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Martina Abrahams

Advisor San Francisco Bay Area, US

Product Marketer @ AdRoll | Growth Strategist advisor | Formerly @ Google | Georgetown Hoya

Product Marketer @ AdRoll | Growth Strategist advisor | Formerly @ Google | Georgetown Hoya

6 vouches

Primary Skillsets

  • Growth
  • Marketing

Primary Cofounder Skillsets

  • • Growth
  • • Marketing

Involved In


Plum Perfect
See Say Do


Product Marketing Manager AdRoll January 2015 - present
Solutions Specialist AdRoll March 2014 - December 2014
Upgrade Specialist- DoubleClick Campaign Manager; Co-Lead, Black Googler Network (NYC) Google August 2013 - March 2014
Technical Account Manager, DoubleClick for Advertisers Google August 2011 - August 2013
Online Sales Organization Intern Google June 2010 - August 2010
Marketing Communications Intern Verizon June 2009 - August 2009
Human Resources Intern Verizon June 2008 - January 2009


Georgetown University Marketing, Entrepreneurial Management 2007 - 2011

Interested In

Joining an Early Team
Markets of Interest
  • • Consumer Electronics
  • • Dating
  • • Education
  • • Fashion
  • • Financial Services
  • • Local
  • • Media
  • • Mobile
  • • Music
  • • Photos
  • • Small Businesses
  • • Social Impact
  • • Transportation
  • • Travel
  • • Wearable Tech

You Should Know About Me

Key Strengths

Growth • Pricing strategy • Product Marketing

Key Accomplishments

At AdRoll, I led the company’s first and largest product launch (AdRoll Prospecting, a customer acquisition display advertising product), including developing the product positioning, messaging, promotion strategy (mainly email & content), and sales enablement. Today, I continue to incubate new products within the company.

In the past, I spent time at Google as a project manager In the past I worked at Google as a project manager for the DFA migration to DoubleClick Campaign Manager (ad techies stand up!). I’ve also worked with startups Gloria the Cake Lady, See Say Do & Plum Perfect to define brand messaging and create and implement growth strategies through social, influencer marketing and ambassadorships.

How I like to work with people
As an Advisor

As an advisor, my goal is to empower team members to lead. I like to be hands on in the brainstorming, strategizing and planning phases, but hands off in execution (the fewer cooks the better!). I typically connect with the teams I work with once a week, but make myself available over email/text in between. Before getting started, I’d meet with the team to understand the business, your products, and the market, and do some research on my own.

Vouches Received

Vouches Given

Think Martina is awesome?
Vouch for them.

Garnette Wood
They're my school
Martina would be a great entrepreneur because she has great ideas. She's passionate about everything she's involved in and is committed to s ... eeing things through. I am confident that she will be successful in the world of entrepreneur.
Brandon Parrott
We worked together
I've had the pleasure of working with Martina for the past year as my co-lead for the Black Googlers Network of NY. Martina always brings gr ... eat passion to the projects we work on and has been a great project manager. Her creative approach to problem solving always yields great ideas, and has allowed us to host events at our office ranging from showcasing entrepreneurial Rwandan artisans to hosting an exhibit from the Schomburg Center. Combine this with her years of experience in the tech industry and I have no doubt she'll be a great entrepreneur,
Hewan Bogale
They're my school
Martina and I attended undergrad together. We worked closely in group projects for class and served together on the boards of a few student ... organizations. I've seen her work firsthand, and believe she'd make a great entrepreneur for 3 reasons. First, she's a leader. She's able to set a vision for a team and motivate them towards a common goal. Second, she is a self-starter. She's not easily intimidated by a lack of direction, and can keep momentum after encountering obstacles. Finally, she can execute. She manages projects well, and delivers results.
Jakiya Brown
We worked together
Martina would be a great entrepreneur because she has immense drive and hunger for creating opportunities that she's sees fit business, soci ... al and community wise. She has an incredible sense of creativity that contributes to her game changing ideas. Her wide range of knowledge and passion for technology along with her will to create new better and different solutions to problems in the consumer market makes her a great entrepreneur. I am so extremely lucky to have worked with Martina in a mentoring environment where I learned from her poise in communicating and her patience for seeing a vision come to fruition. I strongly believe in Martina and am convinced that she has the ability to add value to this organization as an entrepreneur.
Kali Ilunga
We worked together  •  Professional Speaker, Spoken Ink Speaking and Founder and CEO, SeeSayDo.
Martina is and has been at the front lines of digital marketing in her day-to-day jobs at reputable companies She is able to translate that ... hands on experience into tangible strategy and tactics that help start ups get to market.
Asmau Ahmed
They're my advisor  •  CEO, Engineer and Founder, Plum Perfect. Previously Management Consultant, Deloitte. University of Virginia grad.
She digs in to fully understand goals and constraints. She's an exceptional marketer and had the experience and tools to drive results. She ... doesn't hold back from trying something new. She understands that time is a very valuable resource to entrepreneurs. She won't waste yours or hers. She's a team player with an easy going personality, well liked also because she delivers results.