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Carolyn Goodman

Advisor San Francisco Bay Area, US

B-to-B Marketing Expert, Entrepreneur, Business owner of successful marketing agency. Tells it like it is.

B-to-B Marketing Expert, Entrepreneur, Business owner of successful marketing agency. Tells it like it is.

followers
following
4 vouches

Involved In

Advisor

Fisher Investments
Microsoft
AAA NCNU
PENSCO Trust Company
JP Morgan Chase
Brown & Toland
Bentley Systems

Positions

B-to-B Blogger Target Marketing Group May 2012 - present
President / Creative Director Goodman Marketing Partners December 2002 - present
VP, Strategic & Creative Services 360 Group October 1995 - December 2002
Vice President, General Manager Cohn & Wells January 1994 - July 1995
Vice President, Management Supervisor Cohn & Wells December 1992 - December 1993
Vice President, Management Supervisor Ogilvy & Mather December 1989 - December 1992
Vice President, Marketing Manager 1st Nationwide Bank October 1987 - December 1989
Account Supervisor DDB October 1984 - October 1987
Account Executive Chiat/Day October 1983 - October 1984
Account Executive Cockfield Brown, Inc. October 1980 - July 1983

Education

Algonquin College of Applied Arts and Technology Advertising
Carleton University Sociology and Anthropology

Interested In

Markets of Interest
  • • Advertising
  • • Data & Analytics
  • • Small Businesses

You Should Know About Me

Key Accomplishments

A proven marketing leader, Carolyn has been working with a variety of Fortune 500 companies for 35+ years. Known for her straightforward style and analytical approach to problem solving, she combines her love of smart/innovative marketing strategies with powerful creative ideas to create award-winning results for clients large and small.

4
Vouches Received

1
Vouches Given

Think Carolyn is awesome?
Vouch for them.

Dick Reed
We worked together  •  CEO, Just Media, Inc.. Previously Advertising Sales Director, Spy Publishing.
Carolyn has been helping clients create demand for over 25 years, including 13 years running her own marketing agency. She is a veritable ex ... pert in her field and one I know will help any marketing challenged company move their programs forward. Ask her tough questions and I know you will realize quickly that you have stumbled upon someone who can actually make a difference in your business.
Gary Frisch
We worked together  •  Volunteer Golf Committee Member, Alzheimer's Association Delaware Valley Chapter and President, Swordfish Communications.
Carolyn is one of the most creative people I've ever had the pleasure to work with. She thinks outside the box for the benefit of her client ... s, and she's a smart businessperson too. She also has high integrity, and is a pleasure to work with. Her creativity, skills and many years' experience in marketing communications will be a boon for anybody lucky to have her as an advisor.
Sandra Gudat
We worked together  •  CEO/President, Customer Communications Group. Previously Director of Advertising Production, May Department Stores.
Carolyn is a brilliant, highly competent professional that really knows her stuff. She is my go-to person to refer my contacts when they ne ... ed B2B out-of the-box creative marketing strategy and execution.
Eric Wentworth
Director, San Francisco office, Steve Allen Media. Previously President/Creative Director, Wentworth Marketing Communications.
Carolyn is both an entrepreneur herself and a superb marketing expert who has helped entrepreneurs succeed.

Denise (DiNorscia) Williams
We worked together at Goodman Marketing Partners  •  Director of Strategic Marketing, New Business Development, Goodman Marketing Partners and Chief Innovation Officer, BellaPizzelle LLC.
Denise is a self-starter. She's never backed down from a challenge. She's smart, resourceful and has lots of marketing experience. She alrea ... dy runs a very successful business on the side.