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Kristina Serafim

Entrepreneur • Advisor San Francisco Bay Area, US

Entrepreneur, co-founded two start-ups (both acquired), business development and growth hacker. Harvard Business School grad.

Entrepreneur, co-founded two start-ups (both acquired), business development and growth hacker. Harvard Business School grad.

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Primary Skillsets

  • Business Development
  • Growth
  • Marketing
I have an idea that I'm exploring
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Primary Cofounder Skillsets

  • • Business Development
  • • Growth
  • • Marketing

Involved In

Founder

JumpLane Consulting
coComment

Side Projects

Mobile video

Positions

Head of Business Development and Strategy NAGRA 2014 - present
Business Development and Strategy Executive Director, Media and Advertising Markets Intellectual Ventures 2011 - 2014
Co-Founder and VP, Business Development and Product Management JumpLane Consulting 2007 - 2011
Co-Founder and VP, Business Development and Marketing coComment 2005 - 2008
Sr. Strategy and Management Consultant IBM 2001 - 2005

Education

Harvard Business School
Kettering University Elelctrical Engineer, Mechanical Engineer

Interested In

Cofounder With
  • • Engineering
  • • Product
  • • UI/Design
Advisor With
  • • Real estate
  • • Consumer mobile
Markets of Interest
  • • Advertising
  • • Commerce
  • • Consumer Electronics
  • • Hardware
  • • Media
  • • Mobile
  • • Smart Home
  • • Video
  • • Wearable Tech

You Should Know About Me

Key Strengths

Marketing • Digital Media • Business Development • Startups • Strategic Partnerships

Key Accomplishments

I am passionate about building technology start-ups and have co-founded two companies, JumpLane and coComment, both of which were acquired. Both companies were online and mobile consumer engagement technologies that helped iconic brands like Sony, CBS, Fox, Virgin and others increase user acquisition, engagement and retention.

I am now working on the next entrepreneurial endeavor. I am passionate about the consumer web and mobile tech, video, consumer and I am looking to team up with a technical Co-founder/CTO. Our current team consists of myself, UX/UI and an award winning video producer.

At JumpLane, my primary focus was on creating deals and business development partnerships with leading brands and publishers, as well as marketing the JumpLane technology. I am proud to say that the JumpLane team has helped companies like CBS increase their consumer engagement by more than 8 times and has delivered 300% increase in traffic.

coComment on the other hand, was the first comment powering technology. There I managed both the business development as well as the marketing efforts. By using innovative marketing tactics, I helped coComment acquire 5.5 million unique visitors per month within fifteen months of launch.

Prior to becoming an entrepreneur, I served as a Managing Strategy Consultant in IBM's Media and Entertainment practice, where I was responsible for launching Nielsen Games and Paramount’s international distribution.

On the educational front, I have an MBA with distinction from Harvard Business School and graduated magna cum laude with degrees in Electrical and Mechanical Engineering from Kettering University.

In my free time, I enjoy doing yoga, writing, can occasionally be seen at local open mics doing start-up.

How I like to work with people As a Cofounder

I’m a business development and marketing expert, with most recent focus being in the area of online and mobile consumer engagement. I have co-founded two consumer engagement companies, coComment and JumpLane, both of which raised funding and were acquired. I am passionate about building web and mobile technologies that help brands target their consumers in easy, measurable and effective ways.

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