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Anat Amir

Entrepreneur • Advisor Israel, IL

Founder, Mango Tree Ltd.. Previously Chief Marketing Officer, Google Africa, Google.

Founder, Mango Tree Ltd.. Previously Chief Marketing Officer, Google Africa, Google.

9 vouches

Primary Skillsets

  • Marketing
  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Marketing
  • • Product

Involved In


Mango Tree Ltd.


Mango Tree Ltd.


Founder and Executive Product Marketing Advisor Mango Tree Ltd. September 2013 - present
GM IoT Creative Lab & CMO, AGT Group imagine, The IoT Creative Lab by AGT June 2014 - January 2016
CMO/Head of Marketing, Google Africa Google September 2009 - August 2013
Head of Marketing, Android and Google Mobile, Europe, Middle East and Africa Google March 2007 - September 2009
Head of Product Experience and Research Telefónica March 2003 - March 2007
Head of User Interface Engineering Ness SES 1997 - 2003


Ben Gurion University HCI (MMI/Human Factors) September 1995 - January 1998
The Hebrew University Business Management and Economics 1992 - 1995

Interested In

Cofounder With
  • • Engineering
Markets of Interest
  • • Advertising
  • • Commerce
  • • Education
  • • Media
  • • Mobile
  • • Payments
  • • Photos
  • • Small Businesses
  • • Travel

You Should Know About Me

Key Strengths

E-Commerce • Product management • Online advertising • Product Marketing • mobile devices

Key Accomplishments

Accomplished Product Marketing executive with a strong track record. Proven experience in Marketing Strategy, Brand Management, above/ below the line marketing, and Digital Advertising with a special emphasis on Mobile and Social and a passion for B2C initiatives. Solid track record, driving Product Marketing and Regional Marketing, in particular in Emerging Markets and Mobile. Ability to impact by delivering innovative solutions with measurable results across industries. Superior capabilities building and directing top performing cross-functional teams. After working on game changing initiatives at Google, ready and set to move forward now for my next challenge as an entrepreneur.

Vouches Received

Vouches Given

Think Anat is awesome?
Vouch for them.

Yariv Adan
We worked together at Google
Anat is a highly capable individual, who is innovative, self driven, who is capable and trained to think BIG and creatively, well outside th ... e normal scale. She also has proven outstanding leadership and execution ability, and knows how to turn challenges, to ideas, to actual deliverables. Moreover, she has extensive experience in applying all of these - bringing the audacious Google thinking to the most challenging markets in Africa.
Udy Ravid
We worked together
Anat is a bright executive, immensely experienced with Product, Business and Marketing, and super-driven towards success. She'll be awesome ... !
Yonat Harel-Preiss
They're my school
Anat has gained wealth of knowledge over the years in her career as well as personal life. She is a great team player, reliable and pleasant ... person and knows how to make ideas come to life simply and gracefully.
Henry Eccles
We worked together at Google
Brilliant brain, audacious and ambitious. She is brilliantly creative and determined to do the right thing the right way. She always sees op ... portunity and critically can turn seeing to doing.
Inbal Rief
We worked together
Anat is simply designed for success! She has the skills to start, operate and grow an idea into a product.
Dov Yarkoni
We worked together
Anat has been at the forefront of mobile and web from from the start. She has gained tremendous experience from here work at Vodafone and Go ... ogle where she had key rolls at developing and growing new producst and markets. Anat has all the necessary tools and drive to be a great entrepreneur.
We worked together at Google
Anat has the unique combination of being creative/ an thinking out of the box AND being very down to earth/ practicle. This means she can t ... hink in new, innovative directions and realistically understand thier value proposition for the everyday user
Jeffrey Roth
We worked together at Google
Great ideas and ability to transfer ideas to action
We worked together at Google
Anat helped to build the Google Africa marketing team from scratch. Although this was while she was at Google this was very much a start up ... environment. She built a successful team that was able to achieve the fastest growth rates globally across a number of products in a 2 year time frame. She is passionate, analytical, intelligent and tenacious and she is great with building strong relationships.