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Paul Genberg

Entrepreneur • Advisor Greater Minneapolis-St. Paul Area, US

Co-Founder, Senior Product Designer/Engineer, Target and Facilitator / Founding Member LEAP Network, Target.

Co-Founder, Senior Product Designer/Engineer, Target and Facilitator / Founding Member LEAP Network, Target.

10 vouches

Primary Skillsets

  • Product
  • UI/Design
  • Industrial Design
I have an idea, but I'm open to other ideas
Part-time now, full-time if it takes off

Primary Cofounder Skillsets

  • • Product
  • • UI/Design
  • • Industrial Design

Involved In



Side Projects

Babilawn Kickstarter Project


Senior Product Designer / Engineer Target December 2012 - present
Innovation Lead / Founding Member Target 2012 - present
Freelance Web Developer & Designer Self Employed 2000 - present
Co-founder coalexis January 2014 - May 2015
Designer Target December 2010 - December 2012
Technical Designer Target June 2009 - December 2010
Footwear Designer ES Originals March 2007 - June 2009
Junior Product Designer Lifetime Brands July 2006 - March 2007


University of Minnesota - Carlson School of Management Emphasis: Marketing & Brand Management 2011 - 2013
Fundação Getulio Vargas / FGV Doing Business in Brazil 2012 - 2012
Pratt Institute Industrial Design 2003 - 2006
University of Vermont Computer Science, Studio Art 2000 - 2003
Välkommaskolan 1996 - 2001

Interested In

Cofounder With
  • • Business Development
  • • Engineering
  • • Growth
  • • Product
  • • UI/Design
Advisor With
  • • Fullstack Developer
Markets of Interest
  • • Commerce
  • • Enterprise Software
  • • Productivity Tools

You Should Know About Me

Key Strengths

Product Design • Creative Direction • Design Strategy • Design Thinking • Human-Centered Design

Key Accomplishments

I have a broad skill set from design, be industrial, graphic or UX to experience in web development. Along the way I\'ve also gained a lot of experience in (mass) retail and how to bring ideas and product to life while being hyper conscious of user needs.

Vouches Received

Vouches Given

Think Paul is awesome?
Vouch for them.

Mike Varpness
They're my current cofounder
Paul is a driven creative thought leader. He is exceptional at listening, understanding, and building solutions that exceed customer desire ... s. Additionally, Paul is a collaborative team player that believes in sharing to grow together.
Maya Bibi
They're my friends
Paul is extremely resourceful, innovative and driven. He is passionate about every task he takes on. I consider Paul not only a friend but a ... mentor.
Namue Kata
We worked together at Target
Paul has a unique ability to identify problems and come up with effective new solutions that are both creative and have strong business viab ... ility. His strong design background combined with an MBA gives Paul the tools and perspective to channel his creativity and innovativeness into real business strategies. I have worked with Paul to create new product solutions and the business implementation strategies for 2 years. In this time, I have always been impressed by Paul's ability to challenge the team that he works with and consistently integrate new perspectives into ongoing conversations. Paul's drive and vision will certainly aid his success in any entrepreneurial pursuits.
Josh Israels
They're my friends
Paul is extremely creative and always looking for the next opportunity. He's got an outstanding background with both big and small business ... es that will bode well for him as an entrepreneur.
Daniel LiCalzi
We worked together  •  Lead Industrial Designer, Siemens Healthcare and Cofounder/Industrial Designer, design since, inc..
Smart, talented, design thinker.
Chris VonDohlen
We worked together  •  Group Manager Enterprise Strategy, Target and Design Manager, Target.
Paul has a very diverse background - perfect for providing advice across disciplines - helping others make interesting connections - knowing ... how to make ideas come to life.
Iyad Bibi
They're my friends  •  ICD-10 Project Manager, Scripps Health. Previously Project Manager, PETCO Animal Supplies, Inc..
Paul is extremely technical, well versed in design, and is armed with an MBA. Paul is able to think at both the 10k foot level and work in ... the trenches. He would be a great asset as an advisor!
Rachel Hangartner
They're my advisor  •  Sr. Manager, University & Military Recruiting, ServiceSource. Previously Sr. Manager, Recruiting, ServiceSource. Portland State grad.
Paul has a way of looking at the big picture and long term effects of what your goals are. He is thoughtful in his approach and a pleasure t ... o work with. He is full of knowledge and has a wide spectrum of experience making him an expert in his advisor role. I wouldn't go anywhere else to seek professional consulation!
Mike Deem
They're my mentor
Paul is an excellent sounding board. He always makes himself available and listens intently, learning as much from you as you can learn from ... him. He adapts quickly to experience--and has tons of it. He can navigate companies big and small, so he would be a valuable asset on any project or endeavor.
Bryan Jennings
We worked together  •  Manufacturers Sales Representative, TSSI. Previously Buyer - Frames, Target.
Paul looks for innovative ways of analyzing a problem and openly shares his opinions.

Michael Varpness
They're my current cofounder
I've known Mike since business school and from the first time we met, he struck me as someone with ambition and with a mind for big ideas. B ... ut what impressed me most was his ability to take those big ideas and break them down to manageable chunks.

Mike Deem
We worked together at Target  •  Assistant Product Engineer, Target. Previously Research Associate, Kellogg School of Management. Northwestern grad. Northwestern grad.
Mike is a great combination of a big-thinker and an analytical mind. He's able to see the big picture and understand the steps needed to get ... there.

Michael Varpness
They're my current cofounder  •  Cofounder and Consultant, Purposeful and Disruptive Innovation, LLC and Chair, Board of Directors, Market Development, Saint Therese.
Mike is both analytically minded and great at thinking outside the proverbial box. His ability to think through the details of a problem and ... plan the road accordingly is a huge asset to anyone from an idea stage startup to a big C.

Hugh Molotsi
Advisor, Limeade and Vice President, Intuit Labs Incubator, Intuit.
Hugh was very helpful and open to explain how Intuit encourages innovation at every level of the organization. We were able to shorten our p ... rogram development significantly because of the advice he gave.