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Lee Senderov

Advisor San Francisco Bay Area, US

VP Marketing, Linden Lab and Advisory Board Member, MyoSyntax. Harvard Business School grad.

VP Marketing, Linden Lab and Advisory Board Member, MyoSyntax. Harvard Business School grad.

13 vouches

Involved In




Vice President and GM, North America YourMechanic April 2016 - present
Advisor ShopInbox April 2016 - present
Advisory Board Member MyoSyntax May 2013 - present
Head of Marketing and Business Development Shopular (sold to ebates) April 2014 - March 2016
VP Marketing Linden Lab 2012 - 2014
VP US Comparison Shopping and Online Marketing 2011 - August 2012
Senior Director Business Development & Sales 2010 - 2011
Director, Business Development & Sales 2008 - 2010
CEO Broadspan Commerce 2007 - 2008
CEO Finally Content 2006 - 2007
Equity Research Intern UBS Investment Bank June 2005 - August 2005
East Coast Marketing Manager Naked Juice 2001 - 2004


Harvard Business School Business Administration and Management, General 2004 - 2006
Brandeis University History, French, Spanish, Italian 1997 - 2001
School for International Training Semester Abroad 1999 - 1999

Interested In

Markets of Interest
  • • Commerce
  • • Fashion
  • • Ecommerce

You Should Know About Me

Key Strengths

E-Commerce • Digital marketing • Sem • Product Development • Search

Key Accomplishments

I am General Manager with extensive experience helping companies sell products online and expand their digital presence. During my career, she has built and managed multiple teams of various sizes, developed and launched many products both B2B and B2C, and has been successful at accelerating revenue and more importantly, margin results through focused work and metrics driven decisions and I\'ve had a blast doing it.

Currently, I oversee marketing for Linden Lab, a digital entertainment company best known for its virtual reality game, Second Life. At Linden Lab, I am responsible for all marketing functions as well as for facilitating licensing and distribution deals for the company’s seven products.

Prior to Linden Lab, I served as the VP of US Comparison Shopping and Online Marketing for, a leading comparison-shopping engine. In my role I managed a $20M US P&L, a $15M global marketing budget and a team of 40 FTEs across the US, Japan and Europe.

At the onset of my career, she was the East Coast Marketing Manager for Naked Juice (acquired by Pepsi in 2006) where I was part of the core team that grew the business from $0-$34 million in three and a half years.
During my free time, I advise entrepreneurs. Currently I am working with two companies, one called SafePact and the other Myosyntax. SafePact helps prevent homeowner and contract fraud while Myosyntax is a life sciences company committed to extending muscle health.

How I like to work with people As a Cofounder

Enthusiasm, energy, go-getter attitude, ability to get a lot of stuff done, great connections/rolodex, my sense of humor ;)

Vouches Received

Vouches Given

Think Lee is awesome?
Vouch for them.

Michael Dalke
We worked together at Naked Juice Company
Lee is a very passionate person; excited over the limitless possibilities, yet laser focused on achieving success. Knowing Lee for many year ... s, I am impressed by her ability to aim high and ask, "why not?", all the while taking the initiative and acting with a sense of urgency. Lee possesses all the characteristics of a successful entrepreneur; however, her ability to adapt to a quickly changing environment and flexible enough to change course, as necessary, is what makes Lee the "real deal".
Soumendra Barman
They're my friends
Lee is smart, personable and always looking for opportunities. She'd be great to work with.
Jennifer Kirkland
We worked together at
Lee is an extremely innovative problem solver who can quickly identify opportunities amongst what others call challenges. I've witnessed her ... give insight that has changed long-term strategies to a founder within just 5 minutes of meeting them and hearing their business model... and this has happened on more than a couple of occasions. The icing on the cake is that she is also able to execute on her solutions as proven in her past roles.
Christina Bou-Saba
They're my school
Lee is an extraordinary person. She is a true connector, highly intelligent, creative, and gets things done. She is not afraid to take risks ... which I truly admire. Her work experience is fantastic. She had great vision!
Lucy Werner
They're my school
Lee is a brilliant executive as she is super smart, learns new spaces at the speed of light and has an ability to execute and get things don ... e like no-one I have ever known. She is always positive and cheerful and has a can do attitude and ability to win despite a multitude of challenges, I would work with Lee in a heart beat
Ted Monohon
We worked together
She is a determined, thoughtful, big picture and detailed oriented person. She has some great ideas and is very passionate about them.
Christine Ellis Purcell
They're my school
Lee has a unique combination of creativity and business intelligence She is quick to envision new ideas and new approaches, then turns them ... into practical business models and solutions. Lee creatively overcomes challenges, rarely accepting hurdles that get in the way. She is very personable and has naturally created a network that can act as sounding boards and advisors. She gets a thrill from building things from scratch. She moves quickly, and takes calculated risks.
We worked together at
Has the ability to build something from scratch. Tenacious, Resourceful and Driven
We worked together at
Lee is constantly thinking of new business ideas and constantly tackling the hard problems which needs to be solved. She is very smart, driv ... en and most of all thoughtful personally as well as professionally. I would not hesitate at all if I was given a chance to start a company with Lee.
They're my mentor
Lee is a brilliant strategist and a great marketing leader. As an entrepreneur she can hold the big vision and create the daily opportuniti ... es that make things happen.
Raul Pellerano
They're my friends
Lee is great at anything she sets her mind to because she is a natural entrepreneur & leader. Regardless of the situation, she always manage ... s to turn challenges into entrepreneurial opportunities and takes them head on. I personally look to her for advice and already see her as a "great entrepreneur".
Andy Bosselman
Looking for next project. Founder of Arithmetic, a skincare co. that earned a cult following by fixing acne. Previously Marketing, Sephora.
Lee's insight and support has been awesome as we've grown Arithmetic.
Trista Bleers McCarthy
Board of Advisors, Candidate.Guru and Founder & President, MarketMind, LLC.
Lee is smart, focused and driven! Any organization would be lucky to have her as a part of their leadership team.

Mikaela Gillette
We worked together
Mikaela is awesome! She understands what its like to start something from nothing, she works hard and networks well. She is really good at w ... hat she does and always continues to learn. I would be lucky to work with her again!

Trish Costello
They're my friends
Trish is an awesome entrepreneur, mentor and business woman. I highly recommend her!

Charlie Graham
Founder & CEO, Shop It To Me, Inc.. Previously CTO &Co-founder, Hipbone, Inc.. Harvard Business School grad. Harvard grad.
He's very knowledgable and a true entrepreneur! He would be extremely helpful to others and he's well connected in the valley!

William Merchan
SVP Strategic Alliances & GM Dynamic Pricing, MarketShare. Previously VP Business Development & GM Dynamic Pricing, MarketShare.

Gideon Senderov
They're my friends  •  Director, Product Management and Technical Marketing, NEC. University of Southern California grad. University of Florida grad.
Gideon is an incredible product leader. He is strategic and analytical as well as detail oriented and a solid leader.