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Ginger Zumaeta

Entrepreneur • Advisor Greater Los Angeles Area, US

Founder- MediaMark (http://angel.co/mediamark); Mentor/Advisor in areas of market strategy, media research, tv, film. Data nerd.

Founder- MediaMark (http://angel.co/mediamark); Mentor/Advisor in areas of market strategy, media research, tv, film. Data nerd.

followers
following
4 vouches

Primary Skillsets

  • Marketing
  • Product
I have an idea I'm commited to
Not currently looking for a cofounder

Primary Cofounder Skillsets

  • • Marketing
  • • Product

Involved In

Founder

MovieLogix (MediaMark LLC)
HUB101 Startup Lab
Beehive Group

Advisor

Nowter

Positions

CEO Zumaeta Group June 2014 - present
Founder & CEO MovieLogix (MediaMark LLC) September 2013 - present
Adjunct Professor - UCLA (Digital Media, Social Media) UCLA Extension May 2014 - present
Founder HUB101 Startup Lab November 2013 - 2014
CoFounder - Partner Beehive Group November 2010 - 2014
Consultant - MultiCultural Marketing Strategy Kaiser Permanente October 2012 - December 2013
Adjunct Professor - Marketing, Marketing Theory, Marketing Research California Lutheran University 2012 - May 2013
President ZUMGI, LLC January 2009 - November 2010
Vice President, Advertising & Promotion, Brand & Marketing Strategy NBC Local Media - Los Angeles August 2003 - October 2009
Vice President, Advertising & Promotion, Brand & Marketing Strategy NBCUniversal Media, LLC 2000 - 2009
VP, Advertising & Promotion (Brand & Marketing Strategy, Creative Production) WMAQ July 2002 - August 2003
VP, Advertising & Promotion (Brand & Marketing Strategy, Creative Production) WCAU January 2000 - July 2002
Director of Marketing WOAI-TV August 1995 - December 1999

Education

University of Southern California - Marshall School of Business Business 2008 - 2010
New York University English, Critical Theory 1990 - 1992
University of Notre Dame PLS, English 1986 - 1990
Landmark Education

Interested In

Cofounder With
  • • Business Development
  • • Enterprise Sales
  • • Product
Advisor With
  • • B2B
  • • Mobile
  • • Saas
  • • APIs
  • • Customer subscription model
  • • Film
  • • SaaS license
  • • B2B sales
  • • Data and Analytics
  • • Data Processing
  • • Media
  • • Rapid Prototyping
  • • Subscription services
  • • Television
  • • b2b2c
Markets of Interest
  • • Advertising
  • • Commerce
  • • Data & Analytics
  • • Enterprise Software
  • • Local
  • • Media
  • • Mobile
  • • Video
  • • Content
  • • Movies/Film
  • • TV
  • • Entertainment
  • • Film

You Should Know About Me

Key Strengths

Positioning • Customer engagement • Public relations • Social Media • Integrated Marketing

Key Accomplishments

I helped launch MiTu, the first Latino lifestyle network (MCN) on YouTube, now closing Series B.
I wrote an algorithm & then led a dev team to build software to auto-schedule promos onto the log at NBC.
I helped launch Pantelion Films, handling their digital & marketing strategy when the company only had 3 employees.

How I like to work with people As a Cofounder

I bring serious market research, analytics, and marketing expertise for companies from startup to Fortune 100. I expect a shared vision, but flexible execution from a cofounder

As an Advisor

As an advisor, I give my time and attention (and honesty) to projects. I also am generous in making connections that will help push things forward.

4
Vouches Received

5
Vouches Given

Think Ginger is awesome?
Vouch for them.

Ian Sephton
They're my school
She is a great entrepreneur and someone that you can trust. I have also used Ginger's advice on deals I'm looking at as well. She is very ... analytical and data driven.
Istvan Jonyer
We worked together  •  VC @ NexStar. Past: Google, Nortel, New Venture Partners, Pgh Equity Partners. PhD, machine learning; MBA at Carnegie Mellon.
Ginger has the industry background and hustle needed for a successful entrepreneurial venture.
Sam Garcia
They're my advisor: Nowter  •  Cofounder, nowter.com and Development Manager, Uptual, Inc..
Ginger is an inspiring woman that challenges others to think creatively. She not only pushes you to think differently but encourages others ... to act. I have seen her creativity and sincere willingness to help others achieve their aspirations. Ginger has a deep understanding of business and marketing, I highly recommend her.
Chuck Herrick
SVP, Ops Research Manager, Bank of America. Previously 1st VP, Wholesale Marketing Technologies, Countrywide Financial Corporation.

Istvan Jonyer
VC @ NexStar. Past: Google, Nortel, New Venture Partners, Pgh Equity Partners. PhD, machine learning; MBA at Carnegie Mellon.
Great data mining/data science expert.

Daniel Ball
Senior Product Manager, Zynx Health and Freelance Consultant, Inventus Startup Consulting. University of California, Berkeley grad.
Daniel is a great advisor. He cares about the outcomes of the people he works with.

Chuck Herrick
They're my advisor  •  SVP, Ops Research Manager, Bank of America. Previously 1st VP, Wholesale Marketing Technologies, Countrywide Financial Corporation.
Chuck is an entrepreneur on a mission to connect families to their history, and he's putting the work in to realize that mission.

Chris Bechtel
Principal, BlueDeer LLC and Chief Marketing Officer, Make Good Social. San Francisco State grad.
Great collaborator and connecter. Nice guy. :)

Nathan Lee
They're my mentor  •  Student Relations Lead, HW INC. and CEO, UbiquiSolutions.
Nathan is wise beyond his years and has all the makings of a successful entrepreneur.