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Ian Saunders

Entrepreneur • Advisor London, United Kingdom, GB

Co-founder & Director CryoAction, Director Ontolect, . Ex-SVP Xaxis, a WPP Group company. Co-founder/CEO, Crystal Semantics Limited.

Co-founder & Director CryoAction, Director Ontolect, . Ex-SVP Xaxis, a WPP Group company. Co-founder/CEO, Crystal Semantics Limited.

3 vouches
I have an idea I'm commited to
Not currently looking for a cofounder

Involved In


Crystal Semantics




Director & Investor CryoAction May 2015 - present
Managing Director Ontolect May 2015 - present
Senior Vice President Xaxis December 2013 - April 2015
Co-founder & CEO Crystal Semantics April 2001 - April 2015
Sales Director & Company Secretary AND Classification Data Limited June 2000 - March 2001
Managing Director SpeedWeb Limited July 1998 - March 2000
Managing Partner Intelligent Insights June 1998 - March 2000
International Business Development Manager Identex March 1996 - July 1998
Channel Manager Experian Data Quality UK 1992 - 1995
Sales Manager GBGplc August 1989 - March 1992


The Open University 2013 - 2016
Birmingham Management 1986 - 1990

Interested In

Cofounder With
  • • Product
  • • UI/Design
  • • Engineering
Advisor With
  • • Online marketplaces
  • • Online recruitment
Markets of Interest
  • • Advertising
  • • Data & Analytics
  • • Education
  • • Local
  • • Productivity Tools
  • • Recruiting
  • • Sports
  • • Digital media
  • • adtech

You Should Know About Me

Key Strengths

M&a • Business planning • Publishing • Startups • Creative Development

Key Accomplishments

Senior involvement in 6 venture backed startups, all of whom have enjoyed successful exits.
Lead in multi-million pound fundraising for my companies.
Created startup which I developed to become market leader in its field.
2 significant liquidity events with latter being sale of company to WPP, the world's largest marketing services company.
Solid all rounder with considerable experience in the following:-
- Significant experience in product management and development processes.
- Product marketing and evangelising to market.
- Multi channel product positioning.
- Strong proposition in business development.

How I like to work with people As a Cofounder

I have solid experience in developing good management teams, helping to build strong people and ideas driven culture. My role is to help the founding team to be the best that they can be and to look at the complete picture. I bring a high level of creativity to maximise the potential of the product. Having the experience in execution which drives my decision making process. Bringing the credibility to a new concept that helps to mitigate some risk in the eyes of investors.

As an Advisor

I operate as an extension to the management team and I am engaged on a retained basis, specific projects or on a daily rate.

My 4 areas of focus are:-

- Strategic advisory
- Data
- Product
- Research

Vouches Received

Vouches Given

Think Ian is awesome?
Vouch for them.

sacha carton
We worked together
Ian is a serial entrepreneur having built and exited multiple companies already. He has a very broad skill set combined with a high degree ... of drive, tenacity, creativity, salesmanship and team spirit and management skills to weather both good and bad times. He is hugely liked by his colleagues and highly respected by industry peers.
Ulrich Schmidt
We worked together
Ian has a great combination of entrepreneurial experience, skills and ideas. He is competent, sales and result driven and fun to work with. ... He is one of the rare persons that understand technology AND marketing. He has done it before, he will do it again.
Barry Green
Co-Founder , CSO, Stealth Start Up Mode. Previously Chief Revenue Officer, Konnected, Inc.. Boston grad.