The Game Agency.
Bob is an effective leader with a solid history of team building and unification. He has both the vision to see the goal and the path toward ... it. Bob is a great mentor, a roll-up-his-sleeves-and-work style leader, and a seasoned veteran who brings great experience to the table from a variety of marketing positions that informs his ability to make sound judgements.
Jeff Goldstein
We worked together  •  Previously Vice President of Product and Strategy, Turtle Beach. Previously Vice President Home Division, Sony Electronics.
great gaming industry knowledge; has managed large branding and product marketing campaigns. Well connected in the industry
Hugh Bowen
We worked together  •  Owner, Bowen Research. Previously Product Manager, Sega of America. Harvard grad.
I've seen Bob in many challenging business situations. Challenging because the product was weak (Tron); because the product was complex and ... out of the ordinary for the industry (Rock Band, in the game industry); because it was an accessory product amidst other much bigger names (Turtle Beach game headsets in the world of hit videogames). He faced all these situations with discipline and tenacity.
Mike Rowe
They're my advisor  •  Founder, Michael J. Rowe Consulting, LLC and Senior Advisor, Proteus International. Cornell grad. University of Michigan grad.
1) Understands how business works -- from small, immature start-up ups to large, more established (and more bureaucratic) corporate entities ... . 2) Has his ego in check. Can work with a variety of other "personalities" (even challenging ones) to achieve business results. Does not need to have sharp elbows to be effective and won't get his feelings hurt. 3) Deep knowledge and expertise in a number of key "business building" areas including brand management, marketing and related as well has driven success in several new media/digital/entertainment and consumer spaces.
Hugh Bowen
We worked together  •  Owner, Bowen Research. Previously Product Manager, Sega of America. Harvard grad.
I've seen Bob in numerous challenging situations. Where the product was just not good enough (he tenaciously kept researching it and pushin ... g product development). Where he was marketing a hardware/game in the game industry where advertising is hugely dominated by blockbuster game titles (he was marketing RockBand, did a stellar job). Where he was marketing audio accessories again the hit driven game industry (marketing headsets at Turtle Beach) - he revamed the entire product line which let to much market success. If you're in a tight spot... Bob's your man (and you're likely to come out of it together and doing very well).
Keenan Davis
We worked together  •  Director of Digital Marketing & Media, Turtle Beach.
There a few people that I've encountered who I believe truly has marketing and strategy running through their veins. Bob has proven time an ... d time again that his ability to understand a product, its' target consumers and its' industry and how all 3 of these factors play off each other is second to none.
Seamus Blackley
Author, Physicist, CEO.
Honest, smart, hardworking executive.

Marc Jackson
Advisory Board Member, Innerspace VR and Business Advisor, apelab. University of Michigan grad.
Marc is an experienced business executive, advisor and mentor with expertise in entertainment and consumer software.

Jenna Seiden
VR, digital and games consultant/advisor. Currently at HTC. Previously VP, Distribution and Strategic Partnerships, Maker Studios Inc.
Jenna is a experienced entertainment executive with experience in business development, licensing, brand building, content development and t ... alent management.

Seamus Blackley
Author, Physicist, CEO.
Talented business executive and gamer.