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Jeff Goldsmith

Advisor San Francisco Bay Area, US

Partner, Oppkey and Strategist and Executioner, Marketing Consultant.

Partner, Oppkey and Strategist and Executioner, Marketing Consultant.

followers
following
5 vouches

Involved In

Advisor

Kumu
Marketing Consultant

Side Projects

Cafe Haiku

Positions

Strategist and Hands-on Implementor Marketing Consultant January 1986 - present
VP of Marketing, Americas Magnolia International Ltd. July 2013 - March 2014
Head of Marketing Keas December 2012 - July 2013
Vice President of Marketing Catalog Spree March 2011 - July 2012
Vice President of Marketing Sauce Labs July 2010 - January 2011
Marketing Consultant Gear6 October 2009 - May 2010
Marketing Consultant Greenplum July 2008 - December 2009
Freelance Copywriter Avenue A | Razorfish 2003 - 2005
Freelance Copywriter Wollf Olins May 2003 - May 2004
Creative Director Nine Dots January 2001 - October 2002
Creative Director/Marketing BigVine 1999 - 2000
Sr. Copywriter Modem Media 1998 - 1999
Interactive Tour Writer Visible Interactive 1996 - 1997

Education

NYU Art History/Philisophy October 1982 - January 1986

Interested In

Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Data & Analytics
  • • Enterprise Software
  • • Financial Services
  • • Green
  • • Healthcare
  • • Mobile
  • • Wellness

You Should Know About Me

Key Accomplishments

Pasted from my resume....

EXPERIENCE
Marketing Consultant
San Francisco Bay Area — 2007-Present
I plan and execute projects with a mix of strategic insight and creative vision, efficiently generating leads and awareness with optimized messaging.
Clients include: Magnolia CMS, Skytree, Greenplum, Monaca, Gear6, OTRS
Head of Marketing, Keas
San Francisco, CA — Dec 2012-June 2013
I joined this restart, rebranded the company, and optimized its programs.
Accomplishments. Created webinar program, including American Cancer Society. Improved email creative, both B2B and transactional. Wrote all demand gen. Developed messaging architecture and tagline.
VP Marketing, Catalog Spree
Los Altos, CA — 2011-2012
I joined this startup pre-seed and drove creative - web presence, naming, and contributed to investor presentation - resulting in 1M funding. By attaining a top ten position in our category, we then secured 6m in Series A.
Accomplishments. 500,000 Downloads & 80,000 Likes on Facebook. Massive press coverage included Ellen DeGeneres Show. #1 Way to Be Green on Earth Day on Mashable. Developed strong Partner Marketing Program that included a sweepstakes app and 5M B2C emails from partners like JCP, Lowes, Sundance and more. 

VP Marketing, Sauce Labs
San Francisco, CA – 2010-2011
Organized and grew all marketing programs.
Key Accomplishments. Clarified the website to properly communicate the product benefit. Optimized SEM to achieve $10/lead cost. Retooled support process to drive long tail SEO. Initiated first Selenium conference cementing Sauce as leader in space. Built first email prospecting list and optimized nurturing programs. Wrote first case study and produced customer testimonial videos.
Freelance Advertising Creative Director
San Francisco, CA – 2002-2007
Agencies: Wolff Olins, AvenueA-Razorfish, Carat, AKQA and others.
Clients: Sun Microsystems, Price Waterhouse Cooper, Visa, Singapore Airlines, Schwab, GE, Sprint, FairIssac, Microsoft, Macromedia, PayPal, Blue Shield, Dish Network and others.
Key Accomplishments. Rebranded Sun Microsystems and Blue Shield. Created concept and design for CRM campaign for Visa Rewards. Consulted on messaging for communicating the concept of FICO scores.
Creative Director, Nine Dots
San Francisco, CA – 2010-2011
Ran the creative department of San Francisco office for this Toronto-based interactive advertising agency.
Key Accomplishments. Revamped all of Wells Fargo online advertising. Built online campaigns for Coffee Mate for Nestle.
Marketing Creative Director, BigVine
San Francisco, CA – 2010-2011
Developed all key communications strategy and executed key components for this Kleiner Perkins/AMEX/LVMH startup.
Key Accomplishments. Achieved a “1000 new member day” with a strong promo strategy. Wrote and managed design for all direct B2B marketing. Managed Siegel + Gale during branding process. Managed Kirshenbaum Bond during advertising process.
Senior Copywriter, Modem Media
San Francisco, CA – 1998-1999
Led creative teams to develop online ad campaigns for high profile clients in emerging space.
Key Accomplishments. Created first online campaign that sold out coffee for Starbucks. Concepted first online branding campaign for Hilton. Led team to create campaigns for E*TRADE, Intuit, Women.com, Intel and others.
Freelancer Writer for Startups and Magazines
San Francisco, CA – 1996-1997
Interactive tours for Visible Interactive. Chat robot scripts for Neuromedia. Wrote articles for magazines. Etc.

How I like to work with people
As an Advisor

I can help create and test messaging to optimize conversions.

5
Vouches Received

0
Vouches Given

Think Jeff is awesome?
Vouch for them.

Paul Salazar
We worked together  •  VP, Sales and Operations, Hazelcast. Previously VP, Sales, Skytree, Inc.. Stanford GSB grad. Stanford grad.
Jeff can look at a business in whatever state it's in, and come up with the right mix of marketing methods to ensure it achieves its lead ge ... neration and pipeline goals.
Manuel Maqueda
They're my advisor: Kumu  •  VP Strategy, The Social Coin and Founder and Director, Kumu.
Jeff brings tremendous experience, skill, intuition and talent to everything he touches. He has a quick and powerful mind, paired with integ ... rity and an innate sense on what really works.
Owen Williams
We worked together at Catalog Spree  •  Chief Technical Officer, Catalog Spree. Previously President, Dynabooks Designs. Dartmouth College grad.
Jeff is an idea fountain, constantly coming up with new and innovative ideas to reach people and build products. He's also able to execute ... and get shit done, a rare combination!
Joaquin Ruiz
We worked together at Catalog Spree  •  Co-founder & CEO, Catalog Spree. Previously Entrepreneur In Residence (EIR), El Dorado Ventures. Wharton grad.
Jeff is already a great entrepreneur. He brings relevant experience, strengths and energy to everything I have seen him do, from advising t ... o consulting to being part of an early start-up team.
Patrick Markle
We worked together  •  Chief Administrative Officer, Auerbach Pollock Friedlander & Auerbach Glasow French. Yale grad.
Because he is passionate about helping to make new ventures successful. He is resourceful and he very open to new ideas, new approaches and ... new people.