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Felipe Ordonez

Advisor Colombia, CO

Founder, ProBusiness S.A.S. Previously General Manager Content Distribution, Casa Editorial El Tiempo.

Founder, ProBusiness S.A.S. Previously General Manager Content Distribution, Casa Editorial El Tiempo.

4 vouches

Involved In


ProBusiness S.A.S
The Coca-Cola Company
Red Bull
ProBusiness S.A.S

HomeCenter Colombia,
AeroClub de Colombia
The Cocktail


Founder ProBusiness S.A.S April 2013 - present
General Manager Content Distribution EL TIEMPO Casa Editorial November 2010 - April 2013
General Manager Red Bull South America Red Bull August 2008 - November 2010
Director - Customer Business Development The Coca-Cola Company 2004 - 2007
Director Customer Strategy Coca-Cola Egypt April 2000 - December 2003


The George Washington University 1983 - 1987

Interested In

Markets of Interest
  • • 3D Printing
  • • Data & Analytics
  • • Advertising
  • • Cloud Services
  • • Mobile
  • • Financial Services
  • • Video
  • • Wearable Tech

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Felipe is awesome?
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Carly Bellis
We worked together  •  Co-Founder & CSO, Impaktu - Online Video Advertising in Latin America. Previously Manager, Business Development, Ooyala. Duke grad.
Felipe is passionate about work and eager to identify new entrepreneurial opportunities in Colombia.
Diego Reinoso
We worked together  •  Partner, Zinobe and Founder, CTO, TotalCode Software.
I've had the opportunity to work with Felipe in various projects and his input has aways been crucial to the project's successful completion ... . Felipe is driven when promoting a project, analytical when modeling it, and a perfectionist when it comes to execution. Felipe has a proven record as an entrepreneur.
Dominique Loumaye
We worked together  •  Consejero Delegado - CEO, PAN Spain and Managing Partner - Spain., Precedio Consulting Ltd.
I have known Felipe as he was the CEO of Paute Facil in Colombia. We have quite similar businesses and we are using the same technology prov ... ider. We use to share best practices & use cases on several common issues. Felipe has demonstrated being extremely resourceful. Every time I came up with an issue/problem, he managed to provide me with broader possible solutions. In this sense, he is intelligent in the way he tackles the problems, finding sometimes very original alternatives. Apart from that, Felipe has demonstrated being a real leader, inspiring his team. He is a hands on executive, always showing the path. I can testimony he will be followed by many, not just because he is the boss, but only because they know the path is the right one to success.
Felipe Saenz
We worked together  •  Founder of Uchi8 - Independent Digital IT Consultant, Uchi8.
Felipe has been my mentor for several years, he taught me how to structure my startup from idea to a functional prototype. Felipe's advise a ... nd feedback will make you think at the reason behind things and make decisions based on them, he will teach you how to tackle the why behind challenges and create a project roadmap for it's execution. His advise will have an impact on different aspects of your life.

Felipe Saenz
They're my advisor  •  Founder of Uchi8 - Independent Digital IT Consultant, Uchi8.
Felipe is a young professional full of enthisiam and perseverance. he started with his project about two years ago when he was doing his in ... ternship at El Tiempo, the largest newspaper in Colombia. Over this period of time he has developed and refined the project, facing difficult odds. I believe he will benefit greatly from being part of FounderDating. Best -F