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Francesca Helina

Entrepreneur • Advisor Greater Seattle Area, US

Founder and CEO, Live the Look Inc. and Founder, Switch the Mix. University of Washington grad.

Founder and CEO, Live the Look Inc. and Founder, Switch the Mix. University of Washington grad.

5 vouches

Primary Skillsets

  • Business Development
  • Marketing
I have an idea I'm commited to

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing

Involved In


Live the Look Inc.
Switch the Mix



Founder and CEO Live the Look Inc. July 2013 - present
Founder Switch the Mix January 2013 - present
Digital and Social Media Consultant International Olympic Committee July 2012 - present
International Marketing Twitter November 2010 - July 2012
Product Marketing Manager Twitter May 2010 - November 2010
Project Analyst Twitter November 2009 - May 2010
MBA Intern All Star Directories March 2009 - June 2009
Owner Cascadia Riding Center June 2007 - November 2008
Bridge Jewelry Merchandise Manager Macy's March 2004 - January 2007


Seattle University Entrepreneurship 2007 - 2009
University of Washington Psychology 1999 - 2001

Interested In

Cofounder With
  • • Engineering
  • • Fundraising
  • • Marketing
  • • Product
  • • UI/Design
Markets of Interest
  • • Consumer Electronics
  • • Local
  • • Wearable Tech
  • • Events
  • • Mobile
  • • Photos
  • • Small Businesses
  • • Fashion
  • • Commerce
  • • lifestyle
  • • home
  • • kids
  • • pets

You Should Know About Me

Key Strengths

Digital marketing • Business Development • Marketing Management • Social Media • Social Media Marketing

Key Accomplishments

I am a creative and social marketer at heart and lucky enough to have worked across a number of areas as an early member of the Twitter team. I am currently taking on consulting gigs while putting together a start up concept.

How I like to work with people As a Cofounder

I bring a solid marketing background and an unflappable personality towards the journey. I am a collaborator, who enjoys learning from others and can truly roll up my sleeves for anything. I believe respect and communication is above all, ideals that will see a team through ups and downs. I am passionate about doing what is best for the company - not for myself.

Vouches Received

Vouches Given

Think Francesca is awesome?
Vouch for them.

Craig Whitmer
They're my friends
ever since I've known Francesca she's had a hunger and passion for starting her own business. She's creative and, when she finds what she's ... most interested in, unstoppable!
Anamitra Banerji
We worked together at Twitter
Francesca helped me onboard the first set of advertisers on to Twitter's brand new, untested, ad platform. She had very little to work with, ... lots of broken code, and plenty of uncertainty. She represented Twitter extremely well in those early days of the platform. Instead of looking for structure and supervision, she embraced the uncertainty. She excelled in crafting a product marketing story for businesses. She is an entrepreneur at heart.
Elizabeth Bailey Weil
We worked together at Twitter
She's hungry to be a do-er. Hands-on and likes to work hard and make things happen. Driven and a self-starter.
Ed Gutman
We worked together at Twitter
Francesca is very passionate about fashion and has a lot of great instincts into the needs of that vertical, so I know she'll build somethin ... g great!
Matt Sanford
Engineer, pushd and Founder & Principle, MZSanford, LLC.
Francesca is passionate about the fashion industry and bringing it online in the best way possible. From her work bringing @NYCFW onto Twitt ... er to her founding of she has been finding the best way to showcase fashion online for years. Her knowledge in the area is a great asset.

Matt Sanford
We worked together  •  Engineer, pushd and Founder & Principle, MZSanford, LLC.
Matt has an inherent talent to take a large quantity of spoken or written information and distill it into a poignant, clever and insightful ... piece of advice. He will also approach any challenge or question from multiple point of view, giving you a 360 degree answer that is always thorough. He is patient, direct and truly cares about helping. I always enjoy our discussions and am so fortunate to have him in my group of folks I can turn to.