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Rich LeFurgy

Advisor San Francisco Bay Area, US

General Partner, Archer Advisors and Director, Placecast

General Partner, Archer Advisors and Director, Placecast

2 vouches

Involved In


Delivery Agent
Fuisz Media
Freestyle Capital
America Online / Netscape


Director 1020 Placecast May 2008 - present
General Partner Archer Advisors 2004 - present
Founding Chairman Interactive Advertising Bureau March 1996 - present
Director x+1 July 2005 - December 2011
Director Associated Content May 2005 - July 2010
Director Blue Lithium March 2005 - October 2007
Venture Partner WaldenVC July 2003 - December 2005
General Partner WaldenVC March 1998 - July 2003
SVP Sales Walt Disney Internet Group 1998 - 1999
Director Advertising Research Foundation January 1998 - December 1998
Senior VIce President Walt Disney Internet Group/Starwave July 1995 - March 1998
Senior Partner; Board of Directors NW Ayer July 1978 - July 1995
Partner, Senior Vice President N. W. Ayer 1978 - 1995


Syracuse University Advertising 1974 - 1978
Edgemont HS

Interested In

Markets of Interest
  • • Advertising
  • • Data & Analytics
  • • Media
  • • Mobile
  • • Social Impact
  • • Video
  • • Content

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Rich is awesome?
Vouch for them.

John Durham
We worked together  •  CEO/Managing General Partner, Catalyst SF and Co-Founder, Republic Project.
He knows ;people, process and products, a true industry leader, you want him on your team, you need him on your team
David Smith
They're my friends  •  CEO, Mediasmith, Inc. and Founder, Mediasmith. University of Washington grad.
Rich has the perspective of both working and investing/advising in the digital space for 20 years. There are few who have his breadth of un ... derstanding and contacts. And, he's great to deal with.

Chris Brownridge
We worked together  •  Fellow, Sandbox Network and Board Of Governors, SF Bay Area Innovation Group.
Chris is a great asset for any entrepreneur - he's extremely knowledgeable and resourceful, driving in business especially in new markets. I ... would work with him in a second.

Brian Duggan
Sponsorship Development, American Association of Advertising Agencies and Sponsorship Strategies, Eventbase.
Brian is always adding to his wealth of knowledge about startups and digital media companies

David Smith
We worked together  •  CEO, Mediasmith, Inc. and Founder, Mediasmith. University of Washington grad.
Dave has a wealth of real-world digital media knowledge and expertise