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Elena Krasnoperova


Founder and CEO, SimplyCircle (formerly SchoolCircle) and Advisory Board Member, Zirtual. Stanford grad.

Founder and CEO, SimplyCircle (formerly SchoolCircle) and Advisory Board Member, Zirtual. Stanford grad.

4 vouches

Involved In


SimplyCircle (formerly SchoolCircle)




Founder and CEO SimplyCircle April 2014 - present
Advisory Board Member Zirtual January 2014 - present
Limited Partner 500 Startups August 2011 - present
Executive Staff Member and VP of Business Operations oDesk October 2012 - December 2013
Sr. Director, Business Operations, Global Product PayPal August 2012 - October 2012
Sr. Director, Mobile and Digital Goods Business Operations PayPal September 2011 - August 2012
VP, Business Analytics and Fraud Management Zong May 2010 - August 2011
Sr. Director, Strategic Business Analytics PayPal January 2009 - May 2010
Sr. Director, Risk Management PayPal June 2006 - December 2008
Sr. Director, Strategy eBay Inc June 2003 - June 2006
Principal The Boston Consulting Group February 1999 - June 2003


Stanford University Psychology 1994 - 1998
Wellesley College Psychology 1990 - 1994
Moscow State University Linguistics 1988 - 1990

Interested In

Advisor With
  • • Fundraising
  • • Email Marketing
  • • Growth hacking
Markets of Interest
  • • Mobile
  • • Productivity Tools
  • • Commerce
  • • Social Impact
  • • Payments

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

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Grace Paglen
We worked together  •  Director of Marketing, Zirtual and Agency Account Director & Executive Producer, MKMCreative.
Elena has helped talk both myself and my team members through many business challenges. Not only does she possess a very positive and encour ... aging touch in the face of difficult decisions, her down to earth practicality helps people see very clearly. She truly sees the big picture and draws on her many impressive accomplishments to give real-world examples of how titanic accomplishments can be realized. I highly recommend Elena as an advisor.
Angela Song
We worked together  •  Previously VP, Product Analytics and Operations, PayPal. Previously Senior Director, Global Analytics and Insights, PayPal.
Her tenacity! Elena excels under pressure and won't give up. Her resourcefulness means she will always find a solution whatever the challe ... nge.
Peter Klein
They're my friends  •  Head of Product, Zirtual. Previously Head of Operations, Zirtual.
Elena is a great advisor due to many factors: her wide breadth of tech experience (startups and corporations), immense business knowledge, p ... roven track record of strategic decision-making and strong leadership, and ability to mentor soft skills as well. Her tech experience and skills are comprehensive, which enables her to tackle any business problem head-on. As a startup executive, I have sought her counsel for every major business decision my company has made in the last year; her advice has made a positive and direct impact on our business strategy. I am grateful to have her as a resource. Her breadth is equally impressive. She's advised me on everything from: mass conversion from a contractor-based to employee-based HR model; building a sustainable employee growth model from scratch; product and user testing; user churn strategy; employee churn strategy; organizational goal-setting; external recruiting for key leadership positions; new product pricing analysis; taking a new product to market; marketing tactics; analytics; and more! In addition to her endless business acumen, she is an amazing mentor as well, advising on softer topics such as: career growth strategy; navigating organizational changes during periods of company growth; and being a sounding board for how to improve and add value to one's company and grow as a person. In summary, Elena is an impeccable advisor, an excellent mentor, and someone who I am proud to call a friend. She's the type of person who loves a challenge and is ready to roll up her sleeves at a moment's notice to fight the good fight. I am grateful for the opportunity to have her as an advisor and mentor.
Danny Chang
Head of Marketing and Site Experience, Motors, eBay. Previously Senior Product Marketing Manager, Buyer Experience, Motors vertical, eBay.