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Ben Lu

Advisor Vancouver, Canada Area, CA

Partner, IIFF and Senior Producer, Rogers Broadcasting Inc.. Simon Fraser grad.

Partner, IIFF and Senior Producer, Rogers Broadcasting Inc.. Simon Fraser grad.

3 vouches

Involved In


Senior Producer Rogers Broadcasting Inc. August 2008 - present
Partner Orange Studio 2005 - present
Partner IIFF 2010 - October 2013
Commercial Producer channel m August 2003 - August 2008


Birkbeck, U. of London Economics & Social Policy
Guangzhou No. 5 High School
Simon Fraser University Film Studies

Interested In

Advisor With
  • • Fundraising
  • • E-Commerce
  • • Founders
  • • IOS Development
  • • Software Engineering
Markets of Interest
  • • Advertising
  • • Commerce
  • • Education
  • • Media
  • • Small Businesses
  • • Social Impact
  • • Video
  • • Movies/Film
  • • TV

You Should Know About Me

Key Accomplishments

I am a multiple award-winning television commercial producer/director based in Vancouver Canada. Originally from China, I speak Mandarin and Cantonese natively. I studied and worked in the UK for close to a decade before settling in Canada. I also work in film financing on the side by connecting projects with Asian investors.

Apart from a decade long of effective and engaging creative work, my other recognized strength lies in the Chinese Diaspora in the English-speaking markets and the Greater China Region (Maindland, HK & Taiwan): how to grow your business in your backyard by tapping into the often under-explored Chinese-American, Chinese-Canadian, British-Chinese segments? how to speak to the Greater China market and populace? what are the common mis-perceptions of China and how an organization can see beyond them and rectify its course of action as such? How does an organization reach its goals there? What are the huddles and how to jump through hoops, pragmatically, culturally and creatively? This area of expertise is what makes us stand out. Most crucially, I can articulate complex cultural nuances and provide contextual insights to our partners and arm them with perspicacity and clarity to help them win.

How I like to work with people As a Cofounder

Having worked in a national broadcast and media network for over a decade, I am seeing my industry going through massive changes and only just starting to wake up to the impact of the recent unexpected global challenges: (1) big data generated by mobile devices and smart TV/media players; (2) social media true engagement; (3) collective user experience being fragmented down to an individual level and how to keep advertising dollar in this environment. As such, I constantly contemplate how to play a part in shaping this what I call Post Big TV Era. The opportunities coming out of these seismic shifting in the media industry are plentiful. The question is which one to go with? What can we do to utilize these spaces to build something worthwhile and growth-ready?

I would like to find a co-founder into our team who can compliment each other: someone who is calm, persistent and has an engineering background but has an exquisite sense of design, passionate about life in general and has a broad mindset. It may be a lot to ask but in this community I believe there are plenty out there.

As an Advisor

Given my strength in advertising, TV and commercial design and productions, as well as my China-background, I could offer something unique. What I have is a not-so-common blend of skills and I would love to share with anyone who seeks it.

Vouches Received

Vouches Given

Think Ben is awesome?
Vouch for them.

Harry White
Hybrid technical & business development entrepreneur based out of Vancouver.
Sonny Wong
We worked together  •  President & CEO, Artspoints Rewards International and Founder & Chair, Board of Change. The University of British Columbia grad.
Ben sees things that others don't. He's creative, quick on his feet and his fluency in English, Mandarin and Cantonese sets him apart -- and ... offers a well rounded perspective that's unique.
Thealzel Lee
We worked together  •  Founder, Director and President, E-Fund (VANTEC Entrepreneurs Fund VCC Inc) and Chairperson, Learning Disabilities Association.
Domain expertise and highly networked with professionals in his field.