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Ranee Soundara

Advisor Greater New York City Area, US

Serial first-marketer; lead marketing for three venture-backed Internet and mobile tech startups with successful exits. Failed at even more.

Serial first-marketer; lead marketing for three venture-backed Internet and mobile tech startups with successful exits. Failed at even more.

6 vouches

Involved In


Vice President of Marketing Informion October 2014 - present
Director Columbia Venture Community May 2014 - present
Management Consultant Early-stage Technology Startups 2008 - present
Director, Marketing (Mobile) The Associated Press January 2012 - December 2012
Marketing, Digital & Social Media Delta Children March 2011 - January 2012
Associate Intern The Boston Consulting Group August 2009 - October 2009
Marketing Associate Snapvine, Inc. August 2007 - March 2008
Office/HR Manager and Executive Assistant to CEO Snapvine, Inc. July 2006 - July 2007


Columbia University in the City of New York Economics, Management 2009 - 2013
New York University - Leonard N. Stern School of Business Business Management, Finance 2007 - 2009

Interested In

Advisor With
  • • Mobile
  • • E-Commerce
  • • AdTech
  • • Data and Analytics
  • • Data Science
  • • Social Media
Markets of Interest
  • • Advertising
  • • Commerce
  • • Dating
  • • Enterprise Software
  • • Local
  • • Mobile

You Should Know About Me

Key Accomplishments

For the past several years I've lead marketing and business development strategies for venture-backed Internet and mobile companies. I also have experience leading marketing for global media and CPG brands. My current areas of interest are in mobile, advertising technology, big data, and social commerce.

Lead marketing/bizdev strategy teams for 3 startups with exits:
- iCircular (funded by The Associated Press) acquired by Wanderful Media, 2012.
- acquired by BuyWithMe/Gilt Groupe, 2011.
- Snapvine, Inc. (funded by Russ Siegelmann, DFJ, First Round, Bridgescale) acquired by, 2008.

How I like to work with people As a Cofounder

I'm told I'm an open, honest and straight-forward person. I'm very outspoken, and am not afraid to voice my opinions; respectfully, of course. I enjoy working with extremely smart people, as that helps me learn, grow and motivates me to become better at what I do. My biggest professional pet-peeves are: poor time management, inefficiency, over-complicating solutions. I'm a get-shit-done kind of person; if not now, then when?

I'd like to think I'm a collaborative person, and open to criticism, even when it's painful. I'm not a technical person, so our teamwork would stem from an immense amount of trust. Though I am not an engineer, I've chosen to learn infrastructure management, basic programming, and product management, at a minimal level. I can be delusional and ask for things that may not be technically possible. So it would be helpful if you could give me a reality check.

Vouches Received

Vouches Given

Think Ranee is awesome?
Vouch for them.

Kevin Nakao
We worked together  •  CEO/President, MeritShare. Previously President & Chief Operating Officer, WhitePages, Inc. Harvard Business School grad.
Ranee knows how to work fast and resourcefully to achieve results. She has a nice mix of both creative and analytical skills. She was resp ... onsible for marketing/community on one of the biggest MySpace apps growing the service from 8 to 6m user installs in just 6 months. When she puts her mind to something, there is not stopping her.
Fredric Andres Uribe
We worked together at Delta Childrenā€˜s Products  •  Founder/CEO, Lukly. Previously Account Executive, Expedition PR, LLC.
She never settles for the status quo and is always looking for ways to better herself and the company she is at. Having worked for her at mu ... ltiple companies, she has taught me a lot both directly and indirectly by actively pushing me to think about problems and find creative solutions for them.
Gilad Avidan
They're my friends  •  Co-founder, CEO, Smore. Previously Lead Researcher, Cellebrite.
Ranee is (brutally) honest, sharp and ambitious. Just the kind of person you want fighting on your side.
Erikka Arone
We worked together  •  VP Marketing, Roam & Wander and VP Marketing, Sequent Software. Stanford grad.
She is sharp, direct, and driven. She is a team player, and all types of people like to work with her. I am excited to see what she can ac ... hieve when given the chance to work with solid technical cofounder s.
Joe Heitzeberg
We worked together  •  Co-founder and Managing Director, Hack Things and Mentor, TechStars. University of Washington grad. University of Washington grad.
Ranee has the deadly combo of intelligence and drive: she can aim well and then roll up her sleeves plus power through the day-to-day obsta ... cles and challenges of starting, testing and building a company or product.
robert carter
Keep coming back to retail, now with a focus on independent retailer enablement
Ranee is wicked smart, and in many respects a true entrepreneur because she knows it isn't just about the idea but whether people care about ... the idea.