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Dustin Robertson

Advisor Greater Salt Lake City Area, US

Chief Marketing Officer, Previously Chief Marketing Officer, Armada Skis.

Chief Marketing Officer, Previously Chief Marketing Officer, Armada Skis.

3 vouches

Involved In


Altitutde Sports


Chief Marketing Officer January 2014 - present
Chief Marketing Officer Armada Skis January 2013 - December 2013
Chief Marketing Officer January 2000 - January 2013
Account Manager Valassis June 1998 - January 2000
Advertising Sales Wasatch Canyon Reporter January 1995 - June 1996


University Of Utah Marketing September 1994 - May 1998

Interested In

Markets of Interest
  • • Advertising
  • • Commerce
  • • Local
  • • Media
  • • Music
  • • Payments
  • • Sports

You Should Know About Me

Key Strengths

E-Commerce • Digital marketing • Retail • Online advertising • Viral marketing

Key Accomplishments

I was on the founding team at in 2000 and built the brand and company into a $350 million enterprise with a successful exit.

How I like to work with people
As an Advisor

I show companies how to define success, how to measure success and how to build a repeatable process to optimize results. I have real world experience and contacts in almost every aspect of a digital business.

Vouches Received

Vouches Given

Think Dustin is awesome?
Vouch for them.

Mike Geraci
We worked together  •  Chief Creative Officer, MercuryCSC. Previously Creative Director, Free-Range Media.
Dustin is comfortable with and encourages unique and creative solutions to solid business and marketing strategies. He is willing to push th ... e boundaries of conventional wisdom to establish remarkable positioning in the market and hearts and souls of the the customers.
Alexandre Guimond
We worked together  •  Co-CEO, Previously Strategy and Business Development Manager, Université de Montréal grad.
Every time I talk with Dustin, I find myself learning. Dustin always has an insightful perspective that makes you think differently. His adv ... ice has been crucial to my business development. We have been working together for the last 2 years or so and his help was key to the success of my business but also to my own personal development. He is a great marketing strategist but also a pragmatic. He will interpret data, suggest step by step plan while always looking for ROI. He is curious, visionary, but most of all humble. Even though he has worked with bigger businesses, he can provide relevant counselling for evolving start ups and SMEs, When his knowledge is more limited, he'll make available a great network of friends and connections. In the meantime, he'll probably end up reading on this topic only to help you later. I am glad that Dustin is joining that network. He will be a great asset for any new venture. And a great ski partner to mix the business meetings a little!
Maxime Dubois
We worked together  •  Co-CEO, Previously Director of Marketing,
I have worked with Dustin on a weekly basis for the last two years as he is part of the board of advisers. He has been p ... roviding us with great marketing and organisational advice. His diversified ecommerce experience has helped us establish an aggressive growth plan, and has lead to shortcuts in reaching our bold goals. He brings a good blend of visionary and practical input to the table, and is always able to adapt his interventions to the size and stage of our business. His listening skills make him flexible, and we have never seen a previous successful recipe be forced on our business model. Finally, his great network has served us in almost all aspects of the business since we started our collaboration.

Alexandre Guimond
They're my advisor  •  Co-CEO, Previously Strategy and Business Development Manager, Université de Montréal grad.
Alexandre has natural instincts to find the quickest path to success. Alex is always looking forward and asses what is missing in the busin ... ess to achieve future success. I really enjoy coaching Alex, watching Alex turn advice into measurable actions is very satisfying.