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Daniel Ice

Entrepreneur • Advisor Greater Los Angeles Area, US

Currently Founder of Previously Technical Co-Founder, VIOLET GREY. Previously VP of Engineering, Who What Wear.

Currently Founder of Previously Technical Co-Founder, VIOLET GREY. Previously VP of Engineering, Who What Wear.

2 vouches

Primary Skillsets

  • Product
  • Full Stack Engineering
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Product
  • • Full Stack Engineering

Involved In



Founder October 2014 - present
Interim CTO Friendbuy - Referral Marketing Platform October 2014 - March 2015
VP of Technology, Technical Co-Founder VIOLET GREY March 2013 - October 2014
VP of Engineering Clique (aka Who What Wear) August 2012 - March 2013
Sr. Developer Fluid June 2010 - August 2012
Web Developer DS News June 2009 - May 2010
Sr. Software Developer Big Jump Media September 2008 - June 2009
Sr. Programmer Lead Dispatch International September 2007 - May 2009
Developer Heritiage Galleries April 2006 - August 2007
Rapid Response Team Developer parago August 2004 - April 2006
Programmer Alpha USA July 2000 - January 2004


Cedarville University Computer Science 2000 - 2003

Interested In

Cofounder With
  • • Business Development
  • • Enterprise Sales
  • • Marketing
  • • UI/Design
Advisor With
  • • Technology
  • • E-Commerce
  • • Full stack web technologies
  • • Software Engineering
Markets of Interest
  • • Commerce
  • • Enterprise Software
  • • Fashion
  • • Payments
  • • Small Businesses

You Should Know About Me

Key Strengths

Node.js • E-Commerce • CMS • Backbone.js • Github

Key Accomplishments

My name is Daniel Ice. I am the founder of I started to give businesses in the retail and e-commerce space the technology they need to execute on their vision and to operate better. I have work in the e-commerce space for the past 7 years and have delivered solutions for single product companies, startups, and large established companies with over 1 million in sales a month. I have worked with numerous carts (Demandware, Magento, Shopify, Spree, ZenCart and osCommerce) in a variety of roles (developer, team lead, architect and co-founder) in a vast number of industries (outdoors, sports apparel, luxury fashion and cosmetics).

How I like to work with people As a Cofounder

Strong technical background and ability to advise technology choices based on business needs.

Vouches Received

Vouches Given

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Patrick Woo
We worked together at Who What Wear  •  Software Engineer, Fluid, Inc.. Previously Front End Web Developer, Who What Wear. University of California, San Diego grad.
He is very knowledgeable in the facets of managing a large team and shaping the ideals of a company into tangible results.
They're my friends
Mainly because he understands the whole picture of bringing a project through to fruition. He's visionary, yet understands that's there's re ... al planning and implementation that has to be done. He also gets how important it is to work with people of all types and work as a team to have something really work and perpetuate into the future. Plus he's positive, fun and a joy to be around.

Patrick Woo
We worked together at Who What Wear
Patrick is all about iterations. He is looking for the way to find an MVP and get it out the door, then iterating to build a more robust pr ... oduct.

Baxter Ross
We worked together  •  Previously Instructor, General Assembly. Previously Developer, Startgrid.
Baxter enjoys the challenge of solving a problem. He likes to take ideas from nothing and make them happen.

Andrea F
They're my friends  •  Founder of Hive Network, Program Manager of Tumml - the Urban Ventures accelerator, former real estate professional with CBRE, Inc.
Andrea has a strong vision for how to make apartment life better. She is resourceful and willing to put the work in to find the right talent ... to help bring her vision to live.

Brandon Shapiro
They're my friends  •  CEO & Founder, BridgeHaul. Previously Vice President Corporate Strategy and Development, ARYZTA LLC. Duke grad.
Brandon has a clear big picture with what he is trying to accomplish. In addition to the big picture he has a clear path on how to take the ... starting steps to move the product from idea to company. He has identified a market in need of disruption and has a great plan on how to service it and bring value to it.