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Alexander Small

Entrepreneur • Advisor Singapore, SG

Director-Special Projects @largest eCommerce co in South East Asia, founded largest food delivery co in Singapore ex Rocket,McKinsey,Goldman

Director-Special Projects @largest eCommerce co in South East Asia, founded largest food delivery co in Singapore ex Rocket,McKinsey,Goldman

1 vouches

Primary Skillsets

  • Business Development
  • Fundraising
  • Marketing
  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Business Development
  • • Fundraising
  • • Marketing
  • • Product

Involved In


A. Small Holding Co. LLC


Golden Gate Ventures

Side Projects



Director of Special Projects, Singapore ZALORA Group March 2014 - present
No title Self emloyed November 2012 - January 2014
Entrepreneur in Residence Rocket Internet SE 2011 - 2013
Business Analyst McKinsey & Company 2009 - 2011
Founder and Principal Partner A. Small Holding Co. LLC August 2005 - May 2008
Financial Analyst Goldman Sachs 2008 - 2008
Financial Analyst UBS Investment Bank 2007 - 2007


Morehouse College Business Administration (Finance concentration) 2005 - 2009
London School of Economics and Political Science Entrepreneurship and Management 2007 - 2007

Interested In

Cofounder With
  • • Engineering
  • • Product
  • • UI/Design
Advisor With
  • • Software Engineering
Markets of Interest
  • • Commerce
  • • Data & Analytics
  • • Fashion
  • • Awesomeness

You Should Know About Me

Key Strengths

Business Analysis • Business Strategy • Management consulting • Market entry • Search Engine Marketing

Key Accomplishments

I have operational and consultative experience across a number of business functions, including marketing, operations, and strategy, within 7 different countries.

I've launched three companies for Rocket internet (the worlds largest venture builder: Two have received triple digit million valuation. Roles include country level management, global marketing management of several channels (PR, Google Display, Google Search Engine Marketing, offline, business dev), and country level sales team management.

Worked for McKinsey and Company as a Business Analyst across the US and the Middle East. Engagements largely strategy and operating cost reduction.

My formal education is in finance, having graduated with a degree in Business Administration with a concentration in Finance. In Uni I interned with Goldman Sachs, and UBS Investment bank.

The adjective that best describes my entrepreneurial ability/experience is resourcefulness. In college I launched an internet based food delivery start up that grew to be the largest student run start up in my school's history ($15K per week in revenue for vendors), with out funding, a car, and, for separate periods of time, with out a phone and laptop.

How I like to work with people As a Cofounder

I have a proven track record of performance management and ability to launch, manage, and scale across a number of countries.

As an Advisor


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