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B.J. Wiley

Entrepreneur • Advisor Washington D.C. Metro Area, US

CEO, Co-founder, SweatCred. Previously Manager, lululemon athletica. Harvard Business School grad. University of Virginia grad.

CEO, Co-founder, SweatCred. Previously Manager, lululemon athletica. Harvard Business School grad. University of Virginia grad.

7 vouches

Primary Skillsets

  • Business Development
  • Marketing
I have an idea I'm commited to

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing

Involved In


The Little Lifesavor
The Little Lifesavor



CEO, Co-founder SweatCred June 2014 - present
Manager lululemon athletica November 2012 - April 2014
Director, Marketing Strategist & Management Consultant TWG Partners January 2009 - November 2012
Founder, CEO The Little Lifesavor February 2010 - September 2010
Director of Strategy HEI Hotels & Resorts August 2006 - January 2009
CEO Harvard Business School Student Ventures April 2005 - April 2006
Manager of Operations, North America Division Starwood Hotels & Resorts Worldwide, Inc. June 2005 - August 2005
Investment & Sales Analyst Citi August 2000 - May 2004


Harvard Business School 2004 - 2006
University of Virginia History 1996 - 2000

Interested In

Cofounder With
  • • Engineering
  • • UI/Design
Advisor With
  • • Fundraising
  • • Entrepreneur
  • • Fitness
  • • Entrepreneurial company alumni
  • • Agile development
  • • Corporate wellness
  • • Technology entrepreneurs
Markets of Interest
  • • Healthcare
  • • Travel
  • • Fitness
  • • Wellness

You Should Know About Me

Key Strengths

Sales • Management • Competition • Due Diligence • Entrepreneurship

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

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Victoria Gomez
We worked together  •  Assistant Store Manager, lululemon athletica. Previously Marketing Coordinator - Team Activate Coordinator, Lorna Jane.
B.J. is a great entrepreneur. Her drive to excel and change the world with her passion for health, travel and fitness is contagious. She is ... intelligent and makes thoughtful calculated decisions that continue to expand her knowledge and network. I am excited to see what she accomplishes next.
Les Williams
They're my school  •  Director of University Partnerships, LiveSafe. Harvard Business School grad. University of Virginia grad.
B.J. , like many entrepreneurs, left comfortable jobs with 2 degrees from great schools to pursue her vision; SweatCred. Living on a shoest ... ring budget, she has done an amazing job utilizing her business school and undergrad connections to continue to marshall the resources needed to help her vision become a reality,
Mandisa Turner Watkins
They're my friends  •  Board Member, George Washington University, Athletic Department Board of Directors and Founder & CEO, BOWNCE. NYU grad.
BJ is thoughtfully approaching the wellness space with the goal of helping employers to incentivize their teams to lead a healthier life sty ... le. She is very resourceful and is taking all of the right steps to make her venture successful. She has been a great person to brainstorm with and motivate me as we are both on a similar journey as entrepreneurs.
Theoren Smith
They're my current cofounder  •  Co-Founder, Head of Performance, SweatCred and Senior Associate, Management Consulting, PwC.
B.J. is great at creating a vision and making it a reality. She is constantly learning, testing, and refining her company's go to market str ... ategy. She rallies people around her and is able to leverage their talents to overcome obstacles.
Nicolette Pizzitola
They're my advisor  •  Founder & Chief Career Strategist, Compass Point Associates.
B.J. is driven, insightful, and a calculated risk taker. She is trustworthy, and seeks counsel. She has good personal instincts and business ... acumen. She is aware of her strengths and blind spots. She is tenacious even in the face of setbacks. B.J. has a strategic vision, collaborates effectively in service of the long game.
Liveda Clements
They're my friends  •  Director, Supplier Diversity and Strategic Sourcing, Blue Cross Blue Shield of Massachusetts. Boston grad.
B.J. is fully committed to Sweat Cred and has all that it takes to start and grow a business. Importantly, she is passionate about health a ... nd wellness and
Errin Green
They're my school  •  Member of the Board of Directors, Mary's Center and Chairman & CEO, RER Solutions, Inc.. Harvard Business School grad. Harvard grad.
I've known B.J. for about 10 years now, and based on what I've witnessed, I know that she has all of the qualities to make a great entrepren ... eur. B.J. is a very passionate and committed person who follows her vision and is not afraid to take the unconventional path. She's articulate, resourceful and has demonstrated strong leadership capabilities.

Mandisa Turner Watkins
Board Member, George Washington University, Athletic Department Board of Directors and Founder & CEO, BOWNCE. NYU grad.
Mandisa is a very savvy entrepreneur. I meet with her regularly to gain her insight and advice as I pursue my entrepreneurial journey.. Ma ... ndisa is able to quickly hone in on the problem and help you identify potential tangible solutions.