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Yoli Chisholm

Entrepreneur • Advisor Greater Seattle Area, US

Founder, WELL - and worked as Digital Marketing Lead US CMO, Microsoft. eBay,

Founder, WELL - and worked as Digital Marketing Lead US CMO, Microsoft. eBay,

4 vouches

Primary Skillsets

  • Business Development
  • Marketing
I have an idea I'm commited to

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing

Involved In




Startup Weekend


Founder WELL - 2015 - present
Director Digital Marketing US CMO Microsoft February 2012 - present
Chief Strategist 2011 - present
Speaker Yoli Chisholm 2001 - present
Director , Online Marketing Microsoft February 2008 - December 2011
Director of Marketing - Mobile Ventures Lavalife February 2007 - February 2008
Sr. Director, Marketing January 2005 - February 2006
Merchandising and Publishing Manager eBay Inc. January 2003 - 2004
Customer Delivery Plan Manager Microsoft Corporation January 2000 - December 2003
Affiliates Marketing Manager Chapters Online 1999 - 2001
Marketing Coordinator BiWay Stores 1995 - 1997


York University 1990 - 1994

Interested In

Cofounder With
  • • Engineering
Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Healthcare
  • • Travel
  • • Mobile
  • • Music
  • • Small Businesses
  • • Media
  • • Wearable Tech
  • • Video
  • • Fashion
  • • Dating
  • • Data & Analytics
  • • Records
  • • Content

You Should Know About Me

Key Strengths

SEO • Email Marketing • Affiliate marketing • Online advertising • Social Media Marketing

Key Accomplishments

Yoli Chisholm is a pioneer in the Internet space first gaining online experience back in 1999 in Canada with start-up that was the Canadian equivalent of As a veteran of the offline retail world she brought her marketing and foot-traffic driving skills to Chapters online where she developed and grew one of the first Affiliate programs which grew to thousands of sites 9000+ driving traffic and revenue for the successful startup which got acquired by one of Canada's retail success stories
She went on to work for Microsoft as part of the team that localized MSN in Canada. Yoli drove the launch of a number of channels including the MSN shopping portal, which was a key strategic partner for the biggest online retailers in Canada including eBay, Sears and Best Buy. Wearing both the marketing and product management hats she drove the launch MSN Money, Games and Kidz channels. She ultimately ended up at the editorial and advertising helm of the #1 portal in Canada at the time responsible for the key network entry points homepage, Messenger, hotmail in both English and French. In this role she pioneered the development and implementation of the Customer Delivery Plan which was central to ensuring delivery of traffic to key channels and meeting advertising obligations for the historic Joint Venture between MSN and Bell Canadas
Yoli was then tapped by start-up golden-child eBay to lead merchandising and activation at the height of the Internet boom. There, Yoli pioneered early customer segmentation analytics and solutions to optimize merchandising and behavioral targeting on the eBay platform to increase engagement, increase basket size and accelerate activation. eBay at the time was a young entrant to the Canadian market and quickly grew to be the biggest online shopping marketplace in the country.​
Always one with a passion for startups Yoli left eBay to join where they were building the worlds leading rewards management portal. There she is credited for redesigning and optimizing the redemption experience driving millions of loyalty point redemptions for key loyalty program partners like Starbucks, American Airlines and American Express. But her most significant impact was driving the acquisition and through-partner marketing strategy increasing sign-ups and conversions by 300%.​
Also known for her passion for technology and a nose for the next big area of innovation Yoli spent some time marketing ringtones, mobile date chat services and dating websites for online dating pioneer Lavalife Inc. During this time Yoli managed relationships with the big telecommunications companies Verizon T-Mobile, Sprint, ATT and was one of the early advertisers on what were at the time up and coming Mobile Ad platforms like Admob, Millennial ​Media, Yahoo Mobile, and Google Mobile.
She came full circle working once more with Microsoft at a start-up within the technology giant in the very challenging healthcare space. She and her team braved uncharted territory marketing one of the early electronic medical record platforms along with a robust ecosystem of connected health apps and medical devices to consumers. In addition to driving the online marketing efforts Yoli wore the Product Management hat driving the teams that built the applications Healthvault Mobile and MSN's My Health Info.
Yoli then went to work in Microsoft's US Central Marketing Organization where she currently steers US senior marketers to innovate in their digital marketing efforts across key business units Windows Azure, Office 365, Dynamics CRM, Windows 8 and more.
In 2014 Yoli founded WELL where she is leading a team of 24 entrepreneurs as they develop 3 new businesses over the next 12 months (2015) in the Tech, Fashion and CPG space.

Linkedin Profile:

How I like to work with people As a Cofounder

I am looking for a CTO / Technical co-founder who is looking for a stake in new businesses and has the ability to program across mobile and desktop applications in relevant languages and eventually build a team to deliver delightful, monetizable user experiences.

Vouches Received

Vouches Given

Think Yoli is awesome?
Vouch for them.

Vaibhav Bhandari
We worked together  •  Director of Product Management, Optum and Author, O'Reilly. University of Washington grad.
Yoli is a great marketer. She has good consumer insights and tenacity to see ideas through.
Grad Conn
We worked together  •  CMO Lead, Microsoft US Central Marketing Organization, Microsoft. Queen's grad.
Yoli has a real passion to innovate in marketing, and with her background and today's Marketing Automation technologies she is at a fantasti ... c inflection point to leverage her experience and create new opportunities.
Matthew Carlson
We worked together  •  CEO, TouchMail. Previously Program Manager, Microsoft.
Yoli is a connector and brings people together to work well on projects, and is an expert networker and marketer. She's also super fun to wo ... rk with which really makes all her strengths gel even more.
Troy Ma
We worked together  •  Founder, CEO, Sparktrend. Previously Founder (2013 class), TechStars. University of Waterloo grad. University of Waterloo grad.
Speaking with Yoli is a breath of fresh air. I came to her for advice on our startup and she was open and inviting. We chatted for a full ho ... ur and she was very thorough in her responses. I learned so much for her feedback and it was awesome to have the opportunity to learn from her. Here's to hoping there's more people like her in the industry!