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Linlin Wills

Advisor San Francisco Bay Area, US

Book Author, Brand Hacking and Growth Advisor, SF Mobile Apps.

Book Author, Brand Hacking and Growth Advisor, SF Mobile Apps.

followers
following
1 vouches

Primary Skillsets

  • Growth
  • Marketing

Primary Cofounder Skillsets

  • • Growth
  • • Marketing

Involved In

Founder

Sky Intermedia Group

Advisor

SF Mobile Apps
Empowerment WORKS (EW)

Positions

Board Member/PR, Media Outreach Chair Empowerment WORKS (EW) October 2016 - present
#1 Business & Money Short Reads Bestseller Book Author Brand Hacking January 2015 - present
Head of Marketing The Pop Agency 2005 - present
Head of Marketing GlobeIn December 2013 - 2014
SVP of Marketing SocialIQ.com fr Soovox July 2009 - 2013
VP, Marketing IMshopping.com 2008 - 2009
Director, Viral Marketing FunMobility 2008 - 2008
Program Officer Taproot Foundation 2006 - 2008
Marketing Director Olivia January 2007 - December 2007
Marketing Director Mode Media fr. Glam Media 2005 - 2006
VP of Marketing Service & Client Engagement / Co-Founder Sky Intermedia Group 2002 - 2005
Executive BizDev & Marketing Manager ADC Telecommunications 2000 - 2002
Engagement Manager Arthur Andersen Business Consulting 1998 - 2000

Education

INSEAD Marketing, Media Finance 2003 - 2004
University of Arizona, Eller College of Management MIS

Interested In

Joining an Early Team
Markets of Interest
  • • 3D Printing
  • • Advertising
  • • Commerce
  • • Consumer Electronics
  • • Dating
  • • Education
  • • Events
  • • Family
  • • Fashion
  • • Green
  • • Healthcare
  • • Individualized Learning
  • • Int'l Development (Outside US/Canada)
  • • K-12
  • • Local
  • • Media
  • • Mobile
  • • Music
  • • Photos
  • • Recruiting
  • • Robotics
  • • Small Businesses
  • • Social Impact
  • • Sports
  • • Travel
  • • Video
  • • Wearable Tech
  • • Youth Leadership
  • • Edutainment
  • • Lifelong Learning (outside of school)
  • • Youth Leadership
  • • Fitness
  • • Nutrition
  • • Quantified-self
  • • Wellness
  • • Content
  • • Movies/Film
  • • News

You Should Know About Me

Key Strengths

Customer Acquisition • Digital marketing • Brand architecture • Brand Awareness • Integrated Marketing

Key Accomplishments

An innovative marketing executive and digital storyteller, I drive and facilitate the growth, revenue, user base, and brand fidelity.

Built brand awareness, doubling ratings in six months. Drove viral marketing campaign for ESPN Star, joint venture with ESPN and Star TV, to introduce English Programming League (EPL) to Asia. Built “brand community” by creating mobile branding campaign enabling voting for programming/gift, and online and on-air promotions.

Designed viral campaign, increasing mobile subscriptions/brand affinity 300%. SE Asia Nokia Club needed exposure. Forged "Lord of the Rings" licensing tie-in. Resulted in 260% brand affinity and 32% response rate.

Spearheaded buzz-making programs to launch website. Designed online teasers to help launch Glam Media’s site, Glam.com, targeting 18-34-year old consumers. Reached 10,000 ambassadors. Developed online Celebrity Evangelism/blogs.

Lead creative/strategic branding, winning Red-Herring award. Launched Social & iPhone App viral campaigns. Grew user base from 0 to 1 million in three months and helped secure $Millions of funding.

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Think Linlin is awesome?
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Jeannine Athas
They're my school
Linlin IS a great entrepreneur. She has much to teach others as her experience is cross cultural as well as entrepreneural. Yet she is alway ... s open to new approaches and moves into new modes of operation as well as technology. I'll invest in whatever she develops!