Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.

Sam McAfee

Advisor San Francisco Bay Area, US

I help people start companies, find product-market fit, and build better software products and teams.

I help people start companies, find product-market fit, and build better software products and teams.

4 vouches

Involved In


Blackwillow Studios
RadicalFusion, Inc.


LUXr Incorporated
LUXr Incorporated


Author / Consultant Startup Patterns April 2015 - present
Cofounder Blackwillow Studios June 2016 - present
Chief Technology Officer POPVOX May 2015 - May 2016
Advisor POPVOX November 2013 - May 2015
Principal Neo Innovation, Inc. December 2013 - April 2015
Technical Advisor LUXr Incorporated December 2013 - July 2014
Vice President Of Engineering LUXr Incorporated April 2013 - November 2013
Director of Web Engineering January 2012 - March 2013
CTO, Founder RadicalFusion, Inc. July 2002 - October 2011
Independent Consultant Various Clients September 2000 - June 2002
Web Developer Gateway Learning Corporation April 2000 - September 2000
User Interface Engineer Oracle Corporation March 2000 - April 2000


University of San Francisco Computer Science 2007 - 2010
University of Massachusetts, Amherst Social Thought and Political Economy 1993 - 1997

Interested In

Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Data & Analytics
  • • Education
  • • Financial Services
  • • Green
  • • Local
  • • Media
  • • Payments
  • • Productivity Tools
  • • Real Estate
  • • Recruiting
  • • Small Businesses
  • • Smart Home
  • • Social Impact
  • • Transportation
  • • In-classroom learning (K-12)
  • • News

You Should Know About Me

Key Accomplishments

I have thirteen years' experience building scalable web products. My specialty is combining Lean Startup methods and Agile development to carefully balance business model testing with rapid implementation. I am familiar with all modern web toolkits and frameworks, and excited about getting my hands dirty in the code, and also helping to recruit and build the product team.

How I like to work with people As a Cofounder

I know how to build engineering teams that are very high performing. I am deeply familiar with Lean and Agile methodologies. I am very skilled at translating business needs into technical architecture and code.

As an Advisor

I will push you, but in a thoughtful, friendly way. Every founder I have worked with walked in with a huge pile of assumptions. Together we have been able to validate/invalidate and de-risk those assumptions, exposing whether or not there is a real business model in their idea. I have the technical skills to help guide those decisions, but my up-front focus tends to be on the customer development being done right. We'll work best if you have already done a business model canvas or lean canvas and have a financial model you can show me.

Vouches Received

Vouches Given

Think Sam is awesome?
Vouch for them.

Jim Barcelona
We worked together
Sam knows how to get results and things done in situations where most people would fold.
Timothy James
We worked together at
Once Sam is on to something, he sees it through. It could be through multiple companies, start-ups, incarnations. He'll fail a bunch of ti ... mes on the way. But he'll make the failures cheap. And then he'll succeed.
Peter Shanley
Director of Business Development, Neo Innovation, Inc.. Previously Product Manager, Hewlett-Packard. Yale grad. Yale grad.
John Van Dinther
Business Development Consultant, 2hats Consulting and Financial Chair, Create Peace Project.
Sam is the real deal. He has done a million different things and his ability to frame a problem clearly and to provide a path forward is inv ... aluable.

Joe Johnston
We worked together  •  Full-stack engineer. Co-founder Airstack, Connect.Me, Popcast.
Joe already is a great entrepreneur. He's been successful before at building a company with a truly forward-thinking business model. Whateve ... r he's up to next is sure to be amazing.

Lemuel Haham
We worked together  •  Founder, Previously Senior PHP Contractor, Golfsmith. The University of Texas at Austin grad.
Lemuel has a keen sense of what is important to customers, able to navigate through the noise to get to the essential signal. Coupled with n ... early two decades of deep and broad technical experience, he's an obvious killer technical co-founder.

Zach Coelius
Advisor, Branch Metrics and Advisor, HelloSign.
Zach has first hand experience with what it takes to build a great company. He deeply understands all aspects from the team development, tec ... hnology, product / UX, and marketing / BD sides of the business. Any startup would be lucky to have him as an advisor.

Lawrence Grodeska
We worked together  •  Founder, CivicMakers and Songwriter, vocalist, guitarist, The Real Numbers. Northwestern grad.
Lawrence is a great mix of visionary and pragmatic. He is multi-faceted (marketing, product management, community organizer, etc.). He bring ... s people together and helps reduce complex ideas to their essence.

Michael Holzer
We worked together  •  UX & Product. Relentless creative. Mediocre athlete. @google @zvents @xobni @hi5 @yahoo @cyclocross
Michael and I worked on a project together. I found him to be a very forward thinking, capable, and creative product guy. I would welcome th ... e chance to work with him again.