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Tony So

Entrepreneur • Advisor San Francisco Bay Area, US

Building engaging experience and products for K12. Prior of, Head of Product for Vook, TurnHere and xtronx.

Building engaging experience and products for K12. Prior of, Head of Product for Vook, TurnHere and xtronx.

4 vouches

Primary Skillsets

  • Business Development
  • Marketing
  • Product
  • UI/Design
I have an idea I'm commited to

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing
  • • Product
  • • UI/Design

Involved In

Purple Pepper Designs




Co-founder June 2013 - present
President and Executive Director June 2013 - present
Co-Founder & Product Technologist xtronx September 2000 - present
Head of Product and Engineerng 8 Factors March 2012 - September 2013
Senior Advisor Vook January 2009 - September 2013
VP of Engineering Vook January 2011 - October 2011
Senior Product Manager & Creative Director Vook January 2009 - January 2011
Creative Director TurnHere Inc. June 2005 - March 2009
Creative Director and founder Purple Pepper Designs January 1995 - December 1999


San Francisco State University Computer Science and Architecture

Interested In

Cofounder With
  • • Classroom Teacher
  • • Data Science
  • • Back End Engineering
  • • Front End Engineering
  • • Full Stack Engineering
  • • Mobile Engineering
  • • Biomedical Engineering
  • • Electrical Engineering
  • • Mechanical Engineering
  • • Fundraising
  • • Growth
  • • Marketing
Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Data & Analytics
  • • Education
  • • Enterprise Software
  • • Media
  • • Mobile
  • • Payments
  • • Photos
  • • Productivity Tools
  • • Small Businesses
  • • Social Impact
  • • Travel
  • • Video
  • • In-classroom learning (K-12)
  • • Lifelong Learning (outside of school)
  • • Teacher training
  • • Youth Leadership
  • • Higher Education

You Should Know About Me

Key Strengths

Mobile • Digital Media • Video • Online Video • Product Development

Key Accomplishments

Founding member of Vook, an ebook publishing platform (SaaS) that simplify the process of creating different formats for various mobile devices and formats required by different distribution channels. I spent 3.5 years building the platform and ebook app on iPad.

Prior to Vook, I was also the founding member of TurnHere, a filmmaker network and marketplace focused to make high quality video production affordable for small businesses.

Co-founded xtronx, an outdoor advertising company specialized in oversized digital video billboard with locations in Times Square and Herald Square, NYC. Partners include CBS media company and Macy's.

This last year I spent on building an online business video course tailored to help small business owners,

I am a product guy passionate with clean but affective design and user experience. Find great joy to take an idea to a final product touching every nut and bolt along the way.

Below is my profiles...

How I like to work with people As a Cofounder

• experience in building startups
• product strategy, mind-mapping, management, roadmap
• design discipline, mockup, wireframe, branding
• obsessed with clean layout, simple UI and friendly UX
• entrepreneur spirit, business minded, good judgement
• open minded and analytical
• html, CSS3, jquery, php
• great listener, team player, team builder, motivator and dynamic thinker.

Vouches Received

Vouches Given

Think Tony is awesome?
Vouch for them.

Omar Niazi
We worked together at Vook
Tony's a great guy to work with. He brings to a lot any team with his positive attitude, tech savviness and good sense of design. I thorough ... ly enjoyed working with him at Vook, and I hope our paths cross again with opportunities down the road.
Brad Inman
We worked together at Vook
Trusted, honest, hard working, gathers good teams and cares deeply about the quality of his product
Michael C Bush
They're my current cofounder
Tony is driven to get critical and important things done, particularly in a start-up environment. First of all, Tony helps designers and bu ... siness people get clear about what they are trying to achieve. He is then relentless in his effort to achieve it within the needed timeframe and budget. He has deep start-up experience which helps him focus on getting things done vs talking about them and he is an experienced businessman so he is always focused on the bottom-line. He is very effective at leading the development and UI design effort because he can do both. This makes him a respected leader who cannot be fooled and therefore all efforts can be focused on getting the milestones met. He is of the highest integrity, can be trusted, and he will manage the investors money as though it is his own. My only regret is that I did not meet him sooner in my start-up effort. He would have saved me lots of money and gotten me to the market faster.
Amanuel Tewolde
We worked together at Vook
Creating a business/product requires speed and endurance. Through the highs and lows Tony keeps going and inspires others to do the same. Wi ... th Tony around, things get DONE.

Amanuel Tewolde
We worked together at Vook
I have a great pleasure to work with Amanuel for a few years. Amanuel is a experience and knowledgable programmer with a wide range of skil ... l set. He is loyal and passionate to the projects he chooses to work on. Amanuel also brings a great sense of Canadian humors to work and to life, a true ice-breaker! Love this guy!

Marc Prager
We worked together  •  VP Media and Creative Operations, IZ-ON Media (a Technicolor company). Previously VP Strategy & Creative, TurnHere Internet Video.
Intelligent, decisive, well-informed, well-networked, analytical hard working and resourceful are how I see Marc.