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Matt Farnell

Entrepreneur • Advisor San Francisco Bay Area, US

CoFounder and CTO, Appsperse. Previously Founder, MeMap. Engineering at Blackrock (formerly Barclays Global Investors)

CoFounder and CTO, Appsperse. Previously Founder, MeMap. Engineering at Blackrock (formerly Barclays Global Investors)

followers
following
6 vouches

Primary Skillsets

  • Product
  • Back End Engineering
  • Mobile Engineering
I don't yet have an idea I'm excited about
Part-time now, full-time soon

Primary Cofounder Skillsets

  • • Product
  • • Back End Engineering
  • • Mobile Engineering

Involved In

Founder

Appsperse
MeMap

Positions

Engineering, Growth AdRoll January 2015 - present
Engineering, Mobile AdRoll March 2014 - December 2014
CoFounder Appsperse March 2012 - March 2014
Founder MeMap September 2009 - January 2012
Software Consultant Barclays Global Investors (now BlackRock) March 2007 - August 2008
Software Contractor Thomson Reuters March 2006 - March 2007
Software Contractor Capula March 2004 - March 2006
Senior Java Developer HarvestRoad March 2001 - April 2003
Software Engineer Avation PLC (AVAP:LSE) August 1999 - March 2001

Education

Edith Cowan University Electronic Systems Engineering 1994 - 1997

Interested In

Cofounder With
  • • Ad Sales
  • • Business Development
  • • Engineering
  • • Enterprise Sales
  • • Marketing
  • • UI/Design
Markets of Interest
  • • Advertising
  • • Data & Analytics
  • • Enterprise Software
  • • Financial Services
  • • Games
  • • Healthcare
  • • Mobile
  • • Payments

You Should Know About Me

Key Strengths

Java • Entrepreneurship • Startups • mobile devices • Mobile Applications

Key Accomplishments

For Appsperse I cowrote the iOS SDK and backend and all BizDev for our beta customers which included the top grossing #1, 4 and 45 apps.

For MeMap, it was a team of 1. (warning: never work solo)

For Barclays I worked on a tax optimization system. ($3 trillion AUM)

How I like to work with people As a Cofounder

software/custdev skills.

6
Vouches Received

2
Vouches Given

Think Matt is awesome?
Vouch for them.

Michael Kovacs
We worked together  •  CEO, LendingKarma.com. Previously Co-founder, Bit28., Sen. Director Eng. ExactTarget, Product Manager BEA Systems, coding since 1996.
Works hard, smart, and is fun to work with
Hugo Troche
They're my current cofounder  •  Engineer and entrepreneur.
I co founded my last startup with Matt. Matt is a skillful engineer with a great network and deep experience doing quick iterations on a pro ... duct and customer development. He will be a great technical co founder due to this resourcefulness and willingness to always be talking to customers.
Alex Kim
We worked together
I had the chance to work with Matt for about 2 years at appsperse. He was an invaluable member of the founding team. Matt is a great full st ... ack engineer who worked on everything from our ios app to the database modeling. In addition to engineering, he was able to tackle business development and was excellent at maintaining customer relationships. Matt has a vast array of skills that would be a great fit for any founding team.
Joel Caplin
We worked together
He gets knocked down But he gets up again You're never gonna keep him down
Joel Caplin
We worked together
Matt's ability to analyze a problem and design a solution rapidly are second to none. He played a pivotal role in the architecture and imp ... lementation of a platform that analyzed millions of data points in real-time. This platform ultimately led to more efficient business processes as well as a reduction in operating costs. Matt can operate both independently and as part of team. He receives a three thumbs up recommendation and a place on my wall of favorite people to work with.
Dan Murphy
We worked together
Matt is solid full-stack engineer. I've seen him build 4 products on start-up budget and time-frame. Whilst Matt is an awesome engineer, pr ... obably the most important thing he brings to the table is an ability to find product-market fit...arguably the hardest thing to do. Matt's been doing tech start-ups for 6yrs and he doesn't walk away from a start-up when things get tough. If you get an opportunity to work with Matt take it.

Hugo Troche
They're my current cofounder
Hugo is a process driven engineer that can iterate code extremely fast in multiple languages. We worked together on 3 product iterations ove ... r 2 years with last one reaching scale. He has a low tolerance for bullshit and will make a great cofounder for someone with complimentary skills.

Michael Kovacs
We worked together  •  CEO, LendingKarma.com. Previously Co-founder, Bit28., Sen. Director Eng. ExactTarget, Product Manager BEA Systems, coding since 1996.
He's been involved at the founding level of a number of startups. Is an awesome engineer who can develop anything! In addition he has a deep ... understanding of both enterprise and startup environments with a strong customer focus. Plus, he refuses to fail.