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Nickolas Petticrew

Advisor San Francisco Bay Area, US

Founder & Partner, Behold Design and Creative Director

Founder & Partner, Behold Design and Creative Director

4 vouches

Involved In


Behold Design


Applications Online
User Experience


Founder & Partner Behold Design June 2015 - present
Creative Director, Consultant JPMorgan Chase & Co. May 2016 - present
Creative Director, Consultant Prada November 2015 - present
Creative Director Mosaic ( December 2014 - April 2016
Director of Design & UX ZypMedia, Inc. December 2013 - November 2014
Consulting Creative Director Procter & Gamble March 2013 - February 2014
Consulting Senior Art Director Yammer, Inc. February 2013 - July 2013
Consulting Art Director & UX Hotwire April 2011 - March 2012
Senior Art Director Manilla 2012 - 2012
Consulting Art Director Critical Mass April 2009 - March 2011
Senior Art Director The New York Times April 2008 - September 2010
Art Director JWT December 2008 - November 2009
Art Director Huber+Co November 2006 - December 2008
Designer Moxie November 2003 - October 2006


Columbus College of Art & Design Graphic Design

Interested In

Markets of Interest
  • • 3D Printing
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Consumer Electronics
  • • Data & Analytics
  • • Education
  • • Enterprise Software
  • • Events
  • • Fashion
  • • Financial Services
  • • Food and Restaurants
  • • Green
  • • Hardware
  • • Healthcare
  • • Media
  • • Mobile
  • • Music
  • • Payments
  • • Photos
  • • Productivity Tools
  • • Real Estate
  • • Recruiting
  • • Robotics
  • • Small Businesses
  • • Smart Home
  • • Social Impact
  • • Sports
  • • Transportation
  • • Travel
  • • Wearable Tech
  • • Lifelong Learning (outside of school)
  • • Higher Education
  • • Beverages
  • • Specialty Food
  • • Fitness
  • • Nutrition
  • • Quantified-self
  • • Records
  • • Wellness
  • • Medical Devices
  • • Content

You Should Know About Me

Key Strengths

Leadership • Business Development • Creative Direction • Entrepreneurship • User Experience Design

Key Accomplishments

Nick kicked off his career in advertising by helping to launch a regional airline brand in Columbus, Ohio. Now, winner of national design awards, including 1 Webby, Nick has created experiences for Disney, United, Seagate, Hotwire, USAA and others. Throughout Nick’s career, he’s had the advantage of working across industries and platforms, enabling him to truly master extending branded experiences across mediums. Nick’s drive to lead creative organizations combined with an unyielding passion to connect with people & empower brands for the better has led him into founding a new firm - what is now, Behold.

How I like to work with people As a Cofounder

I want to have a go to partner in crime as we tackle the industry. I am looking for a co founder who has extensive understanding in client / creative partnership relationships. I like to be open, transparent and easy going with anyone I am working with - but would anticipate that this founder role would be very involved in terms of the business viability of Behold. Co founders will be critical in helping grow the business, present to prospects, certain operational and strategic contribution to the service offering, etc.

Vouches Received

Vouches Given

Think Nickolas is awesome?
Vouch for them.

Matthew Bean
We worked together  •  Director of Marketing, Wave Solar.
It was hard just to pick 3 things to describe Nick. He is a supremely talented designer with a drive to match. He knows the design business ... from any perspective and is always willing to help out in the community. Nick is a huge resource for those around him--even those that aren't directly working with him--and he always takes the time to help and inspire others. Nick is an asset wether you are building something new or revamping something old; his ideas are seemingly endless and flexible and he is never afraid to step outside traditional framework to find a solution. Also a great guy to have a beer with. Can't recommend him enough!
Andreas Neyer
They're my friends  •  Consultant, PINC Solutions and Realtor, Highland Partners Real Estate. University of California, Berkeley grad.
Nickolas is passionate about his work.
They're my advisor  •  Tax Account Manager, Bartolme & Associates CPA, PC. Previously Audit Associate, Squar Milner.
Ben Shuler
We worked together  •  Solar Consultant Residential and Small Commercial, SunEdison. Previously Business Development, Behold Design. The Ohio State grad.
Nick's pursuit of excellence is inspiring. He never stops learning and striving to be better.

Ryan Krass
We worked together  •  Director of Technology, WOW!brands. Previously Senior PHP Developer, Interactive Overflow.
Ryan has all the experience anyone could ever ask for. He is extremely efficient and knowledgable in engineering and all things development. ... He has lead by example through the years in leading teammates in huge projects that have been successful to date. Ryan demonstrates strong characteristics such as leadership, calmness, inclusiveness, genuine, passionate and eager to accomplish the goals at hand. I have been impressed with Ryan and his work through the years and have seen him succeed time after time. He would be an extraordinary add on to any entrepreneur team and organization.