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Emily Baum

Advisor San Francisco Bay Area, US

Founder / CEO, @KeyriousCo. Kellogg MBA. Possibility-based thinker. User-centered design enthusiast. USC Alum.

Founder / CEO, @KeyriousCo. Kellogg MBA. Possibility-based thinker. User-centered design enthusiast. USC Alum.

11 vouches

Involved In




Lean Startup Machine


Mentor Lean Startup Machine May 2014 - present
CEO / Founder Keyrious July 2013 - present
Entrepreneur in Residence / Curriculum Designer Citrix December 2013 - 2015
Account Manager IA Collaborative June 2011 - August 2011
Musculoskeletal Neuro Specialty Sales Representative Eli Lilly and Company January 2010 - July 2011
Pain Focus Specialty Sales Representative Eli Lilly and Company August 2008 - January 2010
Neuroscience Primary Care Sales Representative Eli Lilly and Company October 2006 - July 2008
Hostess Jonathan Club May 2006 - August 2006
Swim Instructor University of Southern California January 2006 - May 2006
Neuroscience Research Assistant University of Wisconsin-Madison June 2004 - August 2005


Northwestern University - Kellogg School of Management Operations, Entrepreneurship, and Design 2011 - 2013
Northwestern University - McCormick School of Engineering Operations Research 2011 - 2013
Northwestern University - Segal Design Institute Ethnographic Research & Design Strategy 2011 - 2013
University of Southern California Neuroscience, Musical Theatre 2003 - 2006
University of Wisconsin-Madison 2002 - 2003
Deerfield High School 1998 - 2002

Interested In

Advisor With
  • • Project management
  • • Design Strategy
  • • Nontraditional Fundraising
Markets of Interest
  • • 3D Printing
  • • Commerce
  • • Events
  • • Fashion
  • • Games
  • • Music
  • • Productivity Tools
  • • Travel
  • • Wearable Tech
  • • Fine Jewelry

You Should Know About Me

Key Accomplishments

Studied Neuroscience and Musical Theatre at USC in LA, worked for Eli Lilly for 5 years in NY doing direct sales, developed a startup idea and applied to business school to learn the fundamentals of business. I recently graduated from Northwestern University's Kellogg School of Management and McCormick School of Engineering where I iterated upon the business idea, immersed myself in learning the design thinking process and applied human centered design and operational/strategy frameworks to improving the business model. I just moved to San Francisco to continue building out the business and am looking forward to getting to know the entrepreneurial community in the bay.

How I like to work with people As a Cofounder

Thorough high level strategy and innovative customer acquisition and revenue structure ideas.

Vouches Received

Vouches Given

Think Emily is awesome?
Vouch for them.

Nick Sainati
They're my school
Emily has a strong vision and the drive to see her vision through until it is perfect. Emily is creative and savvy, able to set goals and w ... ork tirelessly to achieve them.
Anand Arivukkarasu
We worked together
Emily has the go getting attitude to be an entrepreneur. She has the ability to think out of the box and innovate.
Ryan Cameron
They're my school
Emily's ability to create thoughtful and thorough plans for her strategies instills confidence in those working with her and looking to inve ... st. Upon asking several in-depth questions over a coffee chat, I found that, unlike many entrepreneurs searching for a target market, Emily had armed herself with a near expert level understanding of whom her product was for and why her product would be ideal for that market. In addition, while in a business school group with Emily, her quick thinking and flexibility led to the successful execution of our group goal and to numerous project successes.
Yhana Chavis
They're my professor
Emily has always had a deep interest in entrepreneurship and she has demonstrated consistent commitment to the endeavor even while managing ... a rigorous schedule while enrolled in business school. She will not give up and will continue to seek resources and opportunities that enable her to accomplish her goals.
They're my school
She is outgoing and hard working. She is also trained in the art of improvisation and readily tackles challenges that come her way.
They're my friends
Emily is a people person with a razor sharp wit. Her ideas are specific, but flexible enough for reflection. Her zest for life and spirit ... are infectious, while her focus, determination, and need for follow-through guarantee her success in the entrepreneurial field.
John Foust
We worked together at IA Collaborative
She is driven by a passion for delivering unique user centered solutions
William V Brown
We worked together at Eli Lilly and Company
Creative, thoughtful, strategic
Gabe Chasnoff
They're my school
Emily is forward-thinking and has an incredible ability to bring her visions and passions to life. She has always striven to be several step ... s ahead of what other people are doing and developing. Her ability to connect with individuals on both a business and interpersonal level makes people want to work with her and be part of the exciting work that she is pursuing.
Eric Fischer
Driven, Creative, Positive Attitude; Biz Dev/Sales - Eli Lilly; Health System Redesign Consultant - Kaiser Permanente; UC Berkeley, MPH 2015
I've known Emily for years in both a friend and work capacity and can attest to her creativity, drive and hard work ethic. When Emily puts ... her mind to something she gets it done - as evidenced by her great track record when we worked together and the early success she has had with Keyrious. She has a great vision, is strategically oriented and always challenges the status quo!
Michael Darius
Founder / Reflectioneer @rethinkCAFE, Design Partner @darius design — I humanize and design meaningful branded product & service experiences

William V Brown
We worked together at Eli Lilly and Company
He's got great management experience in sales, and sales skills are hugely valuable in entrepreneurship. He is also willing to challenge the ... status quo and has done so multiple times from within a large organization that is not particularly comfortable with newness internally. WVB is a smart guy and I have no doubt that whatever he believes in he will see it through to fruition.