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Michael Wolfe

Advisor Greater Atlanta Area, US

CEO and CEO, Bottom Line Analytics. Previously Sr. Director, BBDO Worldwide. University of Iowa grad.

CEO and CEO, Bottom Line Analytics. Previously Sr. Director, BBDO Worldwide. University of Iowa grad.

followers
following
5 vouches

Involved In

Positions

CEO and Owner Bottom Line Analytics January 2003 - present
Sr. Director "The Worth" Modeling Group of BBDO 2007 - July 2012
Sr. Director Consulting & Analytics BBDO Atlanta (Omnicom Group) 2006 - July 2012
Sr. Manager Marketing Science The Coca-Cola Company 1996 - 2003
Guest Lecturer Massey University 1998 - 1998
Category Planning Mgr. Kraft Foods Inc. 1991 - 1996
Director Business and Marketing Applications SAMI BURKE 1987 - 1991
Sr. Res. Mgr Fisher-Price 1985 - 1987
Manager Market Analysis Kelloggs 1979 - 1985

Education

Indiana University Bloomington Economics 1977 - 1978
University of Iowa Economics: Focus on mathematical economics and econometrics. Assisted professor with publications 1974 - 1975
Knoxville, IA HS College Prep 1966 - 1969

Interested In

Markets of Interest
  • • Advertising
  • • Commerce
  • • Consumer Electronics
  • • Data & Analytics
  • • Financial Services
  • • Games
  • • Healthcare
  • • Media
  • • Social Impact
  • • Content
  • • Movies/Film
  • • TV

You Should Know About Me

Key Accomplishments

Not completed yet

How I like to work with people
As an Advisor

I am a leading expert on Marketing effectiveness and ROI measurement. I have worked across 35 international markets. My expertise in advanced and predictive analytics is broad and deep. I can advise companies on how to best utilize and profit from "big data" and can guide them for setting up a world class analytics group and capability within their organzation.

5
Vouches Received

11
Vouches Given

Think Michael is awesome?
Vouch for them.

Mark Travis
We worked together  •  My day job is helping executives build world-class product management companies. My night job is building an operating system for IoT.
Michael knows analytics and the market intelligence industry inside and out. He is driven and knows what it takes to get things done!
Alain Recaborde
We worked together  •  Strategic Account Executive, Bottom Line Analytics and Associate SVP Research, The McDonnell Group, Inc..
Michael has an uncanny ability to cut to the chase, see what matters most and let you know. His expertise in his field is unmatched. He als ... has a great deal of integrity.
Manoj Tadepalli
They're my friends  •  CEO & Director, RainMan Consulting Pvt Ltd. Previously General Manager - International, Tanishq, Titan Industries Limited.
Michael been there and done that. You can't find a better man in marketing analytics.
Bev Opie
Consultant for Licensed Properties, Consultant for IGT.
MIchael has a very unique, special way of analysis of the value of advertising that I have not seen with any other research company. His co ... mpany is definitely worth a look at!
Alan Cantor
Consultant-Coastal Risk Consulting LLC, Managing Director-Penser Analytics (Tableau-API+), Member, Risk Analysis Services LLC. Wharton grad.
Michael has a laser focus on delivering superior results. He has developed a best-of-breed market intelligence engine that reveals consumer ... sentiment preferences and brings value and high ROI.

Mark Travis
We worked together  •  My day job is helping executives build world-class product management companies. My night job is building an operating system for IoT.
Mark has vision and understands how to put things togethter

Mark Garratt
We worked together  •  Partner and Co-Founder, In4mation Insights. Previously Director of Forecasting, Oral Care GBU, P&G. University of Illinois at Urbana-Champaign g
highly intelligent and strong strategic skills

Brandon Smith
They're my friends  •  CEO & Founder, The Worksmiths and Founder & Blogger, The Workplace Therapist. Vanderbilt grad.
Intelligence and curiosity

Paul Taylor
We worked together  •  Co-Founder, Board Member, CMO, Ubiquity University and Founder, CEO, Global Citizen.
He has been a successful one

Paul Taylor
We worked together  •  Co-Founder, Board Member, CMO, Ubiquity University and Founder, CEO, Global Citizen.
he has successfully done it

Glen Kushner
They're my friends  •  Start-up Advisor, Advisor to Startups. Previously Executive Director, Analytics, Tenet Partners. Cornell grad.
Glen has a laser-like intellect suited for analyzing and getting to the root cause of about any marketing or business issue.

Rachel Lorraine
They're my friends  •  Senior Manager, Consumer Insights, Pizza Hut. Previously Manager, Consumer Insights, Pizza Hut. Vanderbilt grad.
Strong experience and background in consumer insights

Marco Vriens
We worked together  •  Strategic Advisor, UW Extension Data Science and Global Chief Research Officer at Market Quest, Ipsos.
Marco has solid background in marketing research and analytics. He has a great attention to detail and brilliantly sees the "big picture".

Bev Opie
Consultant for Licensed Properties, Consultant for IGT.
Bev is smart, determined and an expert on the lottery business

Othman El Ouazzani
They're my advisor  •  Knowledge & Insights Manager - Middle East & North Africa BU, The Coca-Cola Company. Previously Marketing Assistant, Gillette UK.
Othman has a lot of skills and customer insights and analytics and knows the soft drink business very well. I would not hesitate to recomm ... end him.

Alan Cantor
They're my friends  •  Consultant-Coastal Risk Consulting LLC, Managing Director-Penser Analytics (Tableau-API+), Member, Risk Analysis Services LLC. Wharton grad.
Alan has a great business sense and is very driven. Alan is a master guru for the insurance business and I would definitely recommend him