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John Watson

Advisor Calgary, Canada Area, CA

I am a Virtual Chief Marketing Officer. I help grow start-ups and growth oriented companies in Calgary, across Canada and the US.

I am a Virtual Chief Marketing Officer. I help grow start-ups and growth oriented companies in Calgary, across Canada and the US.

followers
following
3 vouches

Involved In

Advisor

Client Exhange
Psyko Audio Labs Inc.

Positions

Regional Marketing Director Fasken Martineau DuMoulin January 2015 - present
President Accrue Performance Marketing Inc. June 2006 - present
VP Strategy Rare Method November 2002 - June 2006
President Advanced Information Marketing November 1998 - November 2002
Geomatics Manager Komex International Ltd. March 1993 - November 1998

Education

Landmark Education Personal & Leadership Development 2003 - 2006
Nova Scotia Community College Remote Sensing / GIS 1991 - 1992
University of Windsor Geography 1987 - 1991
Walkerville 1983 - 1986

Interested In

Advisor With
  • • Small business
  • • Digital marketing
  • • Marketing Management
  • • Startup Operations
Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Consumer Electronics
  • • Data & Analytics
  • • Dating
  • • Education
  • • Events
  • • Financial Services
  • • Green
  • • Hardware
  • • Healthcare
  • • Local
  • • Mobile
  • • Photos
  • • Productivity Tools
  • • Real Estate
  • • Recruiting
  • • Small Businesses
  • • Smart Home
  • • Social Impact
  • • Sports
  • • Travel
  • • Video
  • • Wearable Tech
  • • Lifelong Learning (outside of school)
  • • Higher Education
  • • Fitness
  • • Nutrition
  • • Quantified-self
  • • Wellness
  • • Medical Devices

You Should Know About Me

Key Accomplishments

I often say that marketing, advertising in particular, is one of the fastest ways to waste money short of gambling. It is a high risk proposition that businesses need tight controls over and a solid plan of action to see results from.

My approach has always been to start by eliminating the barriers to sales. Once the sales process is sound and reliable and you can forecast and manage your promotional investments, we shift to growing the business. Normally this starts with sales lead generation via search marketing, online advertising and content marketing. We also consider traditional direct sales and marketing techniques where appropriate.

I measure my performance in part by eliminating wasteful spending on promotional activities, before companies have their sales, production and service foundations in place. Then once they do, I measure performance by virtue of how much we can drive down the average cost per sale, while increasing the rate of earnings growth and control over the sales funnel.

Helping companies setup and develop the capacity to operate a closed-loop sales and marketing program is how I ultimately measure my contribution to a firm. I am process driven in that regard, However, this is precisely where I've seen start-ups struggle out of the gate. Once the selling system is built the challenge transitions more towards scalability and operational controls.

How I like to work with people As a Cofounder

I'm a strong co-leader, facilitator and collaborator. Who I show up as is situational. I can take the lead and direct or collaborate as required.

As an Advisor

My style is a mix of collaborative and directive. I work well within a leadership team and I also step up and lead when appropriate.

3
Vouches Received

3
Vouches Given

Think John is awesome?
Vouch for them.

James Hildebrandt
We worked together  •  Founder, CEO, CTO and Head Psyko, Psyko Audio Labs Inc. and Owner, Hildebrandt Technologies Inc.. University of Alberta grad.
John has decades of experience in marketing - from brand development and big picture strategy down to the nuts and bolts of developing the d ... igital assets to the day-to-day of implementing the strategy.
John Kubik
We worked together  •  Founder, Client Exchange. Previously Associate, Mcpherson Financial Group.
"John and I have worked together for the past 2 1/2 years. I was looking for someone that could help me market and promote my website that w ... orks with advisors. From our first meeting John understood the concept and what I was trying to be achieve. Working with John is like adding another partner to your business. He wants to see your business succeed as if it was his own. John has the great ability to look at a project from its "Big Picture" view, understand it and begin to focus in on the fine detail to get your business working in a way that is not only beneficial to you but more importantly beneficial to your clients. John is a very intelligent well rounded individual who takes pride in his work and has the desire to help others achieve their goals. Because of that he has become a successful entrepreneur and would be a valuable member to your network."
Mark Laurie
Instructor/photographer, Revealing Venus and FSWPP Qualified Member, SWPP (Society of Wedding and Portrait Photographers).
John has a very methodical approach that starts with a process to to get clarity then reframe that clarity back to you, Less concerned with ... the flashing things than the foundation of any project.

James Hildebrandt
We worked together  •  Founder, CEO, CTO and Head Psyko, Psyko Audio Labs Inc. and Owner, Hildebrandt Technologies Inc.. University of Alberta grad.
James has more than a decade of experience as an entrepreneur with several of those in a high tech product based start-up. He have gone thr ... ough the entire start-up to sale process and can help others do so more efficiently as a result.

Laura Watson, ACC, MSW
They're my current cofounder  •  Owner, Venture Coaching. Previously Finalist, 2010 Canadian Coach of the Year. University of Calgary grad.
Laura's approach to coaching places equal importance on the business fundamentals and the success of the business owners and executives. She ... focuses on leadership development, communication effectiveness, self management, and effective delegation along with the more typical business fundamentals. She also has an extensive network of resource people she can bring to the table when necessary.

Mark Laurie
They're my advisor  •  Instructor/photographer, Revealing Venus and FSWPP Qualified Member, SWPP (Society of Wedding and Portrait Photographers).
Mark has been my advisor with respect to photography. He is extremely knowledgeable and experienced in all aspects of the practice and busin ... ess of photography as well as public speaking, training and publishing. I highly recommend him.