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Lance Bustrum

Advisor Greater Los Angeles Area, US

Partner, CEO, Alternate Routes, Inc.. Previously Director, Consumer Marketing & Product Development, BizRate.com.

Partner, CEO, Alternate Routes, Inc.. Previously Director, Consumer Marketing & Product Development, BizRate.com.

followers
following
2 vouches

Involved In

Positions

Partner, CEO Alternate Routes, Inc. December 2000 - present
Director, Consumer Marketing & Product Development BizRate.com May 1999 - December 2000
Associate Director, Account Planning RPA January 1996 - May 1999
Account Planner Grey Advertising July 1992 - December 1996
Conference Counselor / Administration CASC 1987 - 1988

Education

University of Pennsylvania (Wharton) Marketing (Emphasis: Psychology) 1988 - 1992

Interested In

Markets of Interest
  • • Small Businesses
  • • Games
  • • Advertising
  • • Music

You Should Know About Me

Key Accomplishments

Not completed yet

2
Vouches Received

2
Vouches Given

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Shawn Parr
We worked together  •  Shawn Parr is the Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego.
Lance is without a doubt one of the most analytically brilliant professionals I've had the pleasure of partnering with. He's insightful, int ... uitive, strategic, passionate, creative and highly collaborative. He's candid, direct and a great communicator. Lance translates insights into opportunities in a way that enables and informs value creation. He talks and people listen because he's smart, engaging and real.
Gabrielle Tenaglia
Director of Brand Strategy & New Business, twofifteenmccann. Previously Group Director of Brand Strategy, Venables Bell & Partners.
Lance is one of the best business/marketing strategists I've ever worked with. We have worked together for years and I have partnered with ... him and introduced him to many of my own clients. He is particularly talented at using research to create actionable business plans. Unlike many "research" people, he doesn't hand over decks full of useless information--he uses insights to help his clients create real plans to move their business forward.

Gabrielle Tenaglia
We worked together  •  Director of Brand Strategy & New Business, twofifteenmccann. Previously Group Director of Brand Strategy, Venables Bell & Partners.
Gabrielle sees opportunity with a unique clarity. And, she has a great ability to rally people behind her way of thinking.

Seth Geiger
Principal, SmithGeiger LLC. Previously VP, Shopzilla. Stanford grad. Cornell grad.
Seth has a clear strategic mind and a patient, thoughtful demeanor - perfect for an advisor.