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Lawrence I Lerner

Entrepreneur • Advisor Greater Seattle Area, US

Lawrence is a corporate entrepreneur with a keen eye for market relevance who envisions and builds digital products and services

Lawrence is a corporate entrepreneur with a keen eye for market relevance who envisions and builds digital products and services

3 vouches

Primary Skillsets

  • Enterprise Sales
  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Enterprise Sales
  • • Product

Involved In


EA Capital
International Association of Internet Professionals
Zakta, LLC
PNI Digital Media Ltd
EA Capital
International Association of Internet Professionals


Board Advisor FrontFundr October 2015 - present
Strategy and Techology LEVL May 2015 - present
Strategic Advisor Zakta, LLC April 2015 - present
Volunteer Ladybug House - Seattle November 2014 - present
Advisor CoinBeyond October 2014 - present
Venture Partner Denny Hill Capital October 2013 - present
President LERNER Consulting July 2001 - present
Vice President Consulting Services Ameritas Technologies March 2013 - March 2014
Vice President and Global Head of Quality and Testing GENPACT November 2011 - April 2013
Board Member PNI Digital Media Ltd March 2010 - March 2012
Global Head - Consulting, BI/DW, Quality and Testing, Interactive Media UST Global October 2007 - March 2011
Vertical Services Lead Entertainment and Media Cognizant December 2002 - August 2007
Chief Consultant Cognizant December 2002 - August 2007
Special Technical Advisor EA Capital January 2000 - December 2002
President (Chicago) and Board Member International Association of Internet Professionals September 1998 - September 2002
Director eBusiness, Practice Leader Media and Entertainment PwC April 1997 - July 2001
Senior Consultant Metamor Technologies 1995 - 1997


The University of Chicago Math 1982 - 1986
Benjamin Cardozo HS 1979 - 1982

Interested In

Cofounder With
  • • Enterprise Sales
  • • Growth
  • • Marketing
Advisor With
  • • B2B sales
Markets of Interest
  • • 3D Printing
  • • Cloud Services
  • • Commerce
  • • Consumer Electronics
  • • Data & Analytics
  • • Enterprise Software
  • • Healthcare
  • • Media
  • • Mobile
  • • Music
  • • Payments
  • • Small Businesses
  • • Smart Home
  • • Wearable Tech
  • • Fitness
  • • Records
  • • Wellness
  • • Content
  • • Movies/Film
  • • News
  • • TV
  • • Retail
  • • loyalty programs

You Should Know About Me

Key Strengths

Enterprise Architecture • Management consulting • Strategy • IT Outsourcing • Software Design

Key Accomplishments

Lawrence is a corporate entrepreneur with a keen eye for market relevance who envisions and builds digital products and services across the globe. An early interest in taking apart complex problems honed his multi-disciplined solution approach. He’s launched more than a dozen $10MM+ corporate products across industries (Retail, High-tech, Media and Entertainment) and IT services. With a passion for growth and transformation his expertise is in Process Engineering, Strategy, Enterprise Architecture, Big Data, Mobile/Social Media, IT Security and Product Marketing.

While successfully creating businesses on three continents, Lawrence served as an executive at PricewaterhouseCoopers, Cognizant and other companies. Over the years his teams have received industry recognition seven times for excellence. He has created business lines ($100MM+) and launched new product/services for some of the worlds’ top brands (Motorola, Catalina Marketing, Macrovision, DHL, Debenhams). While at PwC he managed a $60MM venture fund for early stage technology companies. Over the past 20 years, he’s helped launch eight early stage companies.

In 2005 his work was recognized in Dun & Bradstreet’s Annual Report for transforming their core business platform DnBi, resulting in 35% growth. In 2009 the industry analyst Gartner recognized his solution for Business Process Management as “best in class.” As a Board Member for PNI Digital Media (now Staples), the premier online digital solutions provider for Retailers, he directed new business initiatives. He chaired the company’s Governance committee.

Examples of digital products he’s defined, designed and delivered:
• Loyalty programs for Discover Card, The New York Times and Safeway from the ground up. This resulted in $10MM+ streams
• Point-of-Sale Credit and Debit cards platforms for Follett (installed across a base of 1,800 college campuses)
• Wireless ecommerce strategy for Motorola
• Social media platforms for social listening and storytelling
Lawrence is a thought leader in Change Management, Payments, Social Media/Mobility, and Retail. He is a contributing writer for Wired, The Christian Science Monitor and PSFK. In 2012 his book ‘Facebook for Your Business’ was published. He is a frequent speaker and media guest on the New Normal of business and IT.

Beyond his work for global corporations Lawrence chaired the Small Business Council for the Chicagoland Chamber of Commerce. During that time he helped establish Chicago’s High-Tech community as President (Chicago) and Board Member for the Association of Internet Professionals (AIP).

How I like to work with people
As an Advisor

I'm best utilized when we take a problem (strategic or tactical) that we all agree upon. From there I will partner with the team to drive it through solution/advice/recommendation/introductions.

I prefer to have regular touchpoints with the team. If there's nothing to discuss we can end early.

My network is broad as is my experience across industries and cultures, please take advantage of it :)

Vouches Received

Vouches Given

Think Lawrence is awesome?
Vouch for them.

Jeremy McClellan
We worked together
Lawrence has an amazing capability of taking the most complex challenges and providing simple to understand solutions. He not only looks at ... individual issues, but ensures that he understands things in their entirety. Lawrence is also able to effectively convey his thoughts in a manner that clear and concise. His patience is incredible as he works with his clients to implement industry best practices as well as innovative ways of attacking issues.
Eric Sexton
Game Designer, Gearbox Software and Owner of Kingmaker Games LLC.
Lawrence is knowledgeable and experienced. I feel fortunate to have the opportunity to know him.
Rhys Faler
We worked together  •  Co-Founder and VP of Strategic Partnerships, CoinBeyond and Owner, Datasphere Systems.
Lawrence has decades of world-class technical and business experience in the payments industry along with many other related fields

Amy Kadomatsu
Co-Founder, President & COO, ROKO Labs. Previously Chief Operating Officer, Snaps! (formerly GoldRun). Harvard Business School grad.
Amy has always to partner with in new endeavors. She knows her product space and has a clear vision for what makes products a success. She ... listens and I look forward to working with her in the future.

Rhys Faler
They're my advisor  •  Co-Founder and VP of Strategic Partnerships, CoinBeyond and Owner, Datasphere Systems.
Over the last six months Rhys has demonstrated a strong entrepreneurial spirit. On the road, networking and meeting other leaders in the Bit ... Coin community.