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Andrew Kelly

Advisor Canterbury, United Kingdom, GB

Previously Head of Marketing, MyFerryLink. Previously Marketing Manager, DFDS Seaways.

Previously Head of Marketing, MyFerryLink. Previously Marketing Manager, DFDS Seaways.

followers
following
6 vouches

Involved In

Positions

Head of Marketing MyFerryLink October 2012 - November 2013
Marketing Manager DFDS Seaways December 2006 - September 2012
Developer Yospace October 2004 - October 2006
Developer Satsuma Solutions October 2002 - April 2003
EMEA Database Marketing Strategist IBM March 1998 - November 2000
Database Marketing Consultant Experian January 1996 - March 1998
Business Development Manager GMAP Consulting May 1993 - May 1995
Director Geoplan January 1989 - May 1993

Education

University of Essex E-Commerce Technology 2001 - 2002
University of Leeds Philosophy 1985 - 1988

Interested In

Markets of Interest
  • • Commerce
  • • Local
  • • Media
  • • Mobile
  • • Music
  • • Photos
  • • Small Businesses
  • • Transportation
  • • Travel

You Should Know About Me

Key Accomplishments

Head of Marketing with broad experience growing start-ups and online disrupters . Acute anaytical skills, intuitive grasp of branding and growth issues.

Achievements
I generated 14 million euros in revenue in year one for a start-up ferry company 80% online. I recruited the marketing team, defined the brand positioning, managed the marketing budget and ran online/content marketing in-house.

6
Vouches Received

2
Vouches Given

Think Andrew is awesome?
Vouch for them.

Alan Hall
We worked together  •  Media Group Head, TCS Media. Previously Associate Director, MEC.
Excellent with people - listens and takes stock and then delivers straightforward but extremely rational advise
Steve Boffey
We worked together  •  consultant, Norfolkline and marketing director, Hoverspeed Ltd - Division of Sea Containers Group.
He's a great innovator, very focussed and able to quickly get to the heart of an issue, then come up with a viable effective solution.
Richard Dowdle
We worked together
Andrew is able to see the big picture and has a good knowledge of what drives business. He has proven this with the strategies he's develope ... d and implemented during the time I worked with him at Norfolkline, DFDS Seaways and MyFerryLink. He's always calm, professional and cheerful no matter what challenges are thrown at him. He's also a very likeable person which makes Andrew a pleasure to work with.
Mark Uden
We worked together  •  Freelance Social Media and Digital Marketing Consultant, Self Employed. Previously Social Marketing Manager (Digital), Seven Seas Worldwide.
Andrew is a truly brilliant business advisor: one of the best! Why? Because he’s a great mentor: no pointless business speak, just the f ... acts; most importantly Andrew doesn’t simply identify a problem and walk away, he brings the solution and stays the course all the way to resolution. Because his breadth of marketing experience is nothing short of exceptional: from traditional print publication to truly cutting-edge digital marketing. And because Andrew’s online background is more than just marketing: with years of developer experience, he represents the complete package – some digital marketers need an advisor themselves when it comes to the technical side of the online business – but Andrew’s background ensures he’s the only advisor any business will ever need.
Rhys Griffiths
We worked together  •  Social Content Manager, The Football League. Previously Digital Editorial Manager, MyFerryLink.
Andrew is a passionate marketing professional and while working with him at MyFerryLink I was impressed by his ability to inspire his team a ... nd motivate them to experiment and innovate in their work. Andrew's marketing strategy was forward-thinking and, even when we faced challenges in implementation, he remained a positive leader throughout our time as colleagues. I would not hesitate to collaborate with Andrew again in the future.
Rob Devonport
They're my friends  •  Director, Lens6 Limited. Previously Brand Director, RHM Culinary Brands.
Deep knowledge of his subject coupled with breadth of experience

Steve Boffey
consultant, Norfolkline and marketing director, Hoverspeed Ltd - Division of Sea Containers Group.
Steve quickly gets to the core of a problem. His solutions are always highly practical with clear next steps.

Rhys Griffiths
Social Content Manager, The Football League. Previously Digital Editorial Manager, MyFerryLink.
Rhys is a terrific journalist who really cares about getting the facts straight. His understanding of the digital landscape also makes him ... an ideal person to run content marketing strategies. He never forgets to see things from the point of view of the consumer which makes him a real asset in a corporate environment where such a perspective is all too easily obscured.