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Mary Baum

Advisor Greater St. Louis Area, US

Veteran creative in all the marketing disciplines obsessed with building digital brands, web typography, online video and tennis.

Veteran creative in all the marketing disciplines obsessed with building digital brands, web typography, online video and tennis.

followers
following
6 vouches

Involved In

Positions

Speaker WordCamp August 2011 - present
Organizer WordCamp St. Louis 2011 - present
Owner Mary Baum Dynamic Targeted Branding 2010 - present
Owner/Creative Director Mary Baum Creative Services June 1994 - present
creative-director type Maritz May 1989 - June 1994
Art Director and sometimes writer, too, a variety of Midwestern ad agencies 1981 - 1989

Education

Washington University in St. Louis Graphic Communications 1979 - 1983
Brown University Semiotics, the theory of signs and symbols 1977 - 1979

Interested In

Markets of Interest
  • • Events
  • • Financial Services
  • • Hardware
  • • Sports
  • • Medical Devices

You Should Know About Me

Key Accomplishments

Spiked response repeatedly to limited ad exposure in packaged-goods and b2b industries with offer concepts and copy tone.

One of the very first art directors in St. Louis to embrace a completely digital print workflow.

Phil Wiseman: "Set an industry standard for creative quality in the marketing-research industry."

Built the flagship investment product of a tiny brokerage firm into a regional brand ready for national distribution, starting with an elegantly designed but poorly coded website for the firm.

Learned proper front-end web development starting at the tender age of 47, standardized on WordPress and started learning php at 50. Now a regular speaker at WordCamps in the Midwest and on the West Coast on frameworks, web typography and responsive/mobile-first design.

I also shoot a fair amount of video and a boatload of photography for my sites.

6
Vouches Received

1
Vouches Given

Think Mary is awesome?
Vouch for them.

Tom Hunter
We worked together  •  Previously Member, RTH Group, LLC. Previously Sr. Vice-President, Maritz.
Creative, passionate, intelligent, experienced, strategic but can be hand-on
Tamara Pisoni
They're my friends
She's committed and focused
Jennifer Shylanski
They're my friends  •  System Engineer, Boeing.
Spot on design products and creative digital strategies.
Laurie Mueller-Bevirt
They're my advisor  •  Adjunct instructor, Business Division, Southwestern Illinois College.
Creativity, knowledge and expertise in all things dealing with marketing, such as strategy, copywriting, and design--both web and print.
Anne MacIntyre
We worked together  •  Owner, On The Map Travel. Previously Travel Writer, Various Publications. University of California, Los Angeles grad.
One of the most intelligent and articulate people I know, Mary lives and breathes creative marketing. Her talents and opinions are respecte ... d and admired in strategic thinking communities - both online and in person.
Barry, Wynn
They're my friends  •  Product Design Engineer, Ford Motor Company. Previously Manufacturing Engineer, Ford Motor Company.
Mary is sharp, insightful and a quick study.

Harry Webber
We worked together  •  CoFounder/ Creative Advisor, The Gasp Company and Founder and Chief Creative Officer, Smart Communications, Inc.
Harry isn't just intelligent. He's brilliant. He's conquered every discipline he's come in contact with, from Madison Avenue (where his Stuc ... k On Band-Aid Brand campaign is still running) to television, movies and theatre (which he also used as the vehicle to stop a gang war in Los Angeles for two decades.) When the internet came along, most big-agency ad people ran and hid, hoping it would go away and things would get back to normal. Not Harry. He grabbed the web with both arms and started learning to use it as a promotional medium for client work - of course - and to reinvent advertising, pushing the boundaries of content marketing a good five years before other folks coined the term so they could start experimenting. Harry's online column, Madison AveNew, was essentially a blog before blogging software, and it made him famous among ad folks. Finally, Harry is a good friend, who at a particularly low point in my son's academic career helped me understand what was going on and get through the phase. My son did manage to graduate from high school and, after a year working and growing up a bit, will start college in the fall.