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Susan McPherson

Advisor Greater New York City Area, US

Founder and CEO, McPherson Strategies. Previously Senior Vice President, Director of Global Marketing, Fenton Communications. B.U. grad.

Founder and CEO, McPherson Strategies. Previously Senior Vice President, Director of Global Marketing, Fenton Communications. B.U. grad.

followers
following
3 vouches

Involved In

Founder

McPherson Strategies

Advisor

Apolitical
Zady
GoldBean
Positive Luxury
The Muse

Positions

Founder and CEO McPherson Strategies December 2013 - present
Senior Vice President, Director of Global Marketing Fenton Communications July 2010 - December 2013
Vice President, CSR Services PR Newswire January 2010 - July 2010
Vice President, Global Events PR Newswire, a United Business Media Company January 2006 - March 2010
Vice President, Strategic Accounts PR Newswire January 2005 - December 2005
Director of Business Development Concur Technologies 1998 - 2000
Director of Sales and Marketing SRA International 1997 - 1999
Researcher USA Today 1985 - 1989

Education

Boston University Broadcast Journalism 1986 - 1987
University at Albany, SUNY History/Political Science

Interested In

Advisor With
  • • Business Development
  • • Scaling a service business
  • • Strategic Partnerships
Markets of Interest
  • • Social Impact

You Should Know About Me

Key Accomplishments

Named one of 55 smartest women on Twitter by Fortune Magazine.
Global Ambassador for Vital Voices

3
Vouches Received

5
Vouches Given

Think Susan is awesome?
Vouch for them.

Joel Makower
We worked together  •  Chairman/Executive Editor, GreenBiz Group, media and events executive; bestselling author on sustainable business, innovation and cleantech.
Susan is one of the most passionate and effective communicators out there on aligning brands and social purpose. She is a consummate network ... er and leverages her considerable passion, persuasion and personal network to benefit companies and causes seeking to improve the environment, opportunities for women and girls, and philanthropy. She would be a world-class mentor or advisor for any entrepreneur or executive working in these areas.
Maxine B├ędat
We worked together  •  Summer Associate, Allen & Overy. Columbia University in the City of New York grad.
Susan is a singular woman. She is highly knowledgable, has infectious warmth and will put all of herself and her vast network behind the ide ... as and people she believes in. I'm lucky to know Susan.
Jane Barratt
They're my friends  •  CEO & Founder, GoldBean - investing for beginners. Previously c-suite madison avenue / global digital marketer.
Susan is a brilliant CSR strategist, PR professional and connector.

Joel Makower
They're my friends  •  Chairman/Executive Editor, GreenBiz Group, media and events executive; bestselling author on sustainable business, innovation and cleantech.
Joel is extremely knowledgeable on a range of subjects including cleantech, sustainability and renewable energy. He is tremendous network is ... invaluable to any start-up looking to up their business deals, partnerships and success.

Archana Shah
They're my friends  •  Associate Director, The Helene and Grant Wilson Center for Social Entrepreneurship. Previously Director, Development, Grameen America, Inc..
Archana is bright, creative and enthusiastic. She has the drive and business acumen to be a complete success with any endeavor she takes on.

Elena Silenok
They're my friends  •  Founder, Sputnik Mobile, Clothia. 10+ years in research and startups.
Elena is extremely bright, well-connected, passionate about start-ups and a powerhouse when it comes to building a business. Anyone would be ... fortunate to have her on board!

Lea Goldman
We worked together  •  Features and Special Projects Director, Hearst Magazines. Previously Senior Editor, Forbes.
Lea is literally one of the smartest and most articulate women I know. She's resourceful, passionate and filled with unique and credible ide ... as. I would vouch for her any and every day.

Jennifer Nedeau
They're my friends  •  Owner of Nedeau Strategies. Consultant for startups and executives on PR, communications, product launches and marketing.
Jennifer is one of the intelligent and well-rounded individuals I know. She would bring a wealth of knowledge, experience and business acume ... n to any enterprise she was advising. I would recommend her with 100 percent confidence.