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Heather Brown Natsch

Entrepreneur • Advisor San Francisco Bay Area, US

Co-Founder & President, RaynaVi, LLC and Owner, Mission Potrero Properties LLC.

Co-Founder & President, RaynaVi, LLC and Owner, Mission Potrero Properties LLC.

10 vouches

Primary Skillsets

  • Product
  • Business Development
  • Fundraising
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Product
  • • Business Development
  • • Fundraising

Involved In


RaynaVi, LLC
Potrero Media Corporation (Acquired by InsWeb Corporation in 2010)
InteriorCrowd, Inc.
Potrero Media Corporation


Various Early Stage Companies
Marin Software


Co-Founder & President InteriorCrowd, Inc. October 2012 - present
Owner Mission Potrero Properties LLC August 2008 - present
Co-founder and CFO Potrero Media Corporation July 2003 - December 2011
Director, Product Mgmt & Marketing QuinStreet May 2000 - July 2002
Consultant McKinsey & Company August 1998 - May 2000


Davidson College Economics
University of California, Berkeley (Haas School of Business)

Interested In

Cofounder With
  • • UI/Design
  • • Marketing
  • • Engineering
  • • Ad Sales
Markets of Interest
  • • Commerce
  • • Social Impact
  • • Data & Analytics
  • • Advertising
  • • Small Businesses
  • • Media
  • • Content

You Should Know About Me

Key Strengths

Sem • Analytics • Digital Strategy • Startups • Strategic Partnerships

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Heather is awesome?
Vouch for them.

Rick Natsch
We worked together  •  Advisory Board Member, HealthPocket and Board Member, Ascendify.
Heather is a very sharp and experienced entrepreneur. Not only does she have extensive start-up and management experience, but she has also ... played an instrumental role in negotiating successful exits. Entrepreneurs would be lucky to have her as an advisor.
Laney Whitcanack
They're my friends  •  Advisory Board Member, Maybrooks. University of California, Los Angeles grad.
Experience, extremely intelligent, strong market sensor, flexible, focused, enjoys the experience of building something
David Rodnitzky
We worked together  •  Investor, Pluto.TV and Investor, Wedding Spot, Inc.. University of Chicago grad.
Heather has a proven track record of entrepreneurial success. She has founded several profitable companies and drives success through hard w ... ork and extreme intelligence.
Abraham Mertens
They're my friends  •  Attorney for Internet Startups and Biosciences Companies, Abraham Mertens, Attorney at Law.
Heather is extremely analytical. I have seen her dig into data and ask all the right questions to come to a decision about next actions. She ... is intelligent, thoughtful, and has a passion for learning new skills. Heather will do whatever is necessary to succeed and has shown that she has what it takes to be successful at whatever she sets her sights on.
Christian Bennett
They're my school  •  Managing Director, Pagemill Partners. Previously Senior Consultant, The McKenna Group. Dartmouth College grad.
Heather is detail oriented, balances risk and opportunity, and brings a strategic and thoughtful perspective to any situation.
Andy Jagoe
They're my school  •  Product Executive. Entrepreneur. Previously VP Product and Engineering, Zvents (acquired by eBay).
Heather is a smart, driven and successful entrepreneur. I wish there were more people like her capable of high bandwidth, divergent and out- ... of-the-box conversations about startups. Heather would make an outstanding co-founder or advisor.
Nancy Yen
We worked together  •  CEO/Founder, OmieLife. Previously Senior Director of Product Planning, LexisNexis. Stanford GSB grad.
Heather has a proven track record as an entrepreneur. She's smart, driven and hungry - the key attribute for an entrepreneur.
Eric Kim
We worked together
Heather has a track record of solid success in building startups in the Bay Area. Her strategic and analytical background and ability to ge ... t things done, as well as her solid judgment and intuition which comes from having been in the trenches give her a great perspective on what it takes to build a company ground-up.
Stephanie Shaterian
We worked together  •  Owner, fLO: Content Marketing and Organizer, San Francisco Chapter, The Founding Moms.
She has already started and sold more than one successful company. She's full of fresh ideas and has the will and drive to see them to fruit ... ion.
Erik Needham
We worked together  •  CTO & Co-Founder, Rabbl, Inc. and Recordist / Editor / Mixer, Eskatonic Studios.
Heather has one of the best analytical minds I've ever had the pleasure of working with. She assess risk, finds flaws in business/process/en ... gineering models at lightening speed, and does so without pretense or ego.

Christian Bennett
We worked together  •  Managing Director, Pagemill Partners. Previously Senior Consultant, The McKenna Group. Dartmouth College grad.
Christian is incredibly smart and insightful; his intellectual prowess and strategic mind are unparalleled. I have had the pleasure of both ... studying with and working with Christian in different contexts over the past decade, and he is truly fantastic.

Laney Whitcanack
Advisory Board Member, Maybrooks. University of California, Los Angeles grad.
Laney is truly amazing. She has a keen business sense, a strategic mindset, and a strong operational capability. She is also a fantastic le ... ader; people want to work with her, and her charisma is unmatched. She has built both successful businesses and nonprofits, and her energy and passion is unparalleled. Not only is she an incredible entrepreneur, but she is also a wonderful person and a great advisor. I cannot say enough positive things about her!